--- title: "Alexander Perelman, Head Of Product @ groas: groas Blog (page 9)" description: "Ex Goldman Sachs and Ex Stanford Computer Science Page 9 of 62." url: "https://groas.com/author/alexander-perelman/page/9" image: "https://groas.com/og/groas.jpg" --- # Alexander Perelman ![Alexander Perelman](https://groas.com/media/blog/4f17cac3a81acc224cc1b2cfab8f94bbc295a3089d13e8421125771ef8d4064f.jpg) Head Of Product @ groas Ex Goldman Sachs and Ex Stanford Computer Science [LinkedIn](https://www.linkedin.com/in/alexander-433793253/) - [All Blogs](https://groas.com/blog) - [Google Ads Best Practices](https://groas.com/category/google-ads-best-practices) - [AI For Google Ads](https://groas.com/category/ai-for-google-ads) - [Google Ads News](https://groas.com/category/google-ads-news) * [![Cover image for: One Person, $20k a Month, No Agency: A 30-Day Google Ads Handoff Plan](https://groas.com/media/blog/f0a5d98a89ed9e01b915b82de805262348010a30083ab47811e27ad0a1d0c1ae.png)](https://groas.com/post/one-person-20k-a-month-and-no-agency-the) ## [One Person, $20k a Month, No Agency: A 30-Day Google Ads Handoff Plan](https://groas.com/post/one-person-20k-a-month-and-no-agency-the) [September 30, 2026 • 10 min read](https://groas.com/post/one-person-20k-a-month-and-no-agency-the) [Written by Alexander Perelman](https://groas.com/post/one-person-20k-a-month-and-no-agency-the) * [![Cover image for: AI Overview Tools Keep Selling Monitoring as Optimization](https://groas.com/media/blog/e03084bc18a136416bbd3bc7c09e2b942ba4e1ab5c5f75bce37d986555f0bbd1.png)](https://groas.com/post/stop-telling-me-to-optimize-for-ai-overv) ## [AI Overview Tools Keep Selling Monitoring as Optimization](https://groas.com/post/stop-telling-me-to-optimize-for-ai-overv) [September 30, 2026 • 9 min read](https://groas.com/post/stop-telling-me-to-optimize-for-ai-overv) [Written by Alexander Perelman](https://groas.com/post/stop-telling-me-to-optimize-for-ai-overv) * [![Cover image for: The AI Citation Pre-Flight Checklist: 11 Checks Before You Expect a Quote](https://groas.com/media/blog/178560b7b4913b4fcb0b40f841e3a23e09cc5a90bc33f8d624946b98a0b74c0f.png)](https://groas.com/post/the-ai-overview-citation-checklist-11-th) ## [The AI Citation Pre-Flight Checklist: 11 Checks Before You Expect a Quote](https://groas.com/post/the-ai-overview-citation-checklist-11-th) [September 30, 2026 • 9 min read](https://groas.com/post/the-ai-overview-citation-checklist-11-th) [Written by Alexander Perelman](https://groas.com/post/the-ai-overview-citation-checklist-11-th) * [![Cover image for: The 15% Agency Pitch Deck, Annotated](https://groas.com/media/blog/50521189404a7872bedd8e45d9097c4043ebd1de2ec4eccc1b8c818bf2450604.png)](https://groas.com/post/the-percentage-of-spend-agency-pitch-ann) ## [The 15% Agency Pitch Deck, Annotated](https://groas.com/post/the-percentage-of-spend-agency-pitch-ann) [September 30, 2026 • 9 min read](https://groas.com/post/the-percentage-of-spend-agency-pitch-ann) [Written by Alexander Perelman](https://groas.com/post/the-percentage-of-spend-agency-pitch-ann) * [![Cover image for: Optmyzr vs Adzooma: Which One Actually Automates Google Ads?](https://groas.com/media/blog/30d75d5bab3ed0d2d1d9ca24277f881bf5fb6b06694d1b71e58a8b9e2b0ca2d0.png)](https://groas.com/post/optmyzr-vs-adzooma-for-end-to-end-google-2) ## [Optmyzr vs Adzooma: Which One Actually Automates Google Ads?](https://groas.com/post/optmyzr-vs-adzooma-for-end-to-end-google-2) [September 30, 2026 • 9 min read](https://groas.com/post/optmyzr-vs-adzooma-for-end-to-end-google-2) [Written by Alexander Perelman](https://groas.com/post/optmyzr-vs-adzooma-for-end-to-end-google-2) * [![Cover image for: Six AI Google Ads Pricing Pages, One 10-Client Book: Where the Fees Multiply](https://groas.com/media/blog/ffcb0357baed07d408e7ef90813ce4e300d6963dfb43da768440186b03adc572.png)](https://groas.com/post/we-priced-6-ai-google-ads-vendors-on-a-1) ## [Six