--- title: "Alexander Perelman, Head Of Product @ groas: groas Blog (page 36)" description: "Ex Goldman Sachs and Ex Stanford Computer Science Page 36 of 62." url: "https://groas.com/author/alexander-perelman/page/36" image: "https://groas.com/og/groas.jpg" --- # Alexander Perelman ![Alexander Perelman](https://groas.com/media/blog/4f17cac3a81acc224cc1b2cfab8f94bbc295a3089d13e8421125771ef8d4064f.jpg) Head Of Product @ groas Ex Goldman Sachs and Ex Stanford Computer Science [LinkedIn](https://www.linkedin.com/in/alexander-433793253/) - [All Blogs](https://groas.com/blog) - [Google Ads Best Practices](https://groas.com/category/google-ads-best-practices) - [AI For Google Ads](https://groas.com/category/ai-for-google-ads) - [Google Ads News](https://groas.com/category/google-ads-news) * [![3D editorial illustration of glowing cool teal data ribbons flowing through layered translucent planes on a deep slate background with soft directional lighting](https://groas.com/media/blog/7ff5b023816251ccb0983d7a52941f8af57162e240b5aae4a603bc7553d9c568.jpg)](https://groas.com/post/how-to-set-up-enhanced-conversions-google-ads-ga4-setup-guide) ## [How To Set Up Enhanced Conversions In Google Ads With GA4: A Complete 2026 Setup Guide](https://groas.com/post/how-to-set-up-enhanced-conversions-google-ads-ga4-setup-guide) [May 29, 2026 • 13 min read](https://groas.com/post/how-to-set-up-enhanced-conversions-google-ads-ga4-setup-guide) [Written by Alexander Perelman](https://groas.com/post/how-to-set-up-enhanced-conversions-google-ads-ga4-setup-guide) * [![Abstract 3D illustration of stacked translucent planes in varying heights against a dark slate background, lit by a single cool teal light source](https://groas.com/media/blog/d10ec5cb0b9034ce197200211bc1637f732b49a724c0ba88759b3dd15bf7738f.jpg)](https://groas.com/post/google-ads-roas-benchmarks-by-industry) ## [8 Google Ads ROAS Benchmarks By Industry: What Strong Performance Looks Like](https://groas.com/post/google-ads-roas-benchmarks-by-industry) [May 29, 2026 • 13 min read](https://groas.com/post/google-ads-roas-benchmarks-by-industry) [Written by Alexander Perelman](https://groas.com/post/google-ads-roas-benchmarks-by-industry) * [![Abstract 3D illustration of glowing muted gold data ribbons flowing through layered translucent planes on a deep slate background](https://groas.com/media/blog/5f2fe5dbbec0903fd97e448bd8a73fe1d10c0cd0139009fcb2b9faac92242d49.jpg)](https://groas.com/post/ga4-enhanced-conversions-google-ads-setup-implementation-guide) ## [How To Set Up GA4 Enhanced Conversions For Google Ads: A Step-By-Step Implementation Guide](https://groas.com/post/ga4-enhanced-conversions-google-ads-setup-implementation-guide) [May 29, 2026 • 11 min read](https://groas.com/post/ga4-enhanced-conversions-google-ads-setup-implementation-guide) [Written by Alexander Perelman](https://groas.com/post/ga4-enhanced-conversions-google-ads-setup-implementation-guide) * [![Two suspended geometric prisms facing each other, one electric blue, one gray, on a deep slate background with soft directional lighting and frosted glass surfaces.](https://groas.com/media/blog/f1117cd05643c5f7fd5a766292ca7edf93e003d68456143c00cc0ad1659e732a.jpg)](https://groas.com/post/ai-native-google-ads-management-vs-traditional-agency-2026) ## [AI-Native Google Ads Management Vs Traditional Agency: Which Wins In 2026](https://groas.com/post/ai-native-google-ads-management-vs-traditional-agency-2026) [May 29, 2026 • 13 min read](https://groas.com/post/ai-native-google-ads-management-vs-traditional-agency-2026) [Written by Alexander Perelman](https://groas.com/post/ai-native-google-ads-management-vs-traditional-agency-2026) * [![Abstract 3D illustration of flowing data ribbons and glowing particle trails in electric blue against a deep slate background, representing ecommerce ROAS optimization levers.](https://groas.com/media/blog/d7a01d491aeff0a38c1a1637b2c2d0de6cf4763b19d8c9c4fc8615afa508d960.jpg)](https://groas.com/post/increase-google-ads-roas-ecommerce-8-levers-2026) ## [8 