---
title: "David, Founder & CEO @ groas: groas Blog"
description: "Articles by David, Founder & CEO @ groas, on Google Ads, AI search and getting cited by AI assistants."
url: "https://groas.com/author/david"
image: "https://groas.com/og/groas.jpg"
---

# David

![David](https://groas.com/media/blog/363be9ad5255816654dac065d01bf1c6063110b400bb38cc199570267232027c.jpg)

Founder & CEO @ groas

- [All Blogs](https://groas.com/blog)
- [Google Ads Best Practices](https://groas.com/category/google-ads-best-practices)
- [AI For Google Ads](https://groas.com/category/ai-for-google-ads)
- [Google Ads News](https://groas.com/category/google-ads-news)

* [![An auctioneer ignores bidders waving thick glossy brochures and points his gavel at one man holding up a single torn-out paragraph, the winning bid.](https://groas.com/media/blog/6af0d1de9211af9ae25fab38f26c604a7b0b618d6dad2912b9c142825660944f.png)](https://groas.com/post/how-chatgpt-and-perplexity-actually-pick)
  ## [Getting Cited by ChatGPT and Perplexity Is a Retrieval Auction](https://groas.com/post/how-chatgpt-and-perplexity-actually-pick)
  [October 7, 2026 • 11 min read](https://groas.com/post/how-chatgpt-and-perplexity-actually-pick)

  [Written by David](https://groas.com/post/how-chatgpt-and-perplexity-actually-pick)
* [![Clay figures: one frantically stacks blank new pages while another brushes grey fluff off the old page in slot 8 to reveal a gold nugget already inside.](https://groas.com/media/blog/e8893f7b91dc5283a2f3a334e99d99e06c981486885beb6988f4a276de2b9e6e.png)](https://groas.com/post/stop-writing-ai-overview-content-your-fa)
  ## [Stop Writing ‘AI Overview Content.’ Fix the Page Already at Position 8](https://groas.com/post/stop-writing-ai-overview-content-your-fa)
  [October 7, 2026 • 9 min read](https://groas.com/post/stop-writing-ai-overview-content-your-fa)

  [Written by David](https://groas.com/post/stop-writing-ai-overview-content-your-fa)
* [![A shopper walks through an open shop door while a courier beside her is stopped by invisible glass, showing a site open to people but closed to bots.](https://groas.com/media/blog/b9a6b74dc4bf71ac4904d4f497958669dfd0195ec70db51146c37221b1050c78.png)](https://groas.com/post/postmortem-the-harmless-site-change-that)
  ## [Postmortem: The Site Change That Makes Your Pages Disappear from AI Answers](https://groas.com/post/postmortem-the-harmless-site-change-that)
  [October 7, 2026 • 9 min read](https://groas.com/post/postmortem-the-harmless-site-change-that)

  [Written by David](https://groas.com/post/postmortem-the-harmless-site-change-that)
* [![Exploded diagram of a report: a useless dial cover, a bulk of foam padding, three working orange gears labelled action, and a cash drawer labelled upsell.](https://groas.com/media/blog/e48dacacf25668cb68eb26baae06a20212c9591184d6ddf90f10274217f596ed.png)](https://groas.com/post/teardown-the-typical-ai-content-gap-repo)
  ## [Teardown: The AI Content Gap Report and the Three Pages Worth Acting On](https://groas.com/post/teardown-the-typical-ai-content-gap-repo)
  [October 7, 2026 • 11 min read](https://groas.com/post/teardown-the-typical-ai-content-gap-repo)

  [Written by David](https://groas.com/post/teardown-the-typical-ai-content-gap-repo)
* [![Tabletop model town: a shiny new corporate tower facade stands in front of an unchanged old logistics town of trucks and depots, its identity contradicted.](https://groas.com/media/blog/fb50b837cfb46fbb7a92a32b22e6107e346b73864c70d08ffa23f3802860c91e.png)](https://groas.com/post/the-startup-that-changed-its-offer-every)
  ## [The SaaS Startup That Changed Its Offer Every Quarter](https://groas.com/post/the-startup-that-changed-its-offer-every)
  [October 7, 2026 • 9 min read](https://groas.com/post/the-startup-that-changed-its-offer-every)

  [Written by David](https://groas.com/post/the-startup-that-changed-its-offer-every)
* [![Cartoon of a business owner on the witness stand as his own character witness while a skeptical jury watches, his tidy price binder accepted as evidence.](https://groas.com/media/blog/6bc8f7ec597149277e7e7aca0273b1744d1af397e7c68822b0aa20ede0c179b0.png)](https://groas.com/post/owned-pages-or-earned-mentions-where-sho)
  ## [Owned Pages or Earned Mentions? Let the Prompt Decide Your First AEO Dollar](https://groas.com/post/owned-pages-or-earned-mentions-where-sho)
  [October 7, 2026 • 10 min read](https://groas.com/post/owned-pages-or-earned-mentions-where-sho)

