---
title: "groas Blog: Insights on AI & Google Ads (page 5)"
description: "Stay updated with the groas blog for trends, tips, and news on AI marketing to optimize campaigns and boost ROAS. Page 5 of 58."
url: "https://groas.com/blog/page/5"
image: "https://groas.com/og/groas.jpg"
---

# groas Blog

- [All Blogs](https://groas.com/blog)
- [Google Ads Best Practices](https://groas.com/category/google-ads-best-practices)
- [AI For Google Ads](https://groas.com/category/ai-for-google-ads)
- [Google Ads News](https://groas.com/category/google-ads-news)

* [![A tiny figure holding one rolled page stands on a start line facing three different arenas, a track, a pool and a climbing wall, with the track lit first.](https://pub-87da24ecbbfc4c3bad6875f3aa013712.r2.dev/generated-images/5395a0d6-9493-4270-941e-6a75b2b2b7ae.png)](https://groas.com/post/cited-by-chatgpt-vs-perplexity-vs-google)
  ## [ChatGPT vs Perplexity vs Google AI Overviews: Where to Earn Citations First](https://groas.com/post/cited-by-chatgpt-vs-perplexity-vs-google)
  [October 9, 2026 • 9 min read](https://groas.com/post/cited-by-chatgpt-vs-perplexity-vs-google)

  [Written by Alexander Perelman](https://groas.com/post/cited-by-chatgpt-vs-perplexity-vs-google)
* [![Clay bouncer checks a queue all wearing 'GPTBot' tags; only one is genuine, the rest are fakes in moustaches and stacked trench coats.](https://pub-87da24ecbbfc4c3bad6875f3aa013712.r2.dev/generated-images/81292e8a-7518-41c0-91bc-49dcf26a3ec3.png)](https://groas.com/post/tutorial-prove-which-client-pages-ai-bot)
  ## [Track the Client Pages AI Crawlers Actually Fetch: An Edge-Log Tutorial](https://groas.com/post/tutorial-prove-which-client-pages-ai-bot)
  [October 9, 2026 • 9 min read](https://groas.com/post/tutorial-prove-which-client-pages-ai-bot)

  [Written by Alexander Perelman](https://groas.com/post/tutorial-prove-which-client-pages-ai-bot)
* [![A woman carefully reads a fancy rain gauge in a living room with no roof as rain floods in: perfect measurement, nothing actually fixed.](https://pub-87da24ecbbfc4c3bad6875f3aa013712.r2.dev/generated-images/4354842c-974c-47ca-84e0-d317107b7254.png)](https://groas.com/post/your-questions-about-measuring-ai-visibi)
  ## [AI Visibility Has No Search Terms Report. Here’s What to Measure Instead](https://groas.com/post/your-questions-about-measuring-ai-visibi)
  [October 8, 2026 • 9 min read](https://groas.com/post/your-questions-about-measuring-ai-visibi)

  [Written by Alexander Perelman](https://groas.com/post/your-questions-about-measuring-ai-visibi)
* [![Cartoon gardener proudly credits his watering can for a lush bed, while rain falls on both beds and the untouched one beside it grew just as much.](https://pub-87da24ecbbfc4c3bad6875f3aa013712.r2.dev/generated-images/b9245ddc-b454-4fc7-b2cb-14455750d407.png)](https://groas.com/post/did-that-page-change-actually-get-you-ci)
  ## [Did Your Rewrite Earn That AI Citation? Run a Holdout Test](https://groas.com/post/did-that-page-change-actually-get-you-ci)
  [October 8, 2026 • 10 min read](https://groas.com/post/did-that-page-change-actually-get-you-ci)

  [Written by Alexander Perelman](https://groas.com/post/did-that-page-change-actually-get-you-ci)
* [![A brick-thick audit report covered in red and green tabs is wedged as a doorstop under a freshly painted door that is padlocked shut.](https://pub-87da24ecbbfc4c3bad6875f3aa013712.r2.dev/generated-images/fd058b40-1fc2-4f53-98e8-c992dc358994.png)](https://groas.com/post/your-ai-technical-seo-audit-is-60-pages)
  ## [Your 60-Page AI SEO Audit Missed the Door](https://groas.com/post/your-ai-technical-seo-audit-is-60-pages)
  [October 8, 2026 • 9 min read](https://groas.com/post/your-ai-technical-seo-audit-is-60-pages)

