---
title: "groas Blog: Insights on AI & Google Ads (page 2)"
description: "Stay updated with the groas blog for trends, tips, and news on AI marketing to optimize campaigns and boost ROAS. Page 2 of 58."
url: "https://groas.com/blog/page/2"
image: "https://groas.com/og/groas.jpg"
---

# groas Blog

- [All Blogs](https://groas.com/blog)
- [Google Ads Best Practices](https://groas.com/category/google-ads-best-practices)
- [AI For Google Ads](https://groas.com/category/ai-for-google-ads)
- [Google Ads News](https://groas.com/category/google-ads-news)

* [![An arcade claw drops a tiny red telephone back onto a pile of prizes while a hand feeds in another coin: you pay whether or not it delivers.](https://pub-87da24ecbbfc4c3bad6875f3aa013712.r2.dev/generated-images/388d4115-6ff3-4604-bd3f-5cf8d5c39aee.png)](https://groas.com/post/best-disruptive-advertising-alternatives)
  ## [The Best Disruptive Advertising Alternatives, Ranked by Who Pays When Results Miss](https://groas.com/post/best-disruptive-advertising-alternatives)
  [October 12, 2026 • 10 min read](https://groas.com/post/best-disruptive-advertising-alternatives)

  [Written by Alexander Perelman](https://groas.com/post/best-disruptive-advertising-alternatives)
* [![A skeptical man crouches in a greenhouse, measuring a 'WORKED' seedling against an identical 'CONTROL' one beside an unsigned contract.](https://pub-87da24ecbbfc4c3bad6875f3aa013712.r2.dev/generated-images/feaed93d-665a-4719-874e-8430a4434055.png)](https://groas.com/post/the-30-day-aeo-tool-bake-off-a-test-any)
  ## [The 30-Day AEO Holdout: Test Citations Before You Sign](https://groas.com/post/the-30-day-aeo-tool-bake-off-a-test-any)
  [October 12, 2026 • 9 min read](https://groas.com/post/the-30-day-aeo-tool-bake-off-a-test-any)

  [Written by Alexander Perelman](https://groas.com/post/the-30-day-aeo-tool-bake-off-a-test-any)
* [![A funnel stuffed with printed articles feeds a pipe whose red valve is shut, so an empty glass sits under a dry tap: content can't flow past the block.](https://pub-87da24ecbbfc4c3bad6875f3aa013712.r2.dev/generated-images/0adebcb8-957c-4ce6-bcbe-8f433824caea.png)](https://groas.com/post/the-ai-visibility-technical-pre-flight-2)
  ## [The AI-Visibility Pre-Flight: 27 Checks Before You Pay for ChatGPT Optimization](https://groas.com/post/the-ai-visibility-technical-pre-flight-2)
  [October 11, 2026 • 9 min read](https://groas.com/post/the-ai-visibility-technical-pre-flight-2)

  [Written by Alexander Perelman](https://groas.com/post/the-ai-visibility-technical-pre-flight-2)
* [![A shopkeeper on a ladder repaints a glossy green storefront while its front door is bricked shut, so no one can get in to see the new paint.](https://pub-87da24ecbbfc4c3bad6875f3aa013712.r2.dev/generated-images/5dd082f1-dd0f-4f61-9b46-8931ae33f61e.png)](https://groas.com/post/are-ai-assistants-even-reading-your-page)
  ## [Before You Rewrite for AI Citations, Run This 30-Day Server Log Test](https://groas.com/post/are-ai-assistants-even-reading-your-page)
  [October 11, 2026 • 10 min read](https://groas.com/post/are-ai-assistants-even-reading-your-page)

  [Written by Alexander Perelman](https://groas.com/post/are-ai-assistants-even-reading-your-page)
* [![An answer card pinned open on a dissection tray, its four snipped passages threaded to sources while glossy unpinned pages sit ignored](https://pub-87da24ecbbfc4c3bad6875f3aa013712.r2.dev/generated-images/b68ac22d-c914-49ca-a348-79ae64d02b4e.png)](https://groas.com/post/i-tore-down-one-google-ai-overview-sourc)
  ## [I Tore Down One Google AI Overview. Here’s What Its Citations Reveal](https://groas.com/post/i-tore-down-one-google-ai-overview-sourc)
  [October 11, 2026 • 11 min read](https://groas.com/post/i-tore-down-one-google-ai-overview-sourc)

