---
title: "groas Blog: Insights on AI & Google Ads"
description: "Stay updated with the groas blog for trends, tips, and news on AI marketing to optimize campaigns and boost ROAS."
url: "https://groas.com/blog"
image: "https://groas.com/og/groas.jpg"
---

# groas Blog

The Best Blog Around AI & Google Ads On The Internet.

[![Five suspended geometric prisms of varying heights arranged in a row, lit from the left in cool teal, floating against a deep slate background.](https://groas.com/media/blog/cc1cf7502161d283a6f983fee08a418fa3a65ac5f166f025f013daf2e1d151b4.jpg)](https://groas.com/post/google-ads-agency-pricing-models-compared-2026-guide)

## [Google Ads Agency Pricing Models Compared: 2026 Guide](https://groas.com/post/google-ads-agency-pricing-models-compared-2026-guide)

[A structured comparison of the five main Google Ads agency pricing models in 2026: percentage of ad spend, flat retainer, performance-based, hourly consulting, and autonomous flat-fee management. Learn what each model actually costs at different spend levels, where the incentive conflicts hide, and how to pick the right structure for your business stage and growth trajectory.](https://groas.com/post/google-ads-agency-pricing-models-compared-2026-guide)

[May 24, 2026 • 11 min read](https://groas.com/post/google-ads-agency-pricing-models-compared-2026-guide)

[Written by Alexander Perelman](https://groas.com/post/google-ads-agency-pricing-models-compared-2026-guide)

- [All Blogs](https://groas.com/blog)
- [Google Ads Best Practices](https://groas.com/category/google-ads-best-practices)
- [AI For Google Ads](https://groas.com/category/ai-for-google-ads)
- [Google Ads News](https://groas.com/category/google-ads-news)

* ## [White-Label Local SEO and AI SEO for Agencies: FAQ](https://groas.com/post/white-label-local-seo-faq)
  [October 12, 2026 • 3 min read](https://groas.com/post/white-label-local-seo-faq)

  [Written by Alexander Perelman](https://groas.com/post/white-label-local-seo-faq)
* ## [How to Evaluate an AEO and Digital Marketing Agency: What to Check Before You Buy](https://groas.com/post/directive-aeo-agency-evaluation-guide)
  [October 12, 2026 • 5 min read](https://groas.com/post/directive-aeo-agency-evaluation-guide)

  [Written by Alexander Perelman](https://groas.com/post/directive-aeo-agency-evaluation-guide)
* [![A clay retriever proudly sits by a pile of cheap fetched toys while its owner eyes the one gold watch it ignored: rewarded per fetch, it chased quantity.](https://pub-87da24ecbbfc4c3bad6875f3aa013712.r2.dev/generated-images/28c479a4-3fac-4f29-ac67-25ab3a5d7967.png)](https://groas.com/post/roas-vs-cpa-how-to-pick-the-one-number-y)
  ## [ROAS vs CPA: Which Number Should Your Google Ads Contract Use?](https://groas.com/post/roas-vs-cpa-how-to-pick-the-one-number-y)
  [October 12, 2026 • 10 min read](https://groas.com/post/roas-vs-cpa-how-to-pick-the-one-number-y)

  [Written by Alexander Perelman](https://groas.com/post/roas-vs-cpa-how-to-pick-the-one-number-y)
* [![Cartoon of two rival window cleaners on huge scaffolds each washing half of one tiny window while the homeowner holds two long invoices.](https://pub-87da24ecbbfc4c3bad6875f3aa013712.r2.dev/generated-images/42fbe62b-87c8-4dfe-9d04-680c1d77aaa5.png)](https://groas.com/post/ads-inside-ai-answers-by-2027-six-falsif)
  ## [By 2027, the Answer Box Will Make Separate PPC and SEO Reports Look Expensive](https://groas.com/post/ads-inside-ai-answers-by-2027-six-falsif)
  [October 12, 2026 • 9 min read](https://groas.com/post/ads-inside-ai-answers-by-2027-six-falsif)