  [Written by Alexander Perelman](https://groas.com/post/your-ai-technical-seo-audit-is-60-pages)
* [![A homemade steel cookie cutter shaped like a node network cuts dough beside fifteen identical cookies, each decorated differently: one template, many clients.](https://pub-87da24ecbbfc4c3bad6875f3aa013712.r2.dev/generated-images/e653145e-2f27-41f0-a305-c38dc7cc567a.png)](https://groas.com/post/build-a-client-s-knowledge-graph-in-90-m)
  ## [Build a Client Entity Graph in 90 Minutes, Then Reuse It Across 15 Domains](https://groas.com/post/build-a-client-s-knowledge-graph-in-90-m)
  [October 8, 2026 • 10 min read](https://groas.com/post/build-a-client-s-knowledge-graph-in-90-m)

  [Written by Alexander Perelman](https://groas.com/post/build-a-client-s-knowledge-graph-in-90-m)
* [![A towering stack of printed articles piles up beneath a chained, padlocked letterbox: more content can't get through a locked door.](https://pub-87da24ecbbfc4c3bad6875f3aa013712.r2.dev/generated-images/1ed00fe0-f2d4-4d1d-a920-0a510e46dbea.png)](https://groas.com/post/how-to-find-the-content-gaps-keeping-you)
  ## [Missing From AI Answers? Diagnose the Four Gaps Before You Write More Content](https://groas.com/post/how-to-find-the-content-gaps-keeping-you)
  [October 8, 2026 • 10 min read](https://groas.com/post/how-to-find-the-content-gaps-keeping-you)

  [Written by Alexander Perelman](https://groas.com/post/how-to-find-the-content-gaps-keeping-you)
* [![Tiny model town at dawn: three tripwires guard a plumbing shop, and one bell rings as a watchman turns, an alarm only for a real change.](https://pub-87da24ecbbfc4c3bad6875f3aa013712.r2.dev/generated-images/7baa5b2c-1a19-4ce4-af8f-5c2f083db51e.png)](https://groas.com/post/set-up-an-alarm-for-what-ai-search-says)
  ## [Build a Weekly Alarm for What AI Search Says About Your Business](https://groas.com/post/set-up-an-alarm-for-what-ai-search-says)
  [October 8, 2026 • 10 min read](https://groas.com/post/set-up-an-alarm-for-what-ai-search-says)

  [Written by Alexander Perelman](https://groas.com/post/set-up-an-alarm-for-what-ai-search-says)
* [![A tiny crane lifts one intact paragraph slab out of a giant printed web page while another paragraph crumbles when workers try to pry it loose.](https://pub-87da24ecbbfc4c3bad6875f3aa013712.r2.dev/generated-images/f1929d21-13f1-478b-8cae-cc13023f806b.png)](https://groas.com/post/14-citable-passage-templates-for-chatgpt)
  ## [14 Citable Passage Templates for ChatGPT and Perplexity](https://groas.com/post/14-citable-passage-templates-for-chatgpt)
  [October 8, 2026 • 11 min read](https://groas.com/post/14-citable-passage-templates-for-chatgpt)

  [Written by Alexander Perelman](https://groas.com/post/14-citable-passage-templates-for-chatgpt)
* [![Cartoon of a vendor handing a client a framed single wave labelled No. 3 while a churning sea of different waves rolls behind them.](https://pub-87da24ecbbfc4c3bad6875f3aa013712.r2.dev/generated-images/311181c0-959d-4b7a-8730-26bc8606d731.png)](https://groas.com/post/stop-trying-to-find-the-prompts-that-men)
  ## [Your Brand Doesn’t Have a Magic Prompt List](https://groas.com/post/stop-trying-to-find-the-prompts-that-men)
  [October 8, 2026 • 9 min read](https://groas.com/post/stop-trying-to-find-the-prompts-that-men)

