--- title: "Alexander Perelman, Head Of Product @ groas: groas Blog (page 33)" description: "Ex Goldman Sachs and Ex Stanford Computer Science Page 33 of 62." url: "https://groas.com/author/alexander-perelman/page/33" image: "https://groas.com/og/groas.jpg" --- # Alexander Perelman ![Alexander Perelman](https://groas.com/media/blog/4f17cac3a81acc224cc1b2cfab8f94bbc295a3089d13e8421125771ef8d4064f.jpg) Head Of Product @ groas Ex Goldman Sachs and Ex Stanford Computer Science [LinkedIn](https://www.linkedin.com/in/alexander-433793253/) - [All Blogs](https://groas.com/blog) - [Google Ads Best Practices](https://groas.com/category/google-ads-best-practices) - [AI For Google Ads](https://groas.com/category/ai-for-google-ads) - [Google Ads News](https://groas.com/category/google-ads-news) * [![Abstract 3D illustration of stacked translucent planes with a glowing ceiling plane lit in electric blue, suspended against a deep slate background.](https://groas.com/media/blog/d6b6014b0074eae656f9dff83b206aab0313213ec8b587aaf12f802ca2797b35.jpg)](https://groas.com/post/in-house-google-ads-management-fails-without-structure) ## [Why In-House Google Ads Management Often Fails Without The Right Structure](https://groas.com/post/in-house-google-ads-management-fails-without-structure) [June 2, 2026 • 10 min read](https://groas.com/post/in-house-google-ads-management-fails-without-structure) [Written by Alexander Perelman](https://groas.com/post/in-house-google-ads-management-fails-without-structure) * [![Abstract 3D editorial illustration of stacked translucent data planes and a central glowing timeline ribbon in electric blue against a deep slate background.](https://groas.com/media/blog/9034b5f9cc5980c1fc3deb53ca125c37d2543202e7f3850ab2c0dc53354bb795.jpg)](https://groas.com/post/today-in-google-ads-june-2-2026) ## [Today In Google Ads: June 2, 2026 - Google Ads 37-Month Data Retention Enforcement Begins June 1](https://groas.com/post/today-in-google-ads-june-2-2026) [June 2, 2026 • 7 min read](https://groas.com/post/today-in-google-ads-june-2-2026) [Written by Alexander Perelman](https://groas.com/post/today-in-google-ads-june-2-2026) * [![Abstract 3D topographic landscape with layered amber-lit ridges rising from deep slate, illuminated by a single soft directional light from above left.](https://groas.com/media/blog/b2fefccdf950b6ea80a0e57db67ae39b8b93c027d54ac40cb6bdf619ffb783a9.jpg)](https://groas.com/post/in-house-google-ads-team-ceiling-three-invisible-structural-problems) ## [Three Invisible Google Ads Problems Keeping Your In-House Team Stuck](https://groas.com/post/in-house-google-ads-team-ceiling-three-invisible-structural-problems) [June 1, 2026 • 12 min read](https://groas.com/post/in-house-google-ads-team-ceiling-three-invisible-structural-problems) [Written by Alexander Perelman](https://groas.com/post/in-house-google-ads-team-ceiling-three-invisible-structural-problems) * [![Abstract 3D architectural layers in deep amber over near-black background, topographic stacked planes fanning outward from a central column, soft directional light](https://groas.com/media/blog/db6fc0009042bbd29bc07f0313dda70fc894b38031118f4be8314a93561b5bb0.jpg)](https://groas.com/post/franchise-google-ads-cannibalization-multi-location-budget-recovery-case-study) ## [How A 28-Location Franchise Fixed Google Ads Cannibalization And Recovered Wasted Budget](https://groas.com/post/franchise-google-ads-cannibalization-multi-location-budget-recovery-case-study) [June 1, 2026 • 10 min read](https://groas.com/post/franchise-google-ads-cannibalization-multi-location-budget-recovery-case-study) [Written by Alexander Perelman](https://groas.com/post/franchise-google-ads-cannibalization-multi-location-budget-recovery-case-study) * [![Abstract 3D illustration of concentric orbital rings around a central node cluster, glowing electric blue on a deep slate background with