  [Written by Alexander Perelman](https://groas.com/post/ads-inside-ai-answers-by-2027-six-falsif)
* [![Cartoon tailor ignores a customer's body and carefully measures the thickness of his wallet: a 'tailored' price fitted to the budget, not the job.](https://pub-87da24ecbbfc4c3bad6875f3aa013712.r2.dev/generated-images/f2e9b06b-e407-4b66-84b7-8ec593d3a2f2.png)](https://groas.com/post/book-a-call-to-see-pricing-is-not-a-pric)
  ## [“Book a Call to See Pricing” Is Not a Price](https://groas.com/post/book-a-call-to-see-pricing-is-not-a-pric)
  [October 12, 2026 • 9 min read](https://groas.com/post/book-a-call-to-see-pricing-is-not-a-pric)

  [Written by Alexander Perelman](https://groas.com/post/book-a-call-to-see-pricing-is-not-a-pric)
* [![Model landscape: a flat railway and a road climbing a hill of coin stacks cross where a tiny surveyor plants a red flag, marking the fee break-even point.](https://pub-87da24ecbbfc4c3bad6875f3aa013712.r2.dev/generated-images/72df89e9-aeed-4876-96b8-d321937ef517.png)](https://groas.com/post/the-break-even-spend-at-what-monthly-bud)
  ## [The $16,667 Crossover: When a Percentage Agency Fee Beats a Flat Sprint](https://groas.com/post/the-break-even-spend-at-what-monthly-bud)
  [October 12, 2026 • 10 min read](https://groas.com/post/the-break-even-spend-at-what-monthly-bud)

  [Written by Alexander Perelman](https://groas.com/post/the-break-even-spend-at-what-monthly-bud)
* [![Tiny road workers finish a road to a model shop as giant hands swap the shop for a new one, leaving their road a dead end beside a 'WEEK 1' sign.](https://pub-87da24ecbbfc4c3bad6875f3aa013712.r2.dev/generated-images/9af4d74a-7e3a-49d9-989d-464f187ae374.png)](https://groas.com/post/four-launches-a-year-the-saas-client-who)
  ## [The SaaS Account That Went Back to Week One Every Quarter](https://groas.com/post/four-launches-a-year-the-saas-client-who)
  [October 12, 2026 • 9 min read](https://groas.com/post/four-launches-a-year-the-saas-client-who)

  [Written by Alexander Perelman](https://groas.com/post/four-launches-a-year-the-saas-client-who)
* [![A man calmly sips coffee outside a room marked 'Do not disturb — learning' while a tap inside floods it with banknotes, waste protected by a label.](https://pub-87da24ecbbfc4c3bad6875f3aa013712.r2.dev/generated-images/b84ad15b-56a9-4ded-b0d8-07b670f5a41f.png)](https://groas.com/post/stop-hiding-behind-the-learning-phase-wh)
  ## [The Google Ads Learning Phase Is Not a Two-Week Quarantine](https://groas.com/post/stop-hiding-behind-the-learning-phase-wh)
  [October 12, 2026 • 9 min read](https://groas.com/post/stop-hiding-behind-the-learning-phase-wh)

  [Written by Alexander Perelman](https://groas.com/post/stop-hiding-behind-the-learning-phase-wh)
* [![A business owner waits patiently under a 'LEARNING' sign while banknotes slide out under the door and down a drain unnoticed.](https://pub-87da24ecbbfc4c3bad6875f3aa013712.r2.dev/generated-images/8e5efe59-288f-4988-8939-f4c7dec90c6e.png)](https://groas.com/post/what-first-time-advertisers-get-wrong-ab)
  ## [The First Four Weeks of Google Ads Are Not a Waiting Room](https://groas.com/post/what-first-time-advertisers-get-wrong-ab)
  [October 12, 2026 • 10 min read](https://groas.com/post/what-first-time-advertisers-get-wrong-ab)