  [Written by Alexander Perelman](https://groas.com/post/stop-trying-to-find-the-prompts-that-men)
* [![Cartoon of a founder pinning one blurry chat-bubble photo like a Bigfoot sighting while a colleague quietly fills a ledger with hundreds of tally marks.](https://pub-87da24ecbbfc4c3bad6875f3aa013712.r2.dev/generated-images/84e035c5-6236-47aa-95ec-6bbec3ca9db7.png)](https://groas.com/post/build-an-ai-visibility-baseline-in-one-a)
  ## [Build an AI Visibility Baseline: 40 Prompts, 4 Engines, 3 Runs Each](https://groas.com/post/build-an-ai-visibility-baseline-in-one-a)
  [October 8, 2026 • 10 min read](https://groas.com/post/build-an-ai-visibility-baseline-in-one-a)

  [Written by Alexander Perelman](https://groas.com/post/build-an-ai-visibility-baseline-in-one-a)
* [![A pristine gauge reads red beside a leaking pipe while the toolbox below holds only more gauges: measuring the problem instead of fixing it.](https://pub-87da24ecbbfc4c3bad6875f3aa013712.r2.dev/generated-images/9c594efc-de61-4151-bb21-fdd22ca28429.png)](https://groas.com/post/anatomy-of-an-aeo-retainer-that-dies-in)
  ## [The AEO Retainer That Dies in Month Four Was Broken at Purchase](https://groas.com/post/anatomy-of-an-aeo-retainer-that-dies-in)
  [October 8, 2026 • 9 min read](https://groas.com/post/anatomy-of-an-aeo-retainer-that-dies-in)

  [Written by Alexander Perelman](https://groas.com/post/anatomy-of-an-aeo-retainer-that-dies-in)
* [![A tired man at a laptop at 1am as dozens of colour-coded spreadsheet tabs spill out of the screen and creep across his apartment.](https://pub-87da24ecbbfc4c3bad6875f3aa013712.r2.dev/generated-images/fdea73fc-3d9d-492b-ab11-e5ad2819188a.png)](https://groas.com/post/i-managed-a-dozen-clients-ads-by-spreads)
  ## [The 1am Spreadsheet Is Coming Back for AEO Agencies](https://groas.com/post/i-managed-a-dozen-clients-ads-by-spreads)
  [October 8, 2026 • 9 min read](https://groas.com/post/i-managed-a-dozen-clients-ads-by-spreads)

  [Written by Alexander Perelman](https://groas.com/post/i-managed-a-dozen-clients-ads-by-spreads)
* [![Tabletop model: workers gild a shop's hollow facade while a bouncer at the padlocked gate turns away the courier who came to read it.](https://pub-87da24ecbbfc4c3bad6875f3aa013712.r2.dev/generated-images/d03e2722-c81b-471e-a00b-1c2d16b022c9.png)](https://groas.com/post/robots-txt-to-rendering-a-technical-glos)
  ## [robots.txt to Rendering: The Technical AEO Glossary That Matters](https://groas.com/post/robots-txt-to-rendering-a-technical-glos)
  [October 8, 2026 • 9 min read](https://groas.com/post/robots-txt-to-rendering-a-technical-glos)

  [Written by Alexander Perelman](https://groas.com/post/robots-txt-to-rendering-a-technical-glos)
* [![Clay figure in pajamas runs with one bucket between ten houses whose roof alarms all flash: alerts are automatic, but the fixing is still manual work.](https://pub-87da24ecbbfc4c3bad6875f3aa013712.r2.dev/generated-images/49cd66fd-dfcc-4c90-8d12-866354b26af3.png)](https://groas.com/post/agency-owners-asked-chatgpt-these-8-ques)
  ## [8 AEO Software Questions Agency Owners Ask ChatGPT—and the Answers They Need](https://groas.com/post/agency-owners-asked-chatgpt-these-8-ques)
  [October 8, 2026 • 10 min read](https://groas.com/post/agency-owners-asked-chatgpt-these-8-ques)