Google Ads ROAS Levers For Ecommerce Brands In 2026](https://groas.com/post/increase-google-ads-roas-ecommerce-8-levers-2026) [May 29, 2026 • 13 min read](https://groas.com/post/increase-google-ads-roas-ecommerce-8-levers-2026) [Written by Alexander Perelman](https://groas.com/post/increase-google-ads-roas-ecommerce-8-levers-2026) * [![Abstract 3D illustration of flowing data ribbons in electric blue tracing layered pipeline stages on a deep slate background with soft directional lighting](https://groas.com/media/blog/d7ed5b71a6fa6d6b7fc7e3a5637eaab52da03012b89d72a48e0373743f9dd3cb.jpg)](https://groas.com/post/google-ads-for-saas-campaign-structure-bidding-strategy-pipeline-attribution-2026) ## [Google Ads For SaaS In 2026: Campaign Structure, Bidding Strategy, And Pipeline Attribution](https://groas.com/post/google-ads-for-saas-campaign-structure-bidding-strategy-pipeline-attribution-2026) [May 29, 2026 • 13 min read](https://groas.com/post/google-ads-for-saas-campaign-structure-bidding-strategy-pipeline-attribution-2026) [Written by Alexander Perelman](https://groas.com/post/google-ads-for-saas-campaign-structure-bidding-strategy-pipeline-attribution-2026) * [![3D editorial illustration of glowing electric blue data ribbons flowing through layered translucent planes against a deep slate background, soft directional lighting](https://groas.com/media/blog/55affbf1bb8659ad93668fb9c78f097e53b4b606f4c9456bb378cf0242ba236c.jpg)](https://groas.com/post/google-ads-for-saas-companies-strategy-guide-2026) ## [Google Ads For SaaS Companies In 2026: The Complete Strategy Guide](https://groas.com/post/google-ads-for-saas-companies-strategy-guide-2026) [May 29, 2026 • 13 min read](https://groas.com/post/google-ads-for-saas-companies-strategy-guide-2026) [Written by Alexander Perelman](https://groas.com/post/google-ads-for-saas-companies-strategy-guide-2026) * [![Editorial illustration of glowing teal data ribbons curving through a dark slate space, forming concentric rings that taper toward a centered focal point.](https://groas.com/media/blog/6828a276237eeb22cc0cc9f2cfdb71e4b20f8f64b1cdfb588cd3328219159c9d.jpg)](https://groas.com/post/google-ads-for-local-service-businesses-campaign-structure-bidding-lead-generation-2026) ## [Google Ads For Local Service Businesses In 2026: Campaign Structure, Bidding, And Lead Generation](https://groas.com/post/google-ads-for-local-service-businesses-campaign-structure-bidding-lead-generation-2026) [May 29, 2026 • 14 min read](https://groas.com/post/google-ads-for-local-service-businesses-campaign-structure-bidding-lead-generation-2026) [Written by Alexander Perelman](https://groas.com/post/google-ads-for-local-service-businesses-campaign-structure-bidding-lead-generation-2026) * [![Abstract 3D editorial illustration of glowing muted gold data ribbons flowing through layered translucent planes on a deep slate background, lit by a single soft directional light source.](https://groas.com/media/blog/9123e184fc247169a4586673f38745ea71f346ef2781b7c78d345c9d53b53d84.jpg)](https://groas.com/post/how-to-calculate-target-roas-google-ads-step-by-step-framework) ## [How To Calculate Your Target ROAS In Google Ads: A Step-By-Step Framework](https://groas.com/post/how-to-calculate-target-roas-google-ads-step-by-step-framework) [May 29, 2026 • 12 min read](https://groas.com/post/how-to-calculate-target-roas-google-ads-step-by-step-framework) [Written by Alexander Perelman](https://groas.com/post/how-to-calculate-target-roas-google-ads-step-by-step-framework) * [![Two suspended geometric prisms side by side, one larger, one smaller, lit in electric blue against a deep slate background, casting soft shadows on a smooth surface.](https://groas.com/media/blog/79bc572f89723e1a6a6a1fd975a5741ec2b8106e2a758b8b716e0aafffe3e8c0.jpg)](https://groas.com/post/in-house-google-ads-manager-vs-managed-service-cost-comparison-2026) ## [In-House Google Ads Manager Vs Managed Service: Which Costs Less In 2026](https://groas.com/post/in-house-google-ads-manager-vs-managed-service-cost-comparison-2026) [May 