  [Written by Alexander Perelman](https://groas.com/post/what-first-time-advertisers-get-wrong-ab)
* [![Clay ads manager hugs a 'DON'T TOUCH' cloche over a seedling while coworkers secretly swap and repaint the pot beneath it.](https://pub-87da24ecbbfc4c3bad6875f3aa013712.r2.dev/generated-images/7ffee441-7b33-4851-9b4f-0c753d9d5c0d.png)](https://groas.com/post/postmortem-how-a-saas-account-stayed-in)
  ## [Postmortem: The SaaS Google Ads Launch That Kept Starting Over](https://groas.com/post/postmortem-how-a-saas-account-stayed-in)
  [October 12, 2026 • 10 min read](https://groas.com/post/postmortem-how-a-saas-account-stayed-in)

  [Written by Alexander Perelman](https://groas.com/post/postmortem-how-a-saas-account-stayed-in)
* [![A marketer with a fire extinguisher is held back by a calm consultant from a desk taped off as 'LEARNING' while a pile of cash burns on it.](https://pub-87da24ecbbfc4c3bad6875f3aa013712.r2.dev/generated-images/d0af1aa7-28db-432b-af9f-5709b937ec04.png)](https://groas.com/post/stop-waiting-out-the-google-ads-learning)
  ## [Google Ads’ Learning Phase Is a Status Label, Not a Month Off](https://groas.com/post/stop-waiting-out-the-google-ads-learning)
  [October 12, 2026 • 9 min read](https://groas.com/post/stop-waiting-out-the-google-ads-learning)

  [Written by Alexander Perelman](https://groas.com/post/stop-waiting-out-the-google-ads-learning)
* [![A 28-day pill organizer filled with tiny save keys instead of pills, five per week, most unopened, suggesting edits rationed like medicine.](https://pub-87da24ecbbfc4c3bad6875f3aa013712.r2.dev/generated-images/e33b4281-c6fa-4434-831a-8ffc1d07c00b.png)](https://groas.com/post/your-first-28-days-on-google-ads-with-10)
  ## [28 Days of Google Ads on $100 a Day and Five Edits a Week](https://groas.com/post/your-first-28-days-on-google-ads-with-10)
  [October 12, 2026 • 11 min read](https://groas.com/post/your-first-28-days-on-google-ads-with-10)

  [Written by Alexander Perelman](https://groas.com/post/your-first-28-days-on-google-ads-with-10)
* [![A small $249 price tag tied to an enormously long receipt that spills off a desk and piles on the floor, showing the hidden costs behind the cheap price.](https://pub-87da24ecbbfc4c3bad6875f3aa013712.r2.dev/generated-images/aa3546b2-f84a-487f-8025-fa3a38cb83b9.png)](https://groas.com/post/the-all-inclusive-ai-google-ads-tool-ite)
  ## [The $249 AI Google Ads Tool and the Rest of the Bill](https://groas.com/post/the-all-inclusive-ai-google-ads-tool-ite)
  [October 12, 2026 • 9 min read](https://groas.com/post/the-all-inclusive-ai-google-ads-tool-ite)

  [Written by Alexander Perelman](https://groas.com/post/the-all-inclusive-ai-google-ads-tool-ite)
* [![An empty, torn-open software box with a long contract spilling out of it, a timer and red seal in the coils: the tool is gone but the costs keep unrolling.](https://pub-87da24ecbbfc4c3bad6875f3aa013712.r2.dev/generated-images/ac1e2ff9-5cd3-49b8-98c7-1ab287ffb843.png)](https://groas.com/post/wordstream-s-pricing-line-by-line-what-t)
  ## [WordStream Pricing Teardown: The Tool Is Gone, but the Costs Aren’t](https://groas.com/post/wordstream-s-pricing-line-by-line-what-t)
  [October 12, 2026 • 9 min read](https://groas.com/post/wordstream-s-pricing-line-by-line-what-t)

  [Written by Alexander Perelman](https://groas.com/post/wordstream-s-pricing-line-by-line-what-t)
* [![Cartoon fortune teller hands a sceptical founder a dated checklist over her crystal ball, promising a way to prove her predictions wrong.](https://pub-87da24ecbbfc4c3bad6875f3aa013712.r2.dev/generated-images/6118fdd7-f42a-44ef-9b29-f542a5fb6035.png)](https://groas.com/post/five-predictions-for-google-ads-manageme)
  ## [Five Google Ads Predictions for 2027, With a Way to Prove Each One Wrong](https://groas.com/post/five-predictions-for-google-ads-manageme)
  [October 12, 2026 • 10 min read](https://groas.com/post/five-predictions-for-google-ads-manageme)