  [Written by Alexander Perelman](https://groas.com/post/i-tore-down-one-google-ai-overview-sourc)
* [![A mouldy agency playbook binder sits in a fridge with a "BEST BEFORE JUN 2024" sticker, suggesting old AI search tactics have expired.](https://pub-87da24ecbbfc4c3bad6875f3aa013712.r2.dev/generated-images/ec5b3ea6-5bb4-4230-8b68-ea4370e51df4.png)](https://groas.com/post/from-sge-to-ai-mode-a-dated-history-of-w)
  ## [From SGE to AI Mode: How Google’s Citation Rules Changed](https://groas.com/post/from-sge-to-ai-mode-a-dated-history-of-w)
  [October 11, 2026 • 9 min read](https://groas.com/post/from-sge-to-ai-mode-a-dated-history-of-w)

  [Written by Alexander Perelman](https://groas.com/post/from-sge-to-ai-mode-a-dated-history-of-w)
* [![Cartoon of a roofer offering cash at a library answers desk while the librarian ignores him, clipping the useful paragraph that actually earns the spot.](https://pub-87da24ecbbfc4c3bad6875f3aa013712.r2.dev/generated-images/9f0e1b35-adf6-4a10-a148-d2bb6ff87bab.png)](https://groas.com/post/what-business-owners-get-wrong-when-they)
  ## [Google AI Overviews Aren’t Ad Slots: Six Beginner Beliefs That Waste Budget](https://groas.com/post/what-business-owners-get-wrong-when-they)
  [October 11, 2026 • 9 min read](https://groas.com/post/what-business-owners-get-wrong-when-they)

  [Written by Alexander Perelman](https://groas.com/post/what-business-owners-get-wrong-when-they)
* [![A tiny model's grand marble hall sits empty while a crowd of miniature inspectors with flashlights mobs one plain page in a side corridor.](https://pub-87da24ecbbfc4c3bad6875f3aa013712.r2.dev/generated-images/6b8751ce-9c84-4879-8003-5fa4db62fdc9.png)](https://groas.com/post/7-things-businesses-believe-about-gettin-2)
  ## [7 Myths About AI Citations, Tested Against Crawler Logs](https://groas.com/post/7-things-businesses-believe-about-gettin-2)
  [October 11, 2026 • 10 min read](https://groas.com/post/7-things-businesses-believe-about-gettin-2)

  [Written by Alexander Perelman](https://groas.com/post/7-things-businesses-believe-about-gettin-2)
* [![Clay shop owner inspects a queue of disguised visitors (a raccoon, a fake-moustached man, kids in a coat), all wearing 'GPTBot' name tags.](https://pub-87da24ecbbfc4c3bad6875f3aa013712.r2.dev/generated-images/d20dc508-e53a-40c9-a299-de4ef91145b4.png)](https://groas.com/post/can-chatgpt-claude-and-perplexity-actual)
  ## [Can AI Fetchers Read Your Page? A 45-Minute Check Before You Buy a Fix](https://groas.com/post/can-chatgpt-claude-and-perplexity-actual)
  [October 11, 2026 • 8 min read](https://groas.com/post/can-chatgpt-claude-and-perplexity-actual)

  [Written by Alexander Perelman](https://groas.com/post/can-chatgpt-claude-and-perplexity-actual)
* [![Tiny model greyhounds race after a paper form on the lure rail while a gold-coin rabbit sits ignored in the infield: chasing the metric, not the money.](https://pub-87da24ecbbfc4c3bad6875f3aa013712.r2.dev/generated-images/12cf6d2b-24f6-48c4-bbe4-bbdf7365ad7e.png)](https://groas.com/post/cpa-roas-or-pipeline-the-complete-guide)
  ## [CPA, ROAS or Pipeline? Choose the Metric Your Search Partner Answers To](https://groas.com/post/cpa-roas-or-pipeline-the-complete-guide)
  [October 11, 2026 • 11 min read](https://groas.com/post/cpa-roas-or-pipeline-the-complete-guide)