  [Written by David](https://groas.com/post/owned-pages-or-earned-mentions-where-sho)
* [![Cutaway of a sleek shop with one red door kept untouched, while a scout reads labelled drawers of prices and FAQs in a new basement beneath it.](https://groas.com/media/blog/d5dbe28a777fe790809602065abc8b5b4891d994b8e409e275ef58cccf81ca22.png)](https://groas.com/post/your-best-converting-landing-page-is-inv)
  ## [How to Make a High-Converting Landing Page Citable by AI](https://groas.com/post/your-best-converting-landing-page-is-inv)
  [October 7, 2026 • 10 min read](https://groas.com/post/your-best-converting-landing-page-is-inv)

  [Written by David](https://groas.com/post/your-best-converting-landing-page-is-inv)
* [![A gold-edged leather book sealed in a glass case by a cheap rusty padlock, with more new books stacked outside: great content is useless if access is locked.](https://groas.com/media/blog/50731dd2e5ac6ac2e22b32ef68c1ca3ffcc6a15626d3696c46c00fe193fa66af.png)](https://groas.com/post/the-ai-visibility-pre-flight-27-technica)
  ## [The AI Visibility Pre-Flight: 27 Checks Before You Buy More Content](https://groas.com/post/the-ai-visibility-pre-flight-27-technica)
  [October 7, 2026 • 9 min read](https://groas.com/post/the-ai-visibility-pre-flight-27-technica)

  [Written by David](https://groas.com/post/the-ai-visibility-pre-flight-27-technica)
* [![A tiny stage with a glossy rising bar chart that is really propped-up plywood, as a stagehand paints the top bar taller and a lone client applauds.](https://groas.com/media/blog/bfb89e24bf3af377f47a7fa8191eded4a1717944bede9c84264fc6e4bcc33806.png)](https://groas.com/post/congratulations-your-ai-visibility-score)
  ## [Congratulations, Your AI Visibility Score Is Up 212%: Your Vendor’s Quarterly Report](https://groas.com/post/congratulations-your-ai-visibility-score)
  [October 7, 2026 • 9 min read](https://groas.com/post/congratulations-your-ai-visibility-score)

  [Written by David](https://groas.com/post/congratulations-your-ai-visibility-score)
* [![An open front door with its familiar brass number intact, but the doorway is plastered over with a pretty sunrise mural: same address, missing page.](https://groas.com/media/blog/ee472293fead95f673f4d486ffabdd40f9f9bb28916e584bffd5bee82fb80e71.png)](https://groas.com/post/the-night-a-landing-page-swap-tanked-my)
  ## [The Landing Page Changed. Nobody Told Me.](https://groas.com/post/the-night-a-landing-page-swap-tanked-my)
  [October 7, 2026 • 9 min read](https://groas.com/post/the-night-a-landing-page-swap-tanked-my)

  [Written by David](https://groas.com/post/the-night-a-landing-page-swap-tanked-my)
* [![Clay doorman with a magnifier checks a huge queue all wearing 'HELLO I'M ChatGPT' badges, many in fake disguises; the few let in just read the door sign.](https://groas.com/media/blog/94abb6869f973cd922a4afdc082e961f368da196cf707a64bf4253247169741f.png)](https://groas.com/post/50-075-ai-bot-hits-in-30-days-17-were-ve)
  ## [50,075 AI Bot Hits. Only 2,703 Were On-Demand Fetches](https://groas.com/post/50-075-ai-bot-hits-in-30-days-17-were-ve)
  [October 7, 2026 • 9 min read](https://groas.com/post/50-075-ai-bot-hits-in-30-days-17-were-ve)

  [Written by David](https://groas.com/post/50-075-ai-bot-hits-in-30-days-17-were-ve)
* [![Miniature village where signposts send shoppers to rivals; a tiny owner repaints one arrow toward her shop as a giant hourglass runs beside her.](https://groas.com/media/blog/5fcd9baa38d87d9be6286db81374b024583e256d410fd508a2a53e69caaebbce.png)](https://groas.com/post/one-owner-two-hours-a-week-under-50-a-mo)
  ## [Two Hours a Week, Under $50 a Month: A 12-Week AI Visibility Playbook](https://groas.com/post/one-owner-two-hours-a-week-under-50-a-mo)
  [October 7, 2026 • 10 min read](https://groas.com/post/one-owner-two-hours-a-week-under-50-a-mo)