AI Google Ads Pricing Pages, One 10-Client Book: Where the Fees Multiply](https://groas.com/post/we-priced-6-ai-google-ads-vendors-on-a-1) [September 30, 2026 • 10 min read](https://groas.com/post/we-priced-6-ai-google-ads-vendors-on-a-1) [Written by Alexander Perelman](https://groas.com/post/we-priced-6-ai-google-ads-vendors-on-a-1) * [![Cover image for: Ryze AI vs groas: Which One Actually Takes Google Ads Off Your Hands?](https://groas.com/media/blog/09072e7f0f693d9ab3ca16642a36613b2faf00ea01af8ba18dfbbb798a5fdd3b.png)](https://groas.com/post/ryze-ai-vs-groas-which-autonomous-google) ## [Ryze AI vs groas: Which One Actually Takes Google Ads Off Your Hands?](https://groas.com/post/ryze-ai-vs-groas-which-autonomous-google) [September 30, 2026 • 9 min read](https://groas.com/post/ryze-ai-vs-groas-which-autonomous-google) [Written by Alexander Perelman](https://groas.com/post/ryze-ai-vs-groas-which-autonomous-google) * [![Cover image for: Get Your Page Cited by AI Search: A Five-Step Rebuild](https://groas.com/media/blog/185a188355c98657ac70e9cf39a81cfa990f0212ca3935f3ed5e4c719c0a3804.png)](https://groas.com/post/get-your-business-cited-in-chatgpt-and-p) ## [Get Your Page Cited by AI Search: A Five-Step Rebuild](https://groas.com/post/get-your-business-cited-in-chatgpt-and-p) [September 30, 2026 • 10 min read](https://groas.com/post/get-your-business-cited-in-chatgpt-and-p) [Written by Alexander Perelman](https://groas.com/post/get-your-business-cited-in-chatgpt-and-p) * [![Cover image for: The Best AI Google Ads Tool for Agencies? Start With Time and Pricing](https://groas.com/media/blog/d17a06b07a5ba94874fe48833da9903af97a96745f98ef9642d5f9301c2792e7.png)](https://groas.com/post/ai-google-ads-tools-for-agencies-managin-2) ## [The Best AI Google Ads Tool for Agencies? Start With Time and Pricing](https://groas.com/post/ai-google-ads-tools-for-agencies-managin-2) [September 30, 2026 • 9 min read](https://groas.com/post/ai-google-ads-tools-for-agencies-managin-2) [Written by Alexander Perelman](https://groas.com/post/ai-google-ads-tools-for-agencies-managin-2) * [![Cover image for: Best AI Google Ads Tools for Agencies, Ranked by How Much Work They Remove](https://groas.com/media/blog/77d14531d0fcdfff778fa30194f5caf9b90a5f19a961d5fc2a6b3192dcb4d4d8.png)](https://groas.com/post/ai-google-ads-tools-for-agencies-managin) ## [Best AI Google Ads Tools for Agencies, Ranked by How Much Work They Remove](https://groas.com/post/ai-google-ads-tools-for-agencies-managin) [September 30, 2026 • 10 min read](https://groas.com/post/ai-google-ads-tools-for-agencies-managin) [Written by Alexander Perelman](https://groas.com/post/ai-google-ads-tools-for-agencies-managin) * [![Cover image for: Fifteen Google Ads Accounts, Zero New Hires: A 30-Day Migration Plan](https://groas.com/media/blog/20a73052d7834c7c99ec26c3b5d3cc0d59e69cc51ab03e09ee5e9d3ccd90e708.png)](https://groas.com/post/one-agency-fifteen-client-accounts-zero) ## [Fifteen Google Ads Accounts, Zero New Hires: A 30-Day Migration Plan](https://groas.com/post/one-agency-fifteen-client-accounts-zero) [September 30, 2026 • 11 min read](https://groas.com/post/one-agency-fifteen-client-accounts-zero) [Written by Alexander Perelman](https://groas.com/post/one-agency-fifteen-client-accounts-zero) * [![Cover image for: Stop Asking When Google Ads Will Finish Learning. 