  [Written by Alexander Perelman](https://groas.com/post/cpa-roas-or-pipeline-the-complete-guide)
* [![A model building where a huge crowd mobs the front gate reading a notice, while a small queue walks past an empty hall to one lit room handing out a booklet.](https://pub-87da24ecbbfc4c3bad6875f3aa013712.r2.dev/generated-images/2ef2d9d5-92d3-4af8-b2a7-e82eec4bf7f2.png)](https://groas.com/post/the-page-chatgpt-kept-coming-back-to-30)
  ## [13,405 Requests, Zero Live-Session Fetches: The Guide AI Agents Kept Requesting](https://groas.com/post/the-page-chatgpt-kept-coming-back-to-30)
  [October 11, 2026 • 9 min read](https://groas.com/post/the-page-chatgpt-kept-coming-back-to-30)

  [Written by Alexander Perelman](https://groas.com/post/the-page-chatgpt-kept-coming-back-to-30)
* [![A tiny model city: couriers queue at a small kiosk with one dated sheet while a grand columned hall next door sits dusty and deserted.](https://pub-87da24ecbbfc4c3bad6875f3aa013712.r2.dev/generated-images/fa78264a-4be9-474f-aab4-0323095af9d4.png)](https://groas.com/post/how-to-get-your-business-cited-in-chatgp)
  ## [How to Get Cited in ChatGPT and Perplexity: Win the Live Fetch](https://groas.com/post/how-to-get-your-business-cited-in-chatgp)
  [October 11, 2026 • 10 min read](https://groas.com/post/how-to-get-your-business-cited-in-chatgp)

  [Written by Alexander Perelman](https://groas.com/post/how-to-get-your-business-cited-in-chatgp)
* [![A small "$2,500" price tag tied to an enormous receipt that spills off a desk and heaps on the floor, showing the real yearly cost behind the monthly fee.](https://pub-87da24ecbbfc4c3bad6875f3aa013712.r2.dev/generated-images/7df783cc-eb09-46d6-bae9-002fefa44261.png)](https://groas.com/post/what-a-2-500-a-month-google-ads-agency-r)
  ## [What a $2,500-a-Month Google Ads Agency Costs Over a Year](https://groas.com/post/what-a-2-500-a-month-google-ads-agency-r)
  [October 11, 2026 • 10 min read](https://groas.com/post/what-a-2-500-a-month-google-ads-agency-r)

  [Written by Alexander Perelman](https://groas.com/post/what-a-2-500-a-month-google-ads-agency-r)
* [![A man in a bathrobe sits in his emptied living room, calmly watching crisp security footage of movers carrying off his sofa: perfect evidence, nothing saved.](https://pub-87da24ecbbfc4c3bad6875f3aa013712.r2.dev/generated-images/13a8280e-645c-4cb2-987f-bb3b20e5c9d3.png)](https://groas.com/post/watchers-vs-doers-ai-overview-tools-rank)
  ## [AI Overview Tools Ranked: Which Ones Actually Ship Fixes?](https://groas.com/post/watchers-vs-doers-ai-overview-tools-rank)
  [October 11, 2026 • 10 min read](https://groas.com/post/watchers-vs-doers-ai-overview-tools-rank)

  [Written by Alexander Perelman](https://groas.com/post/watchers-vs-doers-ai-overview-tools-rank)
* [![A tiny model factory line where a page wearing a '#2' rosette is stopped at a red gate while a scruffy forum page rolls on to get stamped 'CITED'.](https://pub-87da24ecbbfc4c3bad6875f3aa013712.r2.dev/generated-images/223665dc-b609-42ac-a1e9-00ed1c952ab8.png)](https://groas.com/post/why-your-page-ranks-on-google-but-never)
  ## [Why Your Google Ranking Doesn’t Guarantee a ChatGPT Citation](https://groas.com/post/why-your-page-ranks-on-google-but-never)
  [October 11, 2026 • 10 min read](https://groas.com/post/why-your-page-ranks-on-google-but-never)

