--- title: "Alexander Perelman, Head Of Product @ groas: groas Blog (page 34)" description: "Ex Goldman Sachs and Ex Stanford Computer Science Page 34 of 62." url: "https://groas.com/author/alexander-perelman/page/34" image: "https://groas.com/og/groas.jpg" --- # Alexander Perelman ![Alexander Perelman](https://groas.com/media/blog/4f17cac3a81acc224cc1b2cfab8f94bbc295a3089d13e8421125771ef8d4064f.jpg) Head Of Product @ groas Ex Goldman Sachs and Ex Stanford Computer Science [LinkedIn](https://www.linkedin.com/in/alexander-433793253/) - [All Blogs](https://groas.com/blog) - [Google Ads Best Practices](https://groas.com/category/google-ads-best-practices) - [AI For Google Ads](https://groas.com/category/ai-for-google-ads) - [Google Ads News](https://groas.com/category/google-ads-news) * [![Layered translucent architectural planes rising from a topographic surface, lit with warm amber light against a deep slate background, abstract 3D editorial illustration](https://groas.com/media/blog/31b79f4c65e1b279eb0b324f8407a798d1892bcfd8fc3ab28ab4332a24f15ade.jpg)](https://groas.com/post/b2b-saas-cut-cpl-done-with-you-google-ads-case-study) ## [How A B2B SaaS Company Cut CPL While Keeping Strategic Control With Done-With-You Google Ads](https://groas.com/post/b2b-saas-cut-cpl-done-with-you-google-ads-case-study) [May 31, 2026 • 9 min read](https://groas.com/post/b2b-saas-cut-cpl-done-with-you-google-ads-case-study) [Written by Alexander Perelman](https://groas.com/post/b2b-saas-cut-cpl-done-with-you-google-ads-case-study) * [![Suspended geometric prisms in cool teal against deep slate, some glowing brightly and some dim, arranged in a balanced cluster with soft directional light.](https://groas.com/media/blog/850dc15a907b28e89521ae25164c3f1ea95ba1b3205444f3463f3223ea148cda.jpg)](https://groas.com/post/google-ads-vanity-metrics-destroying-account-performance) ## [7 Google Ads Vanity Metrics Destroying Your Account Performance](https://groas.com/post/google-ads-vanity-metrics-destroying-account-performance) [May 31, 2026 • 12 min read](https://groas.com/post/google-ads-vanity-metrics-destroying-account-performance) [Written by Alexander Perelman](https://groas.com/post/google-ads-vanity-metrics-destroying-account-performance) * [![Abstract layered topographic landscape in cool teal rising from a deep slate background, with soft directional lighting and smooth polymer surface treatment.](https://groas.com/media/blog/da8bdc878260eafb7f2f352db608b354610eb93764bad5191c2ceb934ac6fed3.jpg)](https://groas.com/post/b2b-saas-google-ads-pipeline-attribution-case-study) ## [How A B2B SaaS Team Rebuilt Their Google Ads Attribution Around Pipeline And Finally Saw Revenue From Paid Search](https://groas.com/post/b2b-saas-google-ads-pipeline-attribution-case-study) [May 31, 2026 • 10 min read](https://groas.com/post/b2b-saas-google-ads-pipeline-attribution-case-study) [Written by Alexander Perelman](https://groas.com/post/b2b-saas-google-ads-pipeline-attribution-case-study) * [![3D editorial illustration of flowing data ribbons and particle trails in muted gold against a deep slate background, representing a structured Google Ads audit framework](https://groas.com/media/blog/859694260ea6310aadb5bd0a3225e99cd0bf3d6b05e818381c349cc6cba63f88.jpg)](https://groas.com/post/how-to-audit-google-ads-account-b2b-lead-generation) ## [How To Audit A Google Ads Account For B2B Lead Generation: A Step-By-Step Diagnostic Framework](https://groas.com/post/how-to-audit-google-ads-account-b2b-lead-generation) [May 31, 2026 • 10 min read](https://groas.com/post/how-to-audit-google-ads-account-b2b-lead-generation) [Written by Alexander Perelman](https://groas.com/post/how-to-audit-google-ads-account-b2b-lead-generation) * [![3D editorial illustration of layered translucent architectural planes rising from a topographic grid landscape, lit in warm amber tones against a deep slate background](https://groas.com/media/blog/f7e03ca991e8639ca3c6faeb2aee7dcbfc78a3d2c0fbd99485d18ea4a0ba8873.jpg)](https://groas.com/post/b2b-saas-google-ads-pipeline-case-study-offline-conversion-import) ## [How A B2B SaaS Company Fixed Its Google Ads Pipeline Problem By Changing What It Was Optimizing For](https://groas.com/post/b2b-saas-google-ads-pipeline-case-study-offline-conversion-import) [May 31, 2026 • 11 min read](https://groas.com/post/b2b-saas-google-ads-pipeline-case-study-offline-conversion-import) [Written