  [Written by David](https://groas.com/post/one-owner-two-hours-a-week-under-50-a-mo)
* [![Cartoon of a smug vendor clicking a tally counter at passersby outside a shop whose door is padlocked shut: paid to count, not to fix anything.](https://groas.com/media/blog/fcfb191747f37c8e38d60b2efd417ac361f7f4c87c15056d1943caa3e1776119.png)](https://groas.com/post/your-ai-visibility-score-is-the-google-a)
  ## [Your AI Visibility Score Is the Google Ads Grader All Over Again](https://groas.com/post/your-ai-visibility-score-is-the-google-a)
  [October 7, 2026 • 9 min read](https://groas.com/post/your-ai-visibility-score-is-the-google-a)

  [Written by David](https://groas.com/post/your-ai-visibility-score-is-the-google-a)
* [![A clay shopkeeper rings a checkout bell with one hand while a tower of encyclopedias topples from the other: one page can't both sell and answer.](https://groas.com/media/blog/aa96b9bade98ad3c798f64d0af4e4ae6af9bcb2cac8ff0b5e3c1b22fe5e2ca6b.png)](https://groas.com/post/7-myths-about-getting-your-landing-pages)
  ## [7 Myths About Getting a Landing Page Cited in Google AI Overviews](https://groas.com/post/7-myths-about-getting-your-landing-pages)
  [October 7, 2026 • 9 min read](https://groas.com/post/7-myths-about-getting-your-landing-pages)

  [Written by David](https://groas.com/post/7-myths-about-getting-your-landing-pages)
* [![Ten seedlings growing in terracotta pots beside five bare pots labelled CONTROL, with a kitchen timer and notebook: a small, controlled test of targeted effort.](https://groas.com/media/blog/1e64786a5d8c725fd4f49335ef476be9760730a15450e52f52c0d063ba869caa.png)](https://groas.com/post/one-marketer-five-hours-a-week-60-days-m)
  ## [One Marketer, Five Hours a Week, 60 Days: A Citation Playbook for AI Search](https://groas.com/post/one-marketer-five-hours-a-week-60-days-m)
  [October 7, 2026 • 9 min read](https://groas.com/post/one-marketer-five-hours-a-week-60-days-m)

  [Written by David](https://groas.com/post/one-marketer-five-hours-a-week-60-days-m)
* [![Clay figures in a leaking rowboat: three watch, measure and chart the rising water while only one actually hammers a patch over the hole.](https://groas.com/media/blog/38dd3e83d4171bff0adddf4b3fa8525514e0d7867a40f3f5c856026f777b79cd.png)](https://groas.com/post/ai-visibility-tools-ranked-by-one-questi)
  ## [AI Visibility Tools Ranked by Whether They Do the Work](https://groas.com/post/ai-visibility-tools-ranked-by-one-questi)
  [October 7, 2026 • 10 min read](https://groas.com/post/ai-visibility-tools-ranked-by-one-questi)

  [Written by David](https://groas.com/post/ai-visibility-tools-ranked-by-one-questi)
* [![Two identical seedlings, one pampered with fertiliser and a prize ribbon, the other untouched, grown to the exact same height: the control matched the effort.](https://groas.com/media/blog/fff8d32465768ddb90084885897068d9091ecb6f24ab4478fd258ddba286711d.png)](https://groas.com/post/does-your-ai-overview-optimization-actua)
  ## [Does AI Overview Optimization Work? Run a Six-Week Test With 20 Pages](https://groas.com/post/does-your-ai-overview-optimization-actua)
  [October 7, 2026 • 10 min read](https://groas.com/post/does-your-ai-overview-optimization-actua)

  [Written by David](https://groas.com/post/does-your-ai-overview-optimization-actua)
* [![A lone strategist on an office chair reaches for one flashing smoke alarm while nine more blink down the dark corridor: alerts multiply, the work is hers.](https://groas.com/media/blog/d71ceff2e990239e9aef6201a8e58144b5be6ef78d70a02e1f5572f6bed166ce.png)](https://groas.com/post/monitoring-tool-your-team-vs-dev-hours-v)
  ## [AEO for Agencies: Tracking Tools, Freelance Devs, or groas?](https://groas.com/post/monitoring-tool-your-team-vs-dev-hours-v)
  [October 7, 2026 • 10 min read](https://groas.com/post/monitoring-tool-your-team-vs-dev-hours-v)