  [Written by Alexander Perelman](https://groas.com/post/why-your-page-ranks-on-google-but-never)
* [![A security guard watches monitors of a rival shop packed with customers while his own empty store fills the centre screen, dutifully logging, doing nothing.](https://pub-87da24ecbbfc4c3bad6875f3aa013712.r2.dev/generated-images/af1c403f-5215-443b-b0a0-341c7cc10a6c.png)](https://groas.com/post/congratulations-your-ai-visibility-score-2)
  ## [Your AI Visibility Score Fell 4 Points. Your Reporting Tool Changed Nothing.](https://groas.com/post/congratulations-your-ai-visibility-score-2)
  [October 11, 2026 • 9 min read](https://groas.com/post/congratulations-your-ai-visibility-score-2)

  [Written by Alexander Perelman](https://groas.com/post/congratulations-your-ai-visibility-score-2)
* [![A tiny man photographs one raindrop on a leaf while a giant rain gauge behind him measures the whole rainfall — one sample versus a real rate.](https://pub-87da24ecbbfc4c3bad6875f3aa013712.r2.dev/generated-images/d8ee1901-17b4-44ac-864f-68b4c17e4ac9.png)](https://groas.com/post/build-your-own-ai-visibility-tracker-in)
  ## [Build an AI Visibility Tracker That Measures Mention Rates, Not Screenshots](https://groas.com/post/build-your-own-ai-visibility-tracker-in)
  [October 11, 2026 • 11 min read](https://groas.com/post/build-your-own-ai-visibility-tracker-in)

  [Written by Alexander Perelman](https://groas.com/post/build-your-own-ai-visibility-tracker-in)
* [![Tiny model officials paint and measure a start line on a toy racetrack while an impatient red race car waits, already aiming for a '+30%' finish line.](https://pub-87da24ecbbfc4c3bad6875f3aa013712.r2.dev/generated-images/3ada24f1-01e4-44af-bc2d-416929df4553.png)](https://groas.com/post/the-day-0-baseline-checklist-18-things-t)
  ## [The Day-0 Baseline Checklist: 18 Checks Before Anyone Promises More Pipeline](https://groas.com/post/the-day-0-baseline-checklist-18-things-t)
  [October 11, 2026 • 10 min read](https://groas.com/post/the-day-0-baseline-checklist-18-things-t)

  [Written by Alexander Perelman](https://groas.com/post/the-day-0-baseline-checklist-18-things-t)
* [![Cartoon of a founder reading a 'RESULTS' contract above a trapdoor under his chair, while the grinning agency rep sits on a thick safety mattress.](https://pub-87da24ecbbfc4c3bad6875f3aa013712.r2.dev/generated-images/4b706edb-658c-4ab3-94a0-1b716984dc6b.png)](https://groas.com/post/teardown-of-a-pay-only-for-results-googl)
  ## [“Pay Only for Results” Google Ads Contracts: A Clause-by-Clause Teardown](https://groas.com/post/teardown-of-a-pay-only-for-results-googl)
  [October 11, 2026 • 11 min read](https://groas.com/post/teardown-of-a-pay-only-for-results-googl)

  [Written by Alexander Perelman](https://groas.com/post/teardown-of-a-pay-only-for-results-googl)
* [![A tiny model shop with a toll booth built across its own doorway, collecting coins from regulars who were coming in anyway—commission on existing customers.](https://pub-87da24ecbbfc4c3bad6875f3aa013712.r2.dev/generated-images/69e03c91-b8c4-4c43-955c-265e6429c208.png)](https://groas.com/post/should-your-search-partner-take-a-cut-of)
  ## [Should Your Search Partner Take a Cut of Revenue? The Case for Revenue Share—and Against It](https://groas.com/post/should-your-search-partner-take-a-cut-of)
  [October 11, 2026 • 10 min read](https://groas.com/post/should-your-search-partner-take-a-cut-of)