  [Written by Alexander Perelman](https://groas.com/post/five-predictions-for-google-ads-manageme)
* [![A tiny worker patches a leaking canal in a model farm, where golden water seeps from small cracks before reaching the crops: growth from plugging leaks.](https://pub-87da24ecbbfc4c3bad6875f3aa013712.r2.dev/generated-images/7418ff5a-a651-4a6d-96a0-1003637d34ba.png)](https://groas.com/post/where-30-more-conversions-actually-comes)
  ## [Where 30% More Google Ads Conversions Actually Comes From](https://groas.com/post/where-30-more-conversions-actually-comes)
  [October 12, 2026 • 11 min read](https://groas.com/post/where-30-more-conversions-actually-comes)

  [Written by Alexander Perelman](https://groas.com/post/where-30-more-conversions-actually-comes)
* [![A tiny self-driving harvester busily fills a silo with weeds while the wheat goes untouched and the farmer naps in a hammock: automation chasing the wrong goal.](https://pub-87da24ecbbfc4c3bad6875f3aa013712.r2.dev/generated-images/d172f4e4-2fe3-43e5-82d4-5d4895a37bcb.png)](https://groas.com/post/the-hands-off-google-ads-owner-s-guide-t)
  ## [Hands-Off Google Ads: The Four Decisions You Still Have to Make](https://groas.com/post/the-hands-off-google-ads-owner-s-guide-t)
  [October 12, 2026 • 10 min read](https://groas.com/post/the-hands-off-google-ads-owner-s-guide-t)

  [Written by Alexander Perelman](https://groas.com/post/the-hands-off-google-ads-owner-s-guide-t)
* [![An old-fashioned elevator operator sits idle in an automatic elevator, holding out a tip tray marked 15% as the passenger presses the button herself.](https://pub-87da24ecbbfc4c3bad6875f3aa013712.r2.dev/generated-images/f1bd8f4a-047f-4e85-bda5-b3e4578eadd6.png)](https://groas.com/post/how-google-ads-management-got-stuck-at-2)
  ## [The 15% Google Ads Fee Outlived the Work It Once Paid For](https://groas.com/post/how-google-ads-management-got-stuck-at-2)
  [October 12, 2026 • 10 min read](https://groas.com/post/how-google-ads-management-got-stuck-at-2)

  [Written by Alexander Perelman](https://groas.com/post/how-google-ads-management-got-stuck-at-2)
* [![A business owner slides a single sheet and pen across a table to an agency rep, whose smile stalls as he's asked to commit to a number in writing.](https://pub-87da24ecbbfc4c3bad6875f3aa013712.r2.dev/generated-images/220f1c1a-6ba5-4efa-84cc-fb23d955ba02.png)](https://groas.com/post/copy-paste-scripts-for-the-business-that)
  ## [Seven Copy-Paste Scripts to Make Your PPC Agency Commit to Results](https://groas.com/post/copy-paste-scripts-for-the-business-that)
  [October 12, 2026 • 10 min read](https://groas.com/post/copy-paste-scripts-for-the-business-that)

  [Written by Alexander Perelman](https://groas.com/post/copy-paste-scripts-for-the-business-that)
* [![Clay figure frantically lays track ahead of a moving train while a founder hangs a fourth new station sign, past offers abandoned on dead-end spurs.](https://pub-87da24ecbbfc4c3bad6875f3aa013712.r2.dev/generated-images/1c1a8bb7-9c3e-4cf0-ad28-c95b69b2dce6.png)](https://groas.com/post/four-offers-in-four-quarters-the-saas-ac)
  ## [The SaaS Account That Taught Me to Judge Search Work in 90 Days](https://groas.com/post/four-offers-in-four-quarters-the-saas-ac)
  [October 12, 2026 • 10 min read](https://groas.com/post/four-offers-in-four-quarters-the-saas-ac)