  [Written by David](https://groas.com/post/monitoring-tool-your-team-vs-dev-hours-v)
* [![A consultant under an indoor umbrella shows a colourful chart to a shop owner holding a bucket under a leaking roof: a report, not a repair.](https://groas.com/media/blog/1ff40facf99449a41b2fecc943c86e95b39d5f40de9bc2eb6542da02dd4b9851.png)](https://groas.com/post/an-open-letter-to-the-business-owner-who)
  ## [An Open Letter to the Business Owner Paying for an AI Visibility Report](https://groas.com/post/an-open-letter-to-the-business-owner-who)
  [October 7, 2026 • 9 min read](https://groas.com/post/an-open-letter-to-the-business-owner-who)

  [Written by David](https://groas.com/post/an-open-letter-to-the-business-owner-who)
* [![Cutaway vending machine with a cheap $189 coin slot, its inside crammed with tiny writers, developers and strategists doing the hidden work.](https://groas.com/media/blog/bc5155f87e1a10f14003d61e4fabdfeefeb3e07d714a64c7987522529ec938a1.png)](https://groas.com/post/what-a-10-client-aeo-retainer-actually-c)
  ## [The Real Cost of a 10-Client AEO Retainer: $14,050–$23,700 a Month](https://groas.com/post/what-a-10-client-aeo-retainer-actually-c)
  [October 7, 2026 • 10 min read](https://groas.com/post/what-a-10-client-aeo-retainer-actually-c)

  [Written by David](https://groas.com/post/what-a-10-client-aeo-retainer-actually-c)
* [![Tabletop model of three very different tiny buildings being tested by a figure with a stopwatch, while fifteen empty plots wait roped off behind them.](https://groas.com/media/blog/520c12d491d7c1cb4c30ccbcc4807520d3dd5605e4a92140ee2709111fe5e785.png)](https://groas.com/post/before-you-resell-edge-aeo-to-15-clients)
  ## [Before You Resell Edge AEO to 15 Clients, Test It on Three](https://groas.com/post/before-you-resell-edge-aeo-to-15-clients)
  [October 7, 2026 • 11 min read](https://groas.com/post/before-you-resell-edge-aeo-to-15-clients)

  [Written by David](https://groas.com/post/before-you-resell-edge-aeo-to-15-clients)
* [![A seamless marble speech bubble covered in scratches from coins, with gold coins bouncing off and piled below: you can't pay your way into the AI answer.](https://groas.com/media/blog/2ef44c039552cef4a45fdc0a730997c7c61182d24a661fb5805915595befd2df.png)](https://groas.com/post/seven-questions-business-owners-ask-befo)
  ## [Can You Buy AI Visibility? Seven Questions Business Owners Keep Asking](https://groas.com/post/seven-questions-business-owners-ask-befo)
  [October 7, 2026 • 10 min read](https://groas.com/post/seven-questions-business-owners-ask-befo)

  [Written by David](https://groas.com/post/seven-questions-business-owners-ask-befo)
* [![Tabletop model town: a huge crowd, many of them paper fakes, mills outside a dark grand hall while a few real figures queue at a small glowing workshop.](https://groas.com/media/blog/ded929a3f8f0993b8f15bd4bb371f97a69d446561de97fc98e695256dd9048f8.png)](https://groas.com/post/we-counted-every-ai-bot-hit-on-our-site)
  ## [We Counted AI Bot Hits for 30 Days. The Useful Number Was Fetches Per Page](https://groas.com/post/we-counted-every-ai-bot-hit-on-our-site)
  [October 7, 2026 • 9 min read](https://groas.com/post/we-counted-every-ai-bot-hit-on-our-site)

  [Written by David](https://groas.com/post/we-counted-every-ai-bot-hit-on-our-site)
* [![Clay shop owner bails a flood with a bucket while a suited consultant on a dry stool just measures the water, ignoring the burst pipe.](https://groas.com/media/blog/55ee3ad30113a19ebdfd91255ca7e773532305970af7915321767fa5fefb8dca.png)](https://groas.com/post/should-a-small-business-track-ai-visibil)
  ## [Track AI Visibility In-House. Should You Pay Someone to Fix It?](https://groas.com/post/should-a-small-business-track-ai-visibil)
  [October 7, 2026 • 9 min read](https://groas.com/post/should-a-small-business-track-ai-visibil)

  [Written by David](https://groas.com/post/should-a-small-business-track-ai-visibil)

[1](https://groas.com/author/david)[2](https://groas.com/author/david/page/2)…[10](https://groas.com/author/david/page/10)[Next](https://groas.com/author/david/page/2)

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```json
{"@id":"https://graph.groas.com/entity/david-alexander-perelman","url":"https://groas.com/author/david","name":"David Alexander Perelman","@type":"Person","@context":"https://schema.org","jobTitle":"Founder & CEO","worksFor":"groas","knowsAbout":["private equity","ecommerce","Google Ads","AI search visibility"]}
```