---
title: "Alexander Perelman, Head Of Product @ groas: groas Blog (page 31)"
description: "Ex Goldman Sachs and Ex Stanford Computer Science Page 31 of 62."
url: "https://groas.com/author/alexander-perelman/page/31"
image: "https://groas.com/og/groas.jpg"
---

# Alexander Perelman

![Alexander Perelman](https://groas.com/media/blog/4f17cac3a81acc224cc1b2cfab8f94bbc295a3089d13e8421125771ef8d4064f.jpg)

Head Of Product @ groas

Ex Goldman Sachs and Ex Stanford Computer Science

[LinkedIn](https://www.linkedin.com/in/alexander-433793253/)

- [All Blogs](https://groas.com/blog)
- [Google Ads Best Practices](https://groas.com/category/google-ads-best-practices)
- [AI For Google Ads](https://groas.com/category/ai-for-google-ads)
- [Google Ads News](https://groas.com/category/google-ads-news)

* [![Editorial illustration of glowing electric blue connected nodes with light pulses on a deep slate background, suggesting AI automation networks and deadline-driven data flows.](https://groas.com/media/blog/9c1da33bfd1112d4dfdebe32d9daeb4959ef8090f2fc6dfba9a7bc1c6a98ec75.jpg)](https://groas.com/post/today-in-google-ads-june-6-2026)
  ## [Today In Google Ads: June 6, 2026 - Google Ads ToS Updated for AI Automation, Effective July 1](https://groas.com/post/today-in-google-ads-june-6-2026)
  [June 6, 2026 • 6 min read](https://groas.com/post/today-in-google-ads-june-6-2026)

  [Written by Alexander Perelman](https://groas.com/post/today-in-google-ads-june-6-2026)
* [![Abstract editorial illustration of layered translucent planes with flowing cool teal light ribbons against a deep slate background, symbolizing filtered data streams.](https://groas.com/media/blog/e6c47d881f795c9b418c7add94b9ce2656ff146fcca10b9be961c6ea60edf4b6.jpg)](https://groas.com/post/negative-keywords-google-ads-mistake-costing-conversions)
  ## [The Negative Keywords Mistake That Is Costing You Conversions](https://groas.com/post/negative-keywords-google-ads-mistake-costing-conversions)
  [June 5, 2026 • 11 min read](https://groas.com/post/negative-keywords-google-ads-mistake-costing-conversions)

  [Written by Alexander Perelman](https://groas.com/post/negative-keywords-google-ads-mistake-costing-conversions)
* [![Abstract 3D illustration of a large suspended geometric prism with a glowing electric blue core against a deep slate background, surrounded by dimming orbiting fragments](https://groas.com/media/blog/c195ff58e784dffccd63bfbd32341b01636b8fad92bb22574de1efcbdcdc3871.jpg)](https://groas.com/post/negative-keyword-paradox-bigger-lists-destroy-google-ads-performance)
  ## [The Negative Keyword Paradox: Why Bigger Lists Destroy Google Ads Performance](https://groas.com/post/negative-keyword-paradox-bigger-lists-destroy-google-ads-performance)
  [June 5, 2026 • 12 min read](https://groas.com/post/negative-keyword-paradox-bigger-lists-destroy-google-ads-performance)

  [Written by Alexander Perelman](https://groas.com/post/negative-keyword-paradox-bigger-lists-destroy-google-ads-performance)
* [![Four suspended geometric prisms in cool teal light, arranged in a row against a deep slate background, each lit from one side with soft directional glow.](https://groas.com/media/blog/2a075f5da3796960236a8eeacf444ad150f7fdffc6769c4c0eeb0dfa7d224e5b.jpg)](https://groas.com/post/tinuiti-vs-webfx-vs-smartsites-vs-groas-best-google-ads-agency-mid-market)
  ## [Tinuiti Vs WebFX Vs SmartSites Vs groas: Which Google Ads Agency Wins For Mid-Market](https://groas.com/post/tinuiti-vs-webfx-vs-smartsites-vs-groas-best-google-ads-agency-mid-market)
  [June 5, 2026 • 12 min read](https://groas.com/post/tinuiti-vs-webfx-vs-smartsites-vs-groas-best-google-ads-agency-mid-market)