  [Written by Alexander Perelman](https://groas.com/post/agency-owners-asked-chatgpt-these-8-ques)
* [![A credit card half-pulled from a leather wallet, held back by a handwritten 'Dear owner' letter sealed around it with red wax, beside a glowing laptop.](https://pub-87da24ecbbfc4c3bad6875f3aa013712.r2.dev/generated-images/27d2c940-9fe2-4db5-8229-b80f102def75.png)](https://groas.com/post/an-open-letter-to-the-owner-who-just-ask)
  ## [An Open Letter to the Owner ChatGPT Named Your Competitor Instead](https://groas.com/post/an-open-letter-to-the-owner-who-just-ask)
  [October 8, 2026 • 9 min read](https://groas.com/post/an-open-letter-to-the-owner-who-just-ask)

  [Written by Alexander Perelman](https://groas.com/post/an-open-letter-to-the-owner-who-just-ask)
* [![A small receipt reading $29.00 unspools into a long ribbon of timesheet hour tallies spilling off the counter: the hidden labour behind a cheap tool.](https://pub-87da24ecbbfc4c3bad6875f3aa013712.r2.dev/generated-images/e7ed8256-cc76-46f7-9262-a9d93a271cc0.png)](https://groas.com/post/what-getting-cited-in-google-ai-overview)
  ## [What Google AI Overview Citations Cost: The Tool Bill and the Work Behind It](https://groas.com/post/what-getting-cited-in-google-ai-overview)
  [October 8, 2026 • 11 min read](https://groas.com/post/what-getting-cited-in-google-ai-overview)

  [Written by Alexander Perelman](https://groas.com/post/what-getting-cited-in-google-ai-overview)
* [![Three huge fingerprinted encyclopedias sit sealed and unread beside a small worn notebook bristling with orange tabs, the one actually being used.](https://pub-87da24ecbbfc4c3bad6875f3aa013712.r2.dev/generated-images/5c07036f-ff5a-49d8-aa0b-3b03244b6048.png)](https://groas.com/post/178-chatgpt-visits-to-one-changelog-zero)
  ## [182 Live Fetches for One Changelog, Zero for Three Category Pages](https://groas.com/post/178-chatgpt-visits-to-one-changelog-zero)
  [October 8, 2026 • 9 min read](https://groas.com/post/178-chatgpt-visits-to-one-changelog-zero)

  [Written by Alexander Perelman](https://groas.com/post/178-chatgpt-visits-to-one-changelog-zero)
* [![An old tin can labelled SEO with a shiny new AEO label stuck over it, one corner peeling, and a bigger price sticker on top: the same product resold.](https://pub-87da24ecbbfc4c3bad6875f3aa013712.r2.dev/generated-images/f9f80b8c-c05f-4b8e-b504-fee22c9e200a.png)](https://groas.com/post/is-aeo-just-seo-with-a-new-invoice-both)
  ## [Is AEO Just SEO With a New Invoice? My Verdict](https://groas.com/post/is-aeo-just-seo-with-a-new-invoice-both)
  [October 8, 2026 • 10 min read](https://groas.com/post/is-aeo-just-seo-with-a-new-invoice-both)

  [Written by Alexander Perelman](https://groas.com/post/is-aeo-just-seo-with-a-new-invoice-both)
* [![Clay customer squeezes through a wall of musical accordions to reach a red BOOK button while a salesman proudly shows a score of 91.](https://pub-87da24ecbbfc4c3bad6875f3aa013712.r2.dev/generated-images/34770a8b-5f72-4a67-b3b2-1b8491c50ffa.png)](https://groas.com/post/your-landing-page-is-not-supposed-to-ran)
  ## [Stop Paying Software to Turn Your Landing Page Into AI Overview Bait](https://groas.com/post/your-landing-page-is-not-supposed-to-ran)
  [October 8, 2026 • 9 min read](https://groas.com/post/your-landing-page-is-not-supposed-to-ran)