by Alexander Perelman](https://groas.com/post/b2b-saas-google-ads-pipeline-case-study-offline-conversion-import) * [![Abstract editorial illustration of suspended translucent planes fragmenting and drifting apart, lit by cool electric blue against a deep slate background.](https://groas.com/media/blog/80362d7173fea61e7a3be6004d5d82b888a0aee8ada6d31582e3a00b98558546.jpg)](https://groas.com/post/keyword-research-tools-slowing-down-google-ads-2026) ## [Why Keyword Research Tools Are Slowing Down Your Google Ads In 2026](https://groas.com/post/keyword-research-tools-slowing-down-google-ads-2026) [May 31, 2026 • 11 min read](https://groas.com/post/keyword-research-tools-slowing-down-google-ads-2026) [Written by Alexander Perelman](https://groas.com/post/keyword-research-tools-slowing-down-google-ads-2026) * [![Editorial illustration of a gridded topographic landscape with branching geometric nodes in cool teal, glowing against a deep slate background with soft directional light.](https://groas.com/media/blog/3bbc849d3ef040411051e23599685d0d243e7c32efe953d214a9fccce5d36b5e.jpg)](https://groas.com/post/multi-location-google-ads-strategy-franchise-campaign-structure) ## [7 Multi-Location Google Ads Strategies That Scale Across Franchises](https://groas.com/post/multi-location-google-ads-strategy-franchise-campaign-structure) [May 31, 2026 • 10 min read](https://groas.com/post/multi-location-google-ads-strategy-franchise-campaign-structure) [Written by Alexander Perelman](https://groas.com/post/multi-location-google-ads-strategy-franchise-campaign-structure) * [![Layered translucent architectural planes in cool teal rising from a dark slate surface, lit by a single soft directional light source with subtle volumetric depth](https://groas.com/media/blog/410960bf4b2d6c7680f73d164774089093f2993d1f0abcf611ce4ba467b8930f.jpg)](https://groas.com/post/b2b-saas-google-ads-pipeline-improvement-done-with-you-case-study) ## [How A B2B SaaS Team Improved Pipeline From Google Ads Without Handing Off Control](https://groas.com/post/b2b-saas-google-ads-pipeline-improvement-done-with-you-case-study) [May 31, 2026 • 11 min read](https://groas.com/post/b2b-saas-google-ads-pipeline-improvement-done-with-you-case-study) [Written by Alexander Perelman](https://groas.com/post/b2b-saas-google-ads-pipeline-improvement-done-with-you-case-study) * [![Two suspended geometric prisms in cool teal and soft gray float symmetrically against a deep slate background, lit from a single directional source with frosted glass surfaces.](https://groas.com/media/blog/3d757253ea5202fa8defec1f7e43e8c65b1345a59e1d3ac9d9721b6f8573768f.jpg)](https://groas.com/post/target-cpa-vs-target-roas-google-ads-how-to-choose) ## [How To Choose Between Target CPA And Target ROAS In Google Ads](https://groas.com/post/target-cpa-vs-target-roas-google-ads-how-to-choose) [May 31, 2026 • 12 min read](https://groas.com/post/target-cpa-vs-target-roas-google-ads-how-to-choose) [Written by Alexander Perelman](https://groas.com/post/target-cpa-vs-target-roas-google-ads-how-to-choose) * [![Abstract 3D illustration of layered translucent planes and flowing data ribbons in cool teal against a deep slate background with soft directional lighting](https://groas.com/media/blog/209e7d825fe0be1e16aa4a7a4dcb800b3b190796b63eef8b3672c64585faa16b.jpg)](https://groas.com/post/google-ads-strategies-dentists-patient-bookings) ## [8 Google Ads Strategies For Dentists That Generate More Patient Bookings](https://groas.com/post/google-ads-strategies-dentists-patient-bookings) [May 31, 2026 • 11 min read](https://groas.com/post/google-ads-strategies-dentists-patient-bookings) [Written by Alexander Perelman](https://groas.com/post/google-ads-strategies-dentists-patient-bookings) * [![Layered translucent architectural planes rising from a dark slate surface, lit from above by a single warm amber light source, with soft atmospheric depth.](https://groas.com/media/blog/13f4ba6efd6f28d9dbc90300e5ca134b2629f16f8af256ed4d98cd31ec249f04.jpg)](https://groas.com/post/b2b-saas-google-ads-pipeline-attribution-case-study-conversion-tracking-fix) ## [How A B2B SaaS Team Fixed Google Ads Attribution And Recovered Pipeline Quality](https://groas.com/post/b2b-saas-google-ads-pipeline-attribution-case-study-conversion-tracking-fix) [May 31, 2026 • 10 min