soft directional lighting](https://groas.com/media/blog/3f182b7a0386b00002d8e4bab1381ef25debe398c123b5a25939b29b0b8482a5.jpg)](https://groas.com/post/google-ads-mcc-management-agency-scale-2026) ## [Google Ads MCC Management In 2026: How Agencies Operate Multi-Client Accounts Without Losing Control](https://groas.com/post/google-ads-mcc-management-agency-scale-2026) [June 1, 2026 • 11 min read](https://groas.com/post/google-ads-mcc-management-agency-scale-2026) [Written by Alexander Perelman](https://groas.com/post/google-ads-mcc-management-agency-scale-2026) * [![3D editorial illustration of tangled glowing data ribbons in electric blue looping through suspended geometric prisms on a deep slate background](https://groas.com/media/blog/5dc1111212ebedb72ae18609a53b093c36349288f8f96d69028c80c42fa53afa.jpg)](https://groas.com/post/google-ads-youtube-campaign-mistakes-killing-conversions) ## [7 Google Ads YouTube Campaign Mistakes Killing Your Conversions](https://groas.com/post/google-ads-youtube-campaign-mistakes-killing-conversions) [June 1, 2026 • 12 min read](https://groas.com/post/google-ads-youtube-campaign-mistakes-killing-conversions) [Written by Alexander Perelman](https://groas.com/post/google-ads-youtube-campaign-mistakes-killing-conversions) * [![Editorial illustration of glowing electric-blue data ribbons flowing through a dark slate space, converging into a central luminous node with soft volumetric haze.](https://groas.com/media/blog/84a770818ec73a5e437d0ef6b636810490e46c7df2b075adaea401b75923d205.jpg)](https://groas.com/post/how-to-run-youtube-ads-google-ads-complete-strategy-guide) ## [How To Run YouTube Ads Through Google Ads: The Complete Strategy Guide](https://groas.com/post/how-to-run-youtube-ads-google-ads-complete-strategy-guide) [June 1, 2026 • 12 min read](https://groas.com/post/how-to-run-youtube-ads-google-ads-complete-strategy-guide) [Written by Alexander Perelman](https://groas.com/post/how-to-run-youtube-ads-google-ads-complete-strategy-guide) * [![Abstract layered architectural forms in warm amber light rising from a dark slate surface, representing structured growth in a medical practice Google Ads case study.](https://groas.com/media/blog/5c266c509214e8886d9360a224b45db02438de98dfaabfd89288e6fb5d9cac74.jpg)](https://groas.com/post/medical-practice-google-ads-patient-bookings-case-study) ## [How A Medical Practice Grew Patient Bookings By Fixing The Google Ads Mistakes Most Healthcare Advertisers Make](https://groas.com/post/medical-practice-google-ads-patient-bookings-case-study) [June 1, 2026 • 11 min read](https://groas.com/post/medical-practice-google-ads-patient-bookings-case-study) [Written by Alexander Perelman](https://groas.com/post/medical-practice-google-ads-patient-bookings-case-study) * [![Topographic gridded landscape with twelve glowing amber nodes rising from layered terrain planes, soft directional light, deep slate background.](https://groas.com/media/blog/277febd611f4b8add549ad31f2e6854b30fe714d94b075453416d40401afc997.jpg)](https://groas.com/post/home-services-franchise-multi-location-google-ads-case-study) ## [How A 12-Location Franchise Fixed Multi-Market Google Ads](https://groas.com/post/home-services-franchise-multi-location-google-ads-case-study) [June 1, 2026 • 12 min read](https://groas.com/post/home-services-franchise-multi-location-google-ads-case-study) [Written by Alexander Perelman](https://groas.com/post/home-services-franchise-multi-location-google-ads-case-study) * [![Two suspended geometric prisms facing each other, one larger, one smaller, lit in electric blue on a deep slate background with soft directional light.](https://groas.com/media/blog/ed4303dc615066fca90eda4925684b0839ffed7b4252b8cb6c0fe8a29c6f2a53.jpg)](https://groas.com/post/search-ads-360-vs-groas-high-budget-google-ads-management) ## [Search Ads 360 Vs. groas: Which Platform Wins For High-Budget