29, 2026 • 11 min read](https://groas.com/post/in-house-google-ads-manager-vs-managed-service-cost-comparison-2026) [Written by Alexander Perelman](https://groas.com/post/in-house-google-ads-manager-vs-managed-service-cost-comparison-2026) * [![Editorial illustration of concentric orbital rings in cool teal hovering over a deep slate surface, soft volumetric haze, single directional light source, clean negative space](https://groas.com/media/blog/247edb2a77ad768bebe1b0397ec7527868f7f5b079318a7ffaa6d98c08f7cb5e.jpg)](https://groas.com/post/today-in-google-ads-may-29-2026) ## [Today In Google Ads: May 29, 2026](https://groas.com/post/today-in-google-ads-may-29-2026) [May 29, 2026 • 5 min read](https://groas.com/post/today-in-google-ads-may-29-2026) [Written by Alexander Perelman](https://groas.com/post/today-in-google-ads-may-29-2026) * [![Abstract 3D illustration of flowing electric-blue data ribbons weaving through layered translucent planes on a deep slate background](https://groas.com/media/blog/743444f8de0ed3c864eaa35eeaf1ed43953dc35430be27edd100b4bfcc82863b.jpg)](https://groas.com/post/performance-max-campaign-strategy-2026-execution-guide) ## [Performance Max Campaign Strategy: A Complete 2026 Execution Guide By Management Model](https://groas.com/post/performance-max-campaign-strategy-2026-execution-guide) [May 29, 2026 • 12 min read](https://groas.com/post/performance-max-campaign-strategy-2026-execution-guide) [Written by Alexander Perelman](https://groas.com/post/performance-max-campaign-strategy-2026-execution-guide) * [![Editorial illustration of glowing muted gold data ribbons flowing through layered translucent planes on a deep slate background, with soft directional lighting](https://groas.com/media/blog/9d7846d2291d87a1d55e43c26701c6f3da11d4419f55326ac1ac65bdbc156d59.jpg)](https://groas.com/post/google-ads-shopping-feed-optimization-merchant-center-guide) ## [How To Optimize Your Google Shopping Feed For Better Campaign Performance](https://groas.com/post/google-ads-shopping-feed-optimization-merchant-center-guide) [May 29, 2026 • 12 min read](https://groas.com/post/google-ads-shopping-feed-optimization-merchant-center-guide) [Written by Alexander Perelman](https://groas.com/post/google-ads-shopping-feed-optimization-merchant-center-guide) * [![Abstract 3D illustration of layered translucent planes stacked and offset in cool teal against a deep slate background, lit from a single left-side source.](https://groas.com/media/blog/f8cdd24ce52ae0a530c28ba98718ed26e529f96f8bad5bacd5910d7adab16e0c.jpg)](https://groas.com/post/google-ads-agency-plays-stop-losing-clients-to-in-house-teams) ## [8 Google Ads Agency Plays To Stop Losing Clients To In-House Teams](https://groas.com/post/google-ads-agency-plays-stop-losing-clients-to-in-house-teams) [May 29, 2026 • 11 min read](https://groas.com/post/google-ads-agency-plays-stop-losing-clients-to-in-house-teams) [Written by Alexander Perelman](https://groas.com/post/google-ads-agency-plays-stop-losing-clients-to-in-house-teams) * [![Three layered translucent planes floating against a deep slate background, lit by a single cool teal light source with soft volumetric depth](https://groas.com/media/blog/b3f5221ec75ed2189b82702777bfc70eebec4a36224b747b546401127281e595.jpg)](https://groas.com/post/performance-max-google-ads-strategy-guide-diy-dwy-dfy) ## [Performance Max Strategy Guide: DIY, Done-With-You, And Done-For-You Approaches](https://groas.com/post/performance-max-google-ads-strategy-guide-diy-dwy-dfy) [May 29, 2026 • 12 min read](https://groas.com/post/performance-max-google-ads-strategy-guide-diy-dwy-dfy) [Written by Alexander Perelman](https://groas.com/post/performance-max-google-ads-strategy-guide-diy-dwy-dfy) * [![Abstract 3D editorial illustration: a glowing electric-blue geometric prism suspended above a dark slate surface, surrounded by faint concentric rings, soft directional light.](https://groas.com/media/blog/5804f0d3bc7194ed3a8fc73c9d5b2c6bba0a6a2a0ae6d3caa7d5fe8b7c36d187.jpg)](https://groas.com/post/smart-bidding-limitations-human-layer-google-ads) ## [Why