read](https://groas.com/post/b2b-saas-google-ads-pipeline-attribution-case-study-conversion-tracking-fix) [Written by Alexander Perelman](https://groas.com/post/b2b-saas-google-ads-pipeline-attribution-case-study-conversion-tracking-fix) * [![Abstract 3D illustration of concentric radial rings branching into separate orbiting nodes, rendered in cool teal against a deep slate background with soft directional lighting.](https://groas.com/media/blog/ff542ead15fc7fd2785c48eae9dc52be72f8dd72fe7a2395a12cc86c0f7bd149.jpg)](https://groas.com/post/multi-location-google-ads-strategy-campaign-structure-scaling-guide) ## [Multi-Location Google Ads Strategy: The Complete Setup And Scaling Guide](https://groas.com/post/multi-location-google-ads-strategy-campaign-structure-scaling-guide) [May 31, 2026 • 12 min read](https://groas.com/post/multi-location-google-ads-strategy-campaign-structure-scaling-guide) [Written by Alexander Perelman](https://groas.com/post/multi-location-google-ads-strategy-campaign-structure-scaling-guide) * [![3D editorial illustration of layered architectural forms rising from a topographic surface, accented in muted gold, against a deep slate background with soft directional light](https://groas.com/media/blog/0df050c3694a543369f7507880c8db6d5eeb1f4af577f9c1f62a05cf171b502f.jpg)](https://groas.com/post/b2b-saas-google-ads-conversion-tracking-fix-doubled-pipeline-case-study) ## [How A B2B SaaS Team Fixed Their Google Ads Conversion Tracking And Doubled Pipeline](https://groas.com/post/b2b-saas-google-ads-conversion-tracking-fix-doubled-pipeline-case-study) [May 31, 2026 • 10 min read](https://groas.com/post/b2b-saas-google-ads-conversion-tracking-fix-doubled-pipeline-case-study) [Written by Alexander Perelman](https://groas.com/post/b2b-saas-google-ads-conversion-tracking-fix-doubled-pipeline-case-study) * [![Abstract layered architectural forms in warm amber tones rise from a dark slate surface, lit by a single soft directional light source with frosted glass material treatment.](https://groas.com/media/blog/eb8a1566ea731b205a99782e214f9220adbe19ff7209ab955eed862fabae4696.jpg)](https://groas.com/post/b2b-saas-google-ads-attribution-fix-cut-cost-per-demo-case-study) ## [How A B2B SaaS Team Fixed Attribution First And Cut Cost Per Demo By 35 Percent](https://groas.com/post/b2b-saas-google-ads-attribution-fix-cut-cost-per-demo-case-study) [May 31, 2026 • 10 min read](https://groas.com/post/b2b-saas-google-ads-attribution-fix-cut-cost-per-demo-case-study) [Written by Alexander Perelman](https://groas.com/post/b2b-saas-google-ads-attribution-fix-cut-cost-per-demo-case-study) * [![Abstract 3D illustration of cracked layered translucent planes with electric blue accent light against deep slate background](https://groas.com/media/blog/9088d10c15f842cf341a5d42130c4deee7590d89a6ae149cb439c8b6f9502450.jpg)](https://groas.com/post/google-ads-agency-client-retention-mistakes-how-to-fix) ## 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[7 Ways To Scale Your Google Ads Agency Without Killing Your Margins](https://groas.com/post/scale-google-ads-agency-without-killing-margins) [May 31, 2026 • 11 min read](https://groas.com/post/scale-google-ads-agency-without-killing-margins) [Written by Alexander Perelman](https://groas.com/post/scale-google-ads-agency-without-killing-margins) * [![Abstract 3D editorial illustration of connected nodes with electric blue light pulses on deep slate background, representing AI-driven conversational ad intelligence.](https://groas.com/media/blog/a322756aa9c5953097a3e26056ba8149e5065c729cd366f547f0106d852a1eae.jpg)](https://groas.com/post/today-in-google-ads-may-31-2026) ## [Today In Google Ads: May 31, 2026 - Google launches Gemini-powered conversational ad formats for A...](https://groas.com/post/today-in-google-ads-may-31-2026) [May 31, 2026 • 6 min read](https://groas.com/post/today-in-google-ads-may-31-2026) [Written by Alexander Perelman](https://groas.com/post/today-in-google-ads-may-31-2026) * [![Two suspended translucent geometric prisms facing each other on a near-black background, one dimly lit and one sharply lit in electric blue, soft directional light](https://groas.com/media/blog/64dad045b3d33922106870cef22e17ac0a4dbe6237ef9800ed128ca4ac3bbc40.jpg)](https://groas.com/post/wordstream-alternative-2026-smart-bidding-performance-max) ## 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