Google Ads Management](https://groas.com/post/search-ads-360-vs-groas-high-budget-google-ads-management) [June 1, 2026 • 12 min read](https://groas.com/post/search-ads-360-vs-groas-high-budget-google-ads-management) [Written by Alexander Perelman](https://groas.com/post/search-ads-360-vs-groas-high-budget-google-ads-management) * [![Abstract 3D editorial illustration of flowing data ribbons with gate-like geometric barriers on a deep slate background, lit by a single cool teal light source.](https://groas.com/media/blog/62c08659643785faae1e1a3d9f5228ec1960332b2677c75eba1e618961e3bbb5.jpg)](https://groas.com/post/negative-keywords-performance-max-exclusions-budget-control-guide) ## [How To Control Performance Max Spending With Negative Keywords And Exclusions](https://groas.com/post/negative-keywords-performance-max-exclusions-budget-control-guide) [June 1, 2026 • 13 min read](https://groas.com/post/negative-keywords-performance-max-exclusions-budget-control-guide) [Written by Alexander Perelman](https://groas.com/post/negative-keywords-performance-max-exclusions-budget-control-guide) * [![Abstract 3D illustration of concentric rings and radial orbit system in cool teal against deep slate background, soft directional lighting, frosted glass material treatment](https://groas.com/media/blog/7c15232bef8c43b36baea688382bbf03558b83d2a93787e488f2c4bd18bd5923.jpg)](https://groas.com/post/google-ads-strategies-medical-practices-fill-appointment-calendars) ## [8 Google Ads Strategies For Medical Practices That Fill Appointment Calendars](https://groas.com/post/google-ads-strategies-medical-practices-fill-appointment-calendars) [June 1, 2026 • 12 min read](https://groas.com/post/google-ads-strategies-medical-practices-fill-appointment-calendars) [Written by Alexander Perelman](https://groas.com/post/google-ads-strategies-medical-practices-fill-appointment-calendars) * [![3D editorial illustration of layered architectural forms rising from a topographic surface in deep amber light against a near-black slate background](https://groas.com/media/blog/2cf7ce8215af1db1b3df854bec5b6c0fb5ac75f204daede4ca10c4b8f7ecc811.jpg)](https://groas.com/post/service-business-google-ads-ceiling-diagnosis-fully-managed-case-study) ## [How A Service Business Diagnosed Why In-House Google Ads Hit Its Ceiling](https://groas.com/post/service-business-google-ads-ceiling-diagnosis-fully-managed-case-study) [June 1, 2026 • 12 min read](https://groas.com/post/service-business-google-ads-ceiling-diagnosis-fully-managed-case-study) [Written by Alexander Perelman](https://groas.com/post/service-business-google-ads-ceiling-diagnosis-fully-managed-case-study) * [![Editorial illustration of a gridded topographic landscape with glowing cool teal contour lines rising into geometric terrain forms against a deep slate background.](https://groas.com/media/blog/a28bc298571371c8a7156a7b8176189bb23d1f6717234d9e85ad428492095854.jpg)](https://groas.com/post/google-ads-strategies-real-estate-lead-generation-2026) ## [8 Google Ads Strategies For Real Estate Lead Generation In 2026](https://groas.com/post/google-ads-strategies-real-estate-lead-generation-2026) [June 1, 2026 • 12 min read](https://groas.com/post/google-ads-strategies-real-estate-lead-generation-2026) [Written by Alexander Perelman](https://groas.com/post/google-ads-strategies-real-estate-lead-generation-2026) * [![3D editorial illustration of a layered topographic landscape in deep amber against a near-black slate background, with stacked translucent planes rising from a gridded terrain surface.](https://groas.com/media/blog/244c8ce6931c76e6a43ca0a905d9279be050eb95b733b6a4cefcb227be3d6fc1.jpg)](https://groas.com/post/google-ads-ecommerce-account-rebuild-performance-max-cannibalization-case-study) ## [Why Google Ads Stopped Working For This Ecommerce Brand And How They Fixed