Smart Bidding Alone Fails: The Human Layer Google Ads Will Not Admit](https://groas.com/post/smart-bidding-limitations-human-layer-google-ads) [May 29, 2026 • 10 min read](https://groas.com/post/smart-bidding-limitations-human-layer-google-ads) [Written by Alexander Perelman](https://groas.com/post/smart-bidding-limitations-human-layer-google-ads) * [![A small glowing sphere trapped beneath stacked translucent planes, lit by a single cool teal light source against a deep slate background.](https://groas.com/media/blog/5a0d7b4568cdb41c02b3259cd542bfe90a7ad4a36fb5ebaf3ecfa0f7dfef20ae.jpg)](https://groas.com/post/google-ads-freelancer-cant-scale-7-signs-upgrade-managed-service) ## [7 Signs Your Google Ads Freelancer Can't Scale With Your Business](https://groas.com/post/google-ads-freelancer-cant-scale-7-signs-upgrade-managed-service) [May 29, 2026 • 11 min read](https://groas.com/post/google-ads-freelancer-cant-scale-7-signs-upgrade-managed-service) [Written by Alexander Perelman](https://groas.com/post/google-ads-freelancer-cant-scale-7-signs-upgrade-managed-service) * [![Abstract 3D editorial illustration of a layered architectural form rising from a topographic landscape in muted gold tones against a deep slate background](https://groas.com/media/blog/22c34013fa8b4d96f68fb4a3df6f4ccfa05636625aee59a4c00c3d7ab3049933.jpg)](https://groas.com/post/agency-scaled-google-ads-without-hiring-groas-diy-engine-case-study-2bc73) ## [How A Google Ads Agency Scaled Without Hiring Account Managers](https://groas.com/post/agency-scaled-google-ads-without-hiring-groas-diy-engine-case-study-2bc73) [May 29, 2026 • 11 min read](https://groas.com/post/agency-scaled-google-ads-without-hiring-groas-diy-engine-case-study-2bc73) [Written by Alexander Perelman](https://groas.com/post/agency-scaled-google-ads-without-hiring-groas-diy-engine-case-study-2bc73) * [![Editorial illustration of glowing muted gold data ribbons flowing through a layered geometric structure against a deep slate background with soft directional light.](https://groas.com/media/blog/860e9b5c5471ea65ef00221009dfdbfa701213b4e2a0cc2db22e695e45347c02.jpg)](https://groas.com/post/how-to-run-performance-max-campaigns-setup-guide-pmax-best-practices-2026) ## [How To Run Performance Max Campaigns That Actually Convert: A 7-Step Execution Guide For Every Account Type](https://groas.com/post/how-to-run-performance-max-campaigns-setup-guide-pmax-best-practices-2026) [May 29, 2026 • 12 min read](https://groas.com/post/how-to-run-performance-max-campaigns-setup-guide-pmax-best-practices-2026) [Written by Alexander Perelman](https://groas.com/post/how-to-run-performance-max-campaigns-setup-guide-pmax-best-practices-2026) * [![Abstract 3D illustration of a topographic gridded surface with a glowing electric blue peak plateauing mid-rise, on a deep slate background with soft directional 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Management](https://groas.com/post/when-founder-should-stop-running-google-ads-hire-fully-managed) [May 29, 2026 • 11 min read](https://groas.com/post/when-founder-should-stop-running-google-ads-hire-fully-managed) [Written by Alexander Perelman](https://groas.com/post/when-founder-should-stop-running-google-ads-hire-fully-managed) * [![Abstract 3D editorial illustration of layered translucent planes unfolding in sequence against a deep slate background, lit with a soft muted gold accent light from one side.](https://groas.com/media/blog/ad5c80607a032435d41aee8b537d1fccb91bff3e7768b44a954751f91221daf8.jpg)](https://groas.com/post/google-ads-onboarding-process-first-30-days-management) ## [Google Ads Onboarding Process: What Happens In Your First 30 Days](https://groas.com/post/google-ads-onboarding-process-first-30-days-management) [May 29, 2026 • 11 min read](https://groas.com/post/google-ads-onboarding-process-first-30-days-management) [Written by Alexander 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