  [Written by Alexander Perelman](https://groas.com/post/should-your-search-partner-take-a-cut-of)
* [![A pricey brass rain gauge precisely measures a ceiling leak while a sealed red toolbox sits unused nearby: the problem is monitored, never fixed.](https://pub-87da24ecbbfc4c3bad6875f3aa013712.r2.dev/generated-images/a97bbe9f-760e-40ab-825c-6d18ac194cc0.png)](https://groas.com/post/six-months-of-watching-zero-citations-a)
  ## [Six Months of AI Visibility Charts, Zero Buyer-Prompt Citations](https://groas.com/post/six-months-of-watching-zero-citations-a)
  [October 11, 2026 • 9 min read](https://groas.com/post/six-months-of-watching-zero-citations-a)

  [Written by Alexander Perelman](https://groas.com/post/six-months-of-watching-zero-citations-a)
* [![A doorwoman shines a UV torch on a queue of identically masked visitors, revealing that most are impostors and only a few are verified guests.](https://pub-87da24ecbbfc4c3bad6875f3aa013712.r2.dev/generated-images/4568a1bc-01f3-4a1c-98db-2faea5fa1601.png)](https://groas.com/post/we-logged-30-days-of-ai-bots-hitting-our-2)
  ## [We Counted 13,774 AI Bot Hits. Only 3,482 Verified.](https://groas.com/post/we-logged-30-days-of-ai-bots-hitting-our-2)
  [October 11, 2026 • 10 min read](https://groas.com/post/we-logged-30-days-of-ai-bots-hitting-our-2)

  [Written by Alexander Perelman](https://groas.com/post/we-logged-30-days-of-ai-bots-hitting-our-2)
* [![At night a gas pump overflows a car's tank onto the ground as its meter spins and an attendant smiles, showing fees that grow with spend, not results.](https://pub-87da24ecbbfc4c3bad6875f3aa013712.r2.dev/generated-images/399c5534-5b78-44bd-be7f-e251aa753115.png)](https://groas.com/post/who-charges-on-cpa-instead-of-a-percenta)
  ## [Who Charges on CPA Instead of Ad Spend? Nine Pricing Questions, Answered With the Math](https://groas.com/post/who-charges-on-cpa-instead-of-a-percenta)
  [October 11, 2026 • 10 min read](https://groas.com/post/who-charges-on-cpa-instead-of-a-percenta)

  [Written by Alexander Perelman](https://groas.com/post/who-charges-on-cpa-instead-of-a-percenta)
* [![An open red toolbox holds only flat photo cutouts of tools, suggesting a vendor that sells a picture of the work instead of doing it.](https://pub-87da24ecbbfc4c3bad6875f3aa013712.r2.dev/generated-images/6a8ef129-fea8-4bdb-b7ef-74b3e5b62ae8.png)](https://groas.com/post/the-white-label-ai-seo-glossary-22-terms)
  ## [White-Label AI SEO Glossary: 19 Terms That Separate a Service From a Dashboard](https://groas.com/post/the-white-label-ai-seo-glossary-22-terms)
  [October 11, 2026 • 12 min read](https://groas.com/post/the-white-label-ai-seo-glossary-22-terms)

  [Written by Alexander Perelman](https://groas.com/post/the-white-label-ai-seo-glossary-22-terms)
* [![Clay figure strains to feed coins into a mouse-shaped vending machine with ever-rising prices while a grinning agency man holds a '15%' tip jar.](https://pub-87da24ecbbfc4c3bad6875f3aa013712.r2.dev/generated-images/fb29226f-9b5c-4c01-97a3-5a74258d1fe2.png)](https://groas.com/post/your-google-ads-agency-gets-a-raise-ever)
  ## [Your Google Ads Agency Gets a Raise When Your CPCs Rise](https://groas.com/post/your-google-ads-agency-gets-a-raise-ever)
  [October 11, 2026 • 9 min read](https://groas.com/post/your-google-ads-agency-gets-a-raise-ever)