It](https://groas.com/post/google-ads-ecommerce-account-rebuild-performance-max-cannibalization-case-study) [June 1, 2026 • 11 min read](https://groas.com/post/google-ads-ecommerce-account-rebuild-performance-max-cannibalization-case-study) [Written by Alexander Perelman](https://groas.com/post/google-ads-ecommerce-account-rebuild-performance-max-cannibalization-case-study) * [![A suspended geometric prism lit from above in electric blue against a deep slate background, with layered translucent planes beneath it fading into atmospheric depth.](https://groas.com/media/blog/a8f081348d27148e9189f7cffa3a27a45b1590b702f26f9d5272080b562dc383.jpg)](https://groas.com/post/google-ads-grader-useless-what-to-measure-instead) ## [Why Google Ads Graders Are Mostly Useless (And What To Measure Instead)](https://groas.com/post/google-ads-grader-useless-what-to-measure-instead) [June 1, 2026 • 11 min read](https://groas.com/post/google-ads-grader-useless-what-to-measure-instead) [Written by Alexander Perelman](https://groas.com/post/google-ads-grader-useless-what-to-measure-instead) * [![Abstract 3D illustration of twelve glowing muted-gold data ribbons spiraling toward a central node, set against a deep slate background with soft directional lighting.](https://groas.com/media/blog/e2cc52df9f82c4af9102df74e1983c54054156a470495ccb2b82dff12f64cf79.jpg)](https://groas.com/post/google-ads-roas-improvement-levers-2026) ## [12 Google Ads ROAS Levers That Actually Work In 2026](https://groas.com/post/google-ads-roas-improvement-levers-2026) [June 1, 2026 • 13 min read](https://groas.com/post/google-ads-roas-improvement-levers-2026) [Written by Alexander Perelman](https://groas.com/post/google-ads-roas-improvement-levers-2026) * [![3D editorial illustration of layered translucent planes stacked asymmetrically, lit in warm amber on a deep slate background, with flowing light ribbons weaving through the structure](https://groas.com/media/blog/6609903886c01cc604b3fd6759ce9e83fbc35fb1932afcaa1ae60a9e4a7d0181.jpg)](https://groas.com/post/how-to-fix-performance-max-overspending-without-cutting-budget) ## [How We Fixed Performance Max Overspending Without Cutting Budget](https://groas.com/post/how-to-fix-performance-max-overspending-without-cutting-budget) [June 1, 2026 • 11 min read](https://groas.com/post/how-to-fix-performance-max-overspending-without-cutting-budget) [Written by Alexander Perelman](https://groas.com/post/how-to-fix-performance-max-overspending-without-cutting-budget) * [![Abstract 3D illustration of glowing muted gold data ribbons looping through layered translucent planes on a deep slate background, soft directional light, 16:9 composition](https://groas.com/media/blog/0ef64f0fa92fd392f8ff8c5515ea824bcb716650b2f71b74f8048e8597d68a52.jpg)](https://groas.com/post/how-to-set-up-google-ads-display-remarketing-step-by-step-strategy-2026) ## 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read](https://groas.com/post/google-ads-performance-plateau-structural-ceiling-not-tactical-problem) [Written by Alexander Perelman](https://groas.com/post/google-ads-performance-plateau-structural-ceiling-not-tactical-problem) * [![Abstract layered architectural forms in muted gold rising from a dark slate background, with soft directional light and topographic depth lines radiating outward.](https://groas.com/media/blog/5cb78a40460fb464de094b6842d74ea5ad70b9be799bbd9c56e70234ec8a7509.jpg)](https://groas.com/post/multi-location-healthcare-google-ads-attribution-fix-lead-volume-case-study) ## [How A Multi-Location Healthcare Brand Fixed Google Ads Attribution And Scaled To Consistent Lead Volume](https://groas.com/post/multi-location-healthcare-google-ads-attribution-fix-lead-volume-case-study) [June 1, 2026 • 10 min read](https://groas.com/post/multi-location-healthcare-google-ads-attribution-fix-lead-volume-case-study) [Written by Alexander 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