  [Written by Alexander Perelman](https://groas.com/post/your-landing-page-is-not-supposed-to-ran)
* [![A theatre crew aims spotlights, a camera and a laser at an empty taped X on stage, carefully measuring a star who isn't there.](https://pub-87da24ecbbfc4c3bad6875f3aa013712.r2.dev/generated-images/1644941f-efda-4f54-a3b5-f1045cfe511e.png)](https://groas.com/post/congratulations-your-ai-visibility-dashb)
  ## [Congratulations: Your AI Visibility Report Confirms You’re Still Invisible](https://groas.com/post/congratulations-your-ai-visibility-dashb)
  [October 8, 2026 • 9 min read](https://groas.com/post/congratulations-your-ai-visibility-dashb)

  [Written by Alexander Perelman](https://groas.com/post/congratulations-your-ai-visibility-dashb)
* [![Clay bouncer shines a torch on a disguised figure wearing a scrawled 'GPTBot' name sticker, while a long queue of identical impostors waits behind.](https://pub-87da24ecbbfc4c3bad6875f3aa013712.r2.dev/generated-images/28c34ab9-a125-434b-85e9-c082e0bcab59.png)](https://groas.com/post/76-of-our-ai-bot-traffic-couldn-t-be-ver)
  ## [76.5% of Claimed AI Bot Hits Failed Verification: What Our Edge Logs Say About AEO Reporting](https://groas.com/post/76-of-our-ai-bot-traffic-couldn-t-be-ver)
  [October 8, 2026 • 10 min read](https://groas.com/post/76-of-our-ai-bot-traffic-couldn-t-be-ver)

  [Written by Alexander Perelman](https://groas.com/post/76-of-our-ai-bot-traffic-couldn-t-be-ver)
* [![Model street of ten shops at night where a coin-fed streetlamp lights only two, as a tiny man strains to push in a giant coin to see more.](https://pub-87da24ecbbfc4c3bad6875f3aa013712.r2.dev/generated-images/5a6d2312-023e-43ec-b408-9d5d3958ad4a.png)](https://groas.com/post/stop-buying-aeo-tools-priced-per-tracked)
  ## [Stop Buying AEO Tools Priced Per Prompt](https://groas.com/post/stop-buying-aeo-tools-priced-per-tracked)
  [October 8, 2026 • 10 min read](https://groas.com/post/stop-buying-aeo-tools-priced-per-tracked)

  [Written by Alexander Perelman](https://groas.com/post/stop-buying-aeo-tools-priced-per-tracked)
* [![An old, coffee-stained SEO price sheet with a shiny new 'AEO' sticker slapped crookedly over one line, its corner peeling to reveal the same old item beneath.](https://pub-87da24ecbbfc4c3bad6875f3aa013712.r2.dev/generated-images/2245e5cb-83e3-42f9-abbd-7663ef5f4af8.png)](https://groas.com/post/teardown-a-typical-white-label-seo-packa)
  ## [White-Label SEO With an AEO Sticker: A Line-by-Line Teardown](https://groas.com/post/teardown-a-typical-white-label-seo-packa)
  [October 8, 2026 • 10 min read](https://groas.com/post/teardown-a-typical-white-label-seo-packa)

  [Written by Alexander Perelman](https://groas.com/post/teardown-a-typical-white-label-seo-packa)
* [![A brass machine plate with 'KEYWORD' filed off and 'PROMPT' freshly stamped below, brass filings and a file beside it: old ad terms relabeled.](https://pub-87da24ecbbfc4c3bad6875f3aa013712.r2.dev/generated-images/ab80f78a-262e-4a54-9dc3-fd9bb46d8c2d.png)](https://groas.com/post/the-aeo-glossary-for-people-who-learned)
  ## [The AEO Glossary for People Who Learned Search in Google Ads](https://groas.com/post/the-aeo-glossary-for-people-who-learned)
  [October 8, 2026 • 10 min read](https://groas.com/post/the-aeo-glossary-for-people-who-learned)