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Stop Resetting the Conditions.](https://groas.com/post/stop-asking-how-long-the-learning-phase) [September 29, 2026 • 9 min read](https://groas.com/post/stop-asking-how-long-the-learning-phase) [Written by Alexander Perelman](https://groas.com/post/stop-asking-how-long-the-learning-phase) * [![Cover image for: ROAS vs. CPA: The Margin Mistakes Beginners Make in Google Ads](https://groas.com/media/blog/65d39eff31774c11d0b1abd21a8b14a6fe9256f8ad8cb05e1166f619c1592131.png)](https://groas.com/post/what-i-got-wrong-about-roas-and-cpa-when) ## [ROAS vs. CPA: The Margin Mistakes Beginners Make in Google Ads](https://groas.com/post/what-i-got-wrong-about-roas-and-cpa-when) [September 29, 2026 • 9 min read](https://groas.com/post/what-i-got-wrong-about-roas-and-cpa-when) [Written by Alexander Perelman](https://groas.com/post/what-i-got-wrong-about-roas-and-cpa-when) * [![Cover image for: Target CPA vs. Target ROAS: Which Goal Protects Profit?](https://groas.com/media/blog/72a53d771c36815e0047d859851cee4d87f2670a223c414b0d150d0ab868c97b.png)](https://groas.com/post/roas-or-cpa-the-bid-goal-argument-argued) ## [Target CPA vs. Target ROAS: Which Goal Protects Profit?](https://groas.com/post/roas-or-cpa-the-bid-goal-argument-argued) [September 29, 2026 • 10 min read](https://groas.com/post/roas-or-cpa-the-bid-goal-argument-argued) [Written by Alexander Perelman](https://groas.com/post/roas-or-cpa-the-bid-goal-argument-argued) * [![Cover image for: Discovery to AI Max: The Google Ads Timeline That Retired Your Old Playbook](https://groas.com/media/blog/d11d8989b8b2ae98bebb3c178e22c673ab4d48bd3c5001db3b708cf568e9d6bb.png)](https://groas.com/post/how-google-s-bid-strategies-got-renamed) ## [Discovery to AI Max: The Google Ads Timeline That Retired Your Old Playbook](https://groas.com/post/how-google-s-bid-strategies-got-renamed) [September 29, 2026 • 11 min read](https://groas.com/post/how-google-s-bid-strategies-got-renamed) [Written by Alexander Perelman](https://groas.com/post/how-google-s-bid-strategies-got-renamed) * [![Cover image for: Your Agency’s Percentage-of-Spend Fee Is a Tax on Growth](https://groas.com/media/blog/a2356173c4b1875aad05e8f77fa911f05fd1454b4e8fe3a4b358839c2a68ebf0.png)](https://groas.com/post/your-agency-bills-a-percentage-of-spend) ## [Your Agency’s Percentage-of-Spend Fee Is a Tax on Growth](https://groas.com/post/your-agency-bills-a-percentage-of-spend) [September 29, 2026 • 10 min read](https://groas.com/post/your-agency-bills-a-percentage-of-spend) [Written by Alexander Perelman](https://groas.com/post/your-agency-bills-a-percentage-of-spend) * [![Cover image for: Google Ads Bidding Glossary: What ROAS, CPA, tCPA, and tROAS Mean in the Auction](https://groas.com/media/blog/c29b0074b482a0925b860a8d3d961d59bfdb401e7dcd82176439e26b79841247.png)](https://groas.com/post/the-google-ads-metrics-glossary-what-roa) ## [Google Ads Bidding Glossary: What ROAS, CPA, tCPA, and tROAS Mean in the Auction](https://groas.com/post/the-google-ads-metrics-glossary-what-roa) [September 29, 2026 • 9 min read](https://groas.com/post/the-google-ads-metrics-glossary-what-roa) [Written by Alexander Perelman](https://groas.com/post/the-google-ads-metrics-glossary-what-roa) * [![Cover image for: Same CPA Target, Different Results: Start With the Google Ads Auction](https://groas.com/media/blog/6b48cff05748ef813a6cddaeb8d6def98f07bb70b86089b85870493e275fe132.png)](https://groas.com/post/why-two-advertisers-can-bid-the-same-and) ## [Same CPA Target, Different Results: Start With the Google Ads Auction](https://groas.com/post/why-two-advertisers-can-bid-the-same-and) [September 29, 2026 • 10 min read](https://groas.com/post/why-two-advertisers-can-bid-the-same-and) [Written by Alexander Perelman](https://groas.com/post/why-two-advertisers-can-bid-the-same-and) * [![Cover image for: Five Google Ads Pricing Myths and the Costs They Hide](https://groas.com/media/blog/c8a7c5986a51e930dba0fb107ff2486c92414456519727237fda0d9a2d7ed325.png)](https://groas.com/post/five-things-you-believe-about-google-ads) ## [Five Google Ads Pricing Myths and the Costs They Hide](https://groas.com/post/five-things-you-believe-about-google-ads) [September 29, 2026 • 10 min read](https://groas.com/post/five-things-you-believe-about-google-ads) [Written by Alexander Perelman](https://groas.com/post/five-things-you-believe-about-google-ads) * [![Cover image for: ROAS or CPA? 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