  [Written by Alexander Perelman](https://groas.com/post/tinuiti-vs-webfx-vs-smartsites-vs-groas-best-google-ads-agency-mid-market)
* [![Abstract 3D illustration of layered architectural planes and flowing data ribbons in muted gold against a deep slate background, soft directional lighting](https://groas.com/media/blog/778450e6636e4f4d4b3cb0623c71a37e322fa2da8f76c36547e6b07d0deb5b8f.jpg)](https://groas.com/post/ppc-agency-scaled-without-hiring-automating-optimization-groas-engine)
  ## [How A PPC Agency Scaled Without Hiring By Automating Optimization On The groas Engine](https://groas.com/post/ppc-agency-scaled-without-hiring-automating-optimization-groas-engine)
  [June 5, 2026 • 10 min read](https://groas.com/post/ppc-agency-scaled-without-hiring-automating-optimization-groas-engine)

  [Written by Alexander Perelman](https://groas.com/post/ppc-agency-scaled-without-hiring-automating-optimization-groas-engine)
* [![Abstract layered architectural forms in muted gold rising from a dark slate surface, lit by a single soft directional light source with atmospheric depth](https://groas.com/media/blog/5163fc639942522a12edc897682df1bb3edfe97b76ff96efab48ff44d449f7f6.jpg)](https://groas.com/post/b2b-google-ads-demand-gen-pipeline-channel-case-study)
  ## [How A B2B Software Company Fixed Google Ads Demand Gen And Turned It Into A Pipeline Channel](https://groas.com/post/b2b-google-ads-demand-gen-pipeline-channel-case-study)
  [June 5, 2026 • 10 min read](https://groas.com/post/b2b-google-ads-demand-gen-pipeline-channel-case-study)

  [Written by Alexander Perelman](https://groas.com/post/b2b-google-ads-demand-gen-pipeline-channel-case-study)
* [![Layered translucent geometric planes suspended on deep slate background, lit from the left in electric blue, with five distinct stacked layers in soft 3D relief](https://groas.com/media/blog/906a00cc8272456cd3d02f057693833d170b2c10f7f6516344dc1f94723ccbb0.jpg)](https://groas.com/post/opteo-alternatives-2026-tools-compared-for-agencies)
  ## [Opteo Alternatives For Agencies: 5 Tools Compared In 2026](https://groas.com/post/opteo-alternatives-2026-tools-compared-for-agencies)
  [June 5, 2026 • 13 min read](https://groas.com/post/opteo-alternatives-2026-tools-compared-for-agencies)

  [Written by Alexander Perelman](https://groas.com/post/opteo-alternatives-2026-tools-compared-for-agencies)
* [![3D illustration of layered topographic landscape in deep slate with warm amber ridgelines rising from flat terrain, single light source casting soft directional shadows](https://groas.com/media/blog/45c8077bcf0e6dab1878df16b3caedd9a97a267b9482bc9b3d962fd895a451ec.jpg)](https://groas.com/post/ecommerce-google-ads-revenue-recovery-structural-fixes-case-study)
  ## [How An Ecommerce Brand Recovered Revenue By Fixing Google Ads Structure After Rapid Growth](https://groas.com/post/ecommerce-google-ads-revenue-recovery-structural-fixes-case-study)
  [June 5, 2026 • 11 min read](https://groas.com/post/ecommerce-google-ads-revenue-recovery-structural-fixes-case-study)

  [Written by Alexander Perelman](https://groas.com/post/ecommerce-google-ads-revenue-recovery-structural-fixes-case-study)
* [![Editorial illustration of layered topographic landscape with glowing amber contour lines rising from near-black background, soft directional light, geometric tiers ascending toward center.](https://groas.com/media/blog/1d3c8ea28ab77ebd95a160b36538c8cb2a85bb72d324765bbda1e7529a9c23b0.jpg)](https://groas.com/post/google-shopping-campaign-optimization-feed-quality-revenue-case-study)
  ## [How An Ecommerce Brand Grew Google Shopping Revenue By Fixing Feed Quality And Campaign Structure](https://groas.com/post/google-shopping-campaign-optimization-feed-quality-revenue-case-study)
  [June 5, 2026 • 11 min read](https://groas.com/post/google-shopping-campaign-optimization-feed-quality-revenue-case-study)

  [Written by Alexander Perelman](https://groas.com/post/google-shopping-campaign-optimization-feed-quality-revenue-case-study)
* [![Editorial illustration of a glowing topographic landscape with layered amber light contours rising from a deep slate surface, soft volumetric haze in background](https://groas.com/media/blog/14fa66790047240063d125a270d7cbc9f155d31a9b08d5be664dfd1566cb82df.jpg)](https://groas.com/post/ecommerce-google-demand-gen-campaigns-strategy-case-study)
  ## [How An Ecommerce Brand Scaled Beyond Search With Google Demand Gen Campaigns](https://groas.com/post/ecommerce-google-demand-gen-campaigns-strategy-case-study)
  [June 5, 2026 • 10 min read](https://groas.com/post/ecommerce-google-demand-gen-campaigns-strategy-case-study)