  [Written by Alexander Perelman](https://groas.com/post/four-offers-in-four-quarters-the-saas-ac)
* [![A suited hand presses its thumb on a brass scale holding crumpled blank forms, sending the needle soaring: a rigged way of counting results.](https://pub-87da24ecbbfc4c3bad6875f3aa013712.r2.dev/generated-images/749203a1-e4c4-47c6-bf94-d03d49601e87.png)](https://groas.com/post/before-you-sign-a-performance-based-sear)
  ## [Before You Sign a Performance-Based Search Deal: 15 Contract Checks](https://groas.com/post/before-you-sign-a-performance-based-sear)
  [October 12, 2026 • 11 min read](https://groas.com/post/before-you-sign-a-performance-based-sear)

  [Written by Alexander Perelman](https://groas.com/post/before-you-sign-a-performance-based-sear)
* [![Cartoon of a runner sprinting to a finish line while two officials carry the tape further away, mocking undefined targets in pipeline-based agency pay.](https://pub-87da24ecbbfc4c3bad6875f3aa013712.r2.dev/generated-images/51bed528-92fb-4487-9d48-01568519a9bb.png)](https://groas.com/post/pipeline-or-leads-should-your-search-par)
  ## [Pipeline or Qualified Leads: What Should Your Search Partner Get Paid For?](https://groas.com/post/pipeline-or-leads-should-your-search-par)
  [October 12, 2026 • 10 min read](https://groas.com/post/pipeline-or-leads-should-your-search-par)

  [Written by Alexander Perelman](https://groas.com/post/pipeline-or-leads-should-your-search-par)
* [![A wilting plant covered in sensors and gauges all reading red, while a dusty watering can sits unused: monitoring a problem isn't fixing it.](https://pub-87da24ecbbfc4c3bad6875f3aa013712.r2.dev/generated-images/fc3582c6-c231-4152-9fdb-ab19e4c13eec.png)](https://groas.com/post/the-aeo-vendor-glossary-for-agencies-22)
  ## [The AEO Vendor Glossary: 22 Terms That Measure Results or Change Them](https://groas.com/post/the-aeo-vendor-glossary-for-agencies-22)
  [October 12, 2026 • 11 min read](https://groas.com/post/the-aeo-vendor-glossary-for-agencies-22)

  [Written by Alexander Perelman](https://groas.com/post/the-aeo-vendor-glossary-for-agencies-22)
* [![Cartoon of agency staff proudly pointing at a towering 'Impressions' bar while their client squints at a tiny 'Customers' bar, his $4,000 invoice under his mug.](https://pub-87da24ecbbfc4c3bad6875f3aa013712.r2.dev/generated-images/a0294692-12a8-4aed-9b03-d7fab15e526c.png)](https://groas.com/post/month-six-of-our-exciting-partnership-yo)
  ## [Month Six: Your Google Ads Agency’s Quarterly Business Review, Annotated](https://groas.com/post/month-six-of-our-exciting-partnership-yo)
  [October 12, 2026 • 9 min read](https://groas.com/post/month-six-of-our-exciting-partnership-yo)

  [Written by Alexander Perelman](https://groas.com/post/month-six-of-our-exciting-partnership-yo)
* [![A standing paper invoice wears novelty nose-glasses and a 'Results-Based' name tag, a retainer bill thinly disguised as a performance deal.](https://pub-87da24ecbbfc4c3bad6875f3aa013712.r2.dev/generated-images/b99315db-edd4-4cdf-85da-2b4f0bde6ac8.png)](https://groas.com/post/7-myths-about-performance-based-google-a)
  ## [7 Myths About Performance-Based Google Ads Pricing That Keep Retainers Alive](https://groas.com/post/7-myths-about-performance-based-google-a)
  [October 12, 2026 • 9 min read](https://groas.com/post/7-myths-about-performance-based-google-a)