  [Written by Alexander Perelman](https://groas.com/post/your-google-ads-agency-gets-a-raise-ever)
* [![Cartoon of an agency rep offering a bigger hose, metered into his briefcase, to a client holding a leaking bucket: more spend, more fee, same leaks.](https://pub-87da24ecbbfc4c3bad6875f3aa013712.r2.dev/generated-images/939784a2-b0d0-4c08-adee-1da6cbd3aad4.png)](https://groas.com/post/how-to-grow-your-agency-revenue-without)
  ## [Internal Memo: How to Raise Agency Revenue When Client Revenue Stalls](https://groas.com/post/how-to-grow-your-agency-revenue-without)
  [October 11, 2026 • 10 min read](https://groas.com/post/how-to-grow-your-agency-revenue-without)

  [Written by Alexander Perelman](https://groas.com/post/how-to-grow-your-agency-revenue-without)
* [![A crystal ball resting on a pencil-ruled tally ledger beside a pencil and coffee mug, as if a fortune-teller's answers are being logged every Monday.](https://pub-87da24ecbbfc4c3bad6875f3aa013712.r2.dev/generated-images/fe551c90-af64-40c4-93fb-a64c2dd0810c.png)](https://groas.com/post/60-buyer-prompts-to-paste-into-chatgpt-g)
  ## [60 Buyer Prompts for AI Search, Plus the Monday Tracking Sheet](https://groas.com/post/60-buyer-prompts-to-paste-into-chatgpt-g)
  [October 11, 2026 • 10 min read](https://groas.com/post/60-buyer-prompts-to-paste-into-chatgpt-g)

  [Written by Alexander Perelman](https://groas.com/post/60-buyer-prompts-to-paste-into-chatgpt-g)
* [![Clay figure proudly hangs a gilded chart while the roof caves in behind him and an unimpressed client stands in the flood under an umbrella.](https://pub-87da24ecbbfc4c3bad6875f3aa013712.r2.dev/generated-images/2bee7eb9-2d01-4541-9671-056a4eec4963.png)](https://groas.com/post/what-agencies-get-wrong-in-their-first-m)
  ## [The AEO Beliefs That Cost Agencies Their First Renewal](https://groas.com/post/what-agencies-get-wrong-in-their-first-m)
  [October 11, 2026 • 10 min read](https://groas.com/post/what-agencies-get-wrong-in-their-first-m)

  [Written by Alexander Perelman](https://groas.com/post/what-agencies-get-wrong-in-their-first-m)
* [![A shiny report folder with a green arrow rests on a control panel thick with dust, showing polished reporting atop controls nobody has touched.](https://pub-87da24ecbbfc4c3bad6875f3aa013712.r2.dev/generated-images/b80df667-8f61-4452-ae03-b924c3c6fc8f.png)](https://groas.com/post/the-30-day-holdout-test-how-to-prove-whe)
  ## [The 30-Day Agency Test: What Does Your Google Ads Retainer Actually Buy?](https://groas.com/post/the-30-day-holdout-test-how-to-prove-whe)
  [October 11, 2026 • 10 min read](https://groas.com/post/the-30-day-holdout-test-how-to-prove-whe)

  [Written by Alexander Perelman](https://groas.com/post/the-30-day-holdout-test-how-to-prove-whe)
* [![A ticking taxi meter bolted onto a thin stack of client folders, its receipt spilling off the desk: vendor costs climb while the retainer stays put.](https://pub-87da24ecbbfc4c3bad6875f3aa013712.r2.dev/generated-images/ffd06d37-a7b1-4c89-aeed-b821b1fc26cf.png)](https://groas.com/post/to-the-agency-owner-about-to-add-ai-seo)
  ## [To the Agency Owner Adding AI SEO to Every Retainer: Don’t Buy a Prompt Meter](https://groas.com/post/to-the-agency-owner-about-to-add-ai-seo)
  [October 11, 2026 • 9 min read](https://groas.com/post/to-the-agency-owner-about-to-add-ai-seo)

  [Written by Alexander Perelman](https://groas.com/post/to-the-agency-owner-about-to-add-ai-seo)

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