  [Written by Alexander Perelman](https://groas.com/post/ecommerce-google-demand-gen-campaigns-strategy-case-study)
* [![Layered translucent planes suspended against a deep slate background, lit from a single cool teal light source, abstract geometric forms receding into atmospheric depth.](https://groas.com/media/blog/4a36c3ce8d50a997b667fe1517ba0644a79bccc0707fd113aaaeda7a1d793971.jpg)](https://groas.com/post/wordstream-alternatives-fail-case-for-fully-managed-google-ads)
  ## [Why WordStream Alternatives Fail: The Case For Fully Managed Google Ads](https://groas.com/post/wordstream-alternatives-fail-case-for-fully-managed-google-ads)
  [June 5, 2026 • 10 min read](https://groas.com/post/wordstream-alternatives-fail-case-for-fully-managed-google-ads)

  [Written by Alexander Perelman](https://groas.com/post/wordstream-alternatives-fail-case-for-fully-managed-google-ads)
* [![Layered architectural platforms rising from a dark slate surface, lit by warm amber light from a single overhead source, abstract topographic forms receding into haze](https://groas.com/media/blog/b7c83a0c73c6994bf1b5f0c72fda26ba2210d3147e31dfa6ab12e2304749624e.jpg)](https://groas.com/post/replace-white-label-google-ads-agency-execution-engine-case-study)
  ## [How A PPC Agency Scaled Without White-Label Google Ads](https://groas.com/post/replace-white-label-google-ads-agency-execution-engine-case-study)
  [June 5, 2026 • 10 min read](https://groas.com/post/replace-white-label-google-ads-agency-execution-engine-case-study)

  [Written by Alexander Perelman](https://groas.com/post/replace-white-label-google-ads-agency-execution-engine-case-study)
* [![Editorial illustration of glowing electric-blue connected nodes with light pulses on a deep slate background, representing AI automation expanding across a network.](https://groas.com/media/blog/0fcb0418884920216e072a76b4745c5579d577433fc8e7b868060031d696e91b.jpg)](https://groas.com/post/today-in-google-ads-june-5-2026)
  ## [Today In Google Ads: June 5, 2026 - Google Ads ToS Updated to Expand AI Automation Authority (July...](https://groas.com/post/today-in-google-ads-june-5-2026)
  [June 5, 2026 • 6 min read](https://groas.com/post/today-in-google-ads-june-5-2026)

  [Written by Alexander Perelman](https://groas.com/post/today-in-google-ads-june-5-2026)
* [![Layered translucent architectural planes rising from a gridded topographic surface, lit by warm amber light against a deep slate background.](https://groas.com/media/blog/c1ebc077260f23faf787c56e6ff5da3e550a85ffc54bd10dfff81c27cfa7d5a8.jpg)](https://groas.com/post/shopify-performance-max-cannibalization-fixed-recovered-roas-case-study)
  ## [How A Shopify Brand Fixed Performance Max Cannibalization And Recovered 60% ROAS](https://groas.com/post/shopify-performance-max-cannibalization-fixed-recovered-roas-case-study)
  [June 4, 2026 • 11 min read](https://groas.com/post/shopify-performance-max-cannibalization-fixed-recovered-roas-case-study)

  [Written by Alexander Perelman](https://groas.com/post/shopify-performance-max-cannibalization-fixed-recovered-roas-case-study)
* [![Layered translucent architectural planes ascending in tiers against a deep slate background, lit from one side in warm amber, with subtle topographic surface detail.](https://groas.com/media/blog/9854d5aa5849d1377160871add380d7a685517ab3d55db048561d9942760b1a7.jpg)](https://groas.com/post/ppc-agency-doubled-capacity-without-hiring-google-ads-execution-engine-e68be)
  ## [How A PPC Agency Doubled Capacity Without Hiring By Separating Execution From Strategy](https://groas.com/post/ppc-agency-doubled-capacity-without-hiring-google-ads-execution-engine-e68be)
  [June 4, 2026 • 11 min read](https://groas.com/post/ppc-agency-doubled-capacity-without-hiring-google-ads-execution-engine-e68be)