  [Written by Alexander Perelman](https://groas.com/post/7-myths-about-performance-based-google-a)
* [![Clay diner scene: an agency man nibbles one pea while pushing a huge burnt banknote lasagna to a shocked founder, showing who really eats the loss.](https://pub-87da24ecbbfc4c3bad6875f3aa013712.r2.dev/generated-images/010efef8-2554-49f9-b6e9-a9e67febbfc1.png)](https://groas.com/post/will-you-actually-eat-the-loss-seven-que)
  ## [Will They Actually Eat the Loss? Seven Questions About Performance-Based Search Marketing](https://groas.com/post/will-you-actually-eat-the-loss-seven-que)
  [October 12, 2026 • 9 min read](https://groas.com/post/will-you-actually-eat-the-loss-seven-que)

  [Written by Alexander Perelman](https://groas.com/post/will-you-actually-eat-the-loss-seven-que)
* [![Tabletop model of a small shop with a toll booth on its own doorstep, its loyal regulars paying a coin to get in, a cut on sales it would have made anyway.](https://pub-87da24ecbbfc4c3bad6875f3aa013712.r2.dev/generated-images/ce438b17-a4ce-46b9-9e52-7eccc903f683.png)](https://groas.com/post/an-open-letter-to-the-founder-about-to-g)
  ## [An Open Letter to the Founder Offered a 15% Cut of Google Ads Revenue](https://groas.com/post/an-open-letter-to-the-founder-about-to-g)
  [October 12, 2026 • 9 min read](https://groas.com/post/an-open-letter-to-the-founder-about-to-g)

  [Written by Alexander Perelman](https://groas.com/post/an-open-letter-to-the-founder-about-to-g)
* [![A magnifying glass over a contract reveals its fine print is made of tiny fishhooks and padlocks, while glossy agency brochures sit ignored behind it.](https://pub-87da24ecbbfc4c3bad6875f3aa013712.r2.dev/generated-images/d7cf5179-4d72-4299-88b9-1daf98271d5c.png)](https://groas.com/post/directive-vs-disruptive-advertising-vs-a)
  ## [Directive vs Disruptive Advertising vs groas: Compare the Contract, Not the Case Studies](https://groas.com/post/directive-vs-disruptive-advertising-vs-a)
  [October 12, 2026 • 11 min read](https://groas.com/post/directive-vs-disruptive-advertising-vs-a)

  [Written by Alexander Perelman](https://groas.com/post/directive-vs-disruptive-advertising-vs-a)
* [![A tabletop model town of ten shops under renovation, tended by one tiny manager with a ladder, while an unplugged taxi meter lies abandoned outside.](https://pub-87da24ecbbfc4c3bad6875f3aa013712.r2.dev/generated-images/adaf02e0-b76d-40ee-9b77-038453211b81.png)](https://groas.com/post/one-account-manager-ten-client-domains-s)
  ## [One Manager, Ten Domains, 60 Days: A White-Label AEO Playbook](https://groas.com/post/one-account-manager-ten-client-domains-s)
  [October 12, 2026 • 10 min read](https://groas.com/post/one-account-manager-ten-client-domains-s)

  [Written by Alexander Perelman](https://groas.com/post/one-account-manager-ten-client-domains-s)
* [![A $100 bill on a cake plate cut three ways: a thin neat wedge, a ragged chunk buried in cheap form slips, and one clean pre-measured line.](https://pub-87da24ecbbfc4c3bad6875f3aa013712.r2.dev/generated-images/385f33d3-1a40-4c5f-8346-cbb843b95612.png)](https://groas.com/post/percentage-of-spend-vs-pay-per-acquisiti)
  ## [Percentage of Spend vs Pay-Per-Acquisition vs Flat Fee: The $20k Google Ads Test](https://groas.com/post/percentage-of-spend-vs-pay-per-acquisiti)
  [October 12, 2026 • 10 min read](https://groas.com/post/percentage-of-spend-vs-pay-per-acquisiti)

  [Written by Alexander Perelman](https://groas.com/post/percentage-of-spend-vs-pay-per-acquisiti)

[1](https://groas.com/blog)[2](https://groas.com/blog/page/2)…[58](https://groas.com/blog/page/58)[Next](https://groas.com/blog/page/2)

## Structured data

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```json
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```json
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