  [Written by Alexander Perelman](https://groas.com/post/the-aeo-glossary-for-people-who-learned)
* [![A chrome tally counter wearing a tiny tuxedo and red bow tie poses on an award plinth: a hit counter dressed up as a result.](https://pub-87da24ecbbfc4c3bad6875f3aa013712.r2.dev/generated-images/3cd89507-39c6-4222-b13b-80dd1ab75a2c.png)](https://groas.com/post/7-myths-about-getting-cited-by-chatgpt-a)
  ## [7 AI Citation Myths Our Bot Logs Put to the Test](https://groas.com/post/7-myths-about-getting-cited-by-chatgpt-a)
  [October 8, 2026 • 9 min read](https://groas.com/post/7-myths-about-getting-cited-by-chatgpt-a)

  [Written by Alexander Perelman](https://groas.com/post/7-myths-about-getting-cited-by-chatgpt-a)
* [![Ten identical white-labelled jars on a shelf that has cracked under jar six, the later jars tipping: the same offer repeated until it breaks.](https://pub-87da24ecbbfc4c3bad6875f3aa013712.r2.dev/generated-images/be84f49e-57a3-4b26-a987-f891c8bc1221.png)](https://groas.com/post/how-a-10-domain-white-label-aeo-rollout)
  ## [The 10-Domain AEO Rollout That Breaks at Client Six](https://groas.com/post/how-a-10-domain-white-label-aeo-rollout)
  [October 8, 2026 • 10 min read](https://groas.com/post/how-a-10-domain-white-label-aeo-rollout)

  [Written by Alexander Perelman](https://groas.com/post/how-a-10-domain-white-label-aeo-rollout)
* [![A ground marshal raises a red stop paddle and a checklist with three unchecked items in front of a plane revving to take off at dawn.](https://pub-87da24ecbbfc4c3bad6875f3aa013712.r2.dev/generated-images/2d524590-a612-473d-bf61-4fa455b522ec.png)](https://groas.com/post/the-client-domain-pre-flight-24-checks-b)
  ## [White-Label AEO Pre-Flight: 24 Checks Before the Retainer Starts](https://groas.com/post/the-client-domain-pre-flight-24-checks-b)
  [October 8, 2026 • 9 min read](https://groas.com/post/the-client-domain-pre-flight-24-checks-b)

  [Written by Alexander Perelman](https://groas.com/post/the-client-domain-pre-flight-24-checks-b)
* [![Clay agency owner proudly hands a client a glossy report while the client pushes back a toppling tower of unfinished work about to bury him.](https://pub-87da24ecbbfc4c3bad6875f3aa013712.r2.dev/generated-images/266d69ad-38d8-4e29-8927-23dd3bc2790d.png)](https://groas.com/post/what-agencies-get-wrong-when-they-first)
  ## [The AEO Retainer Mistake Agencies Keep Repeating](https://groas.com/post/what-agencies-get-wrong-when-they-first)
  [October 8, 2026 • 10 min read](https://groas.com/post/what-agencies-get-wrong-when-they-first)

  [Written by Alexander Perelman](https://groas.com/post/what-agencies-get-wrong-when-they-first)
* [![A polished fire alarm rings loudly above burning web pages while a shrink-wrapped extinguisher sits unused: alerts without fixes.](https://pub-87da24ecbbfc4c3bad6875f3aa013712.r2.dev/generated-images/32564757-c06b-4b38-8501-dfb3a0333ed9.png)](https://groas.com/post/tracker-vs-seo-suite-vs-done-for-you-whi)
  ## [AI Visibility Tracker vs SEO Suite vs Done-for-You: Which One Ships the Fixes?](https://groas.com/post/tracker-vs-seo-suite-vs-done-for-you-whi)
  [October 8, 2026 • 10 min read](https://groas.com/post/tracker-vs-seo-suite-vs-done-for-you-whi)

  [Written by Alexander Perelman](https://groas.com/post/tracker-vs-seo-suite-vs-done-for-you-whi)

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