  [Written by Alexander Perelman](https://groas.com/post/ppc-agency-doubled-capacity-without-hiring-google-ads-execution-engine-e68be)
* [![Two suspended geometric prisms facing each other on a dark slate background, lit with electric blue accent light from a single directional source, frosted glass surfaces.](https://groas.com/media/blog/d5f95f1a60e23da04f66af03aa7521e13ca0b3b59a2be0691ad63eff8c203119.jpg)](https://groas.com/post/optmyzr-vs-autonomous-google-ads-management-agency-scale)
  ## [Optmyzr Vs Autonomous Google Ads Management: Which Scales Your Agency](https://groas.com/post/optmyzr-vs-autonomous-google-ads-management-agency-scale)
  [June 4, 2026 • 11 min read](https://groas.com/post/optmyzr-vs-autonomous-google-ads-management-agency-scale)

  [Written by Alexander Perelman](https://groas.com/post/optmyzr-vs-autonomous-google-ads-management-agency-scale)
* [![3D editorial illustration of a suspended geometric prism emitting electric blue light on a deep slate background, with soft directional lighting and clean negative space.](https://groas.com/media/blog/9ef61ecebc19a478d20b430c3625b36859ff232094224eb1f3f8700fd257ff1b.jpg)](https://groas.com/post/target-roas-too-high-killing-google-ads-growth)
  ## [Why Your Target ROAS Is Killing Your Google Ads Growth](https://groas.com/post/target-roas-too-high-killing-google-ads-growth)
  [June 4, 2026 • 11 min read](https://groas.com/post/target-roas-too-high-killing-google-ads-growth)

  [Written by Alexander Perelman](https://groas.com/post/target-roas-too-high-killing-google-ads-growth)
* [![Abstract layered architectural forms in warm amber light rising from a dark slate surface, suggesting structured scale and operational depth.](https://groas.com/media/blog/4d94eecfceb869442a8fada2feea1640acae8131da3de7e74a1902b24a87d8eb.jpg)](https://groas.com/post/google-ads-agency-scaled-client-accounts-without-burning-out-execution-engine)
  ## [How A Google Ads Agency Scaled Client Accounts Without Burning Out](https://groas.com/post/google-ads-agency-scaled-client-accounts-without-burning-out-execution-engine)
  [June 4, 2026 • 11 min read](https://groas.com/post/google-ads-agency-scaled-client-accounts-without-burning-out-execution-engine)

  [Written by Alexander Perelman](https://groas.com/post/google-ads-agency-scaled-client-accounts-without-burning-out-execution-engine)
* [![Abstract 3D illustration of a glowing cool teal geometric prism suspended against a deep slate background, constrained by translucent planes, soft directional lighting](https://groas.com/media/blog/e3f155f83815692a1c51d45995d9d1f3b8a13c6d94db008559d5edfb339e7a99.jpg)](https://groas.com/post/roas-optimization-hurts-google-ads-growth-target-too-high)
  ## [Why ROAS Optimization Hurts Google Ads Growth: Your Target Is Probably Too High](https://groas.com/post/roas-optimization-hurts-google-ads-growth-target-too-high)
  [June 4, 2026 • 13 min read](https://groas.com/post/roas-optimization-hurts-google-ads-growth-target-too-high)

  [Written by Alexander Perelman](https://groas.com/post/roas-optimization-hurts-google-ads-growth-target-too-high)
* [![Abstract layered architectural form with deep amber light splitting two translucent stacked planes, one overreaching the other, on a deep slate background.](https://groas.com/media/blog/f26910857773f66f751606c427d5b70e9ea386ce84f995f0a2ca0ac95d2a4812.jpg)](https://groas.com/post/performance-max-cannibalized-ecommerce-brand-search-case-study)
  ## [How Performance Max Cannibalized This Ecommerce Brand's Branded Search](https://groas.com/post/performance-max-cannibalized-ecommerce-brand-search-case-study)
  [June 4, 2026 • 11 min read](https://groas.com/post/performance-max-cannibalized-ecommerce-brand-search-case-study)

  [Written by Alexander Perelman](https://groas.com/post/performance-max-cannibalized-ecommerce-brand-search-case-study)
* [![Layered translucent planes of frosted glass and brushed metal suspended on a deep slate background, lit from the left with a cool electric blue accent glow.](https://groas.com/media/blog/e73320d3d42d3d9e1cff724d13884aa432649fc5dade2c79db1d9a3808325de4.jpg)](https://groas.com/post/wordstream-alternatives-2026-tools-compared-for-agencies)
  ## [WordStream Alternatives In 2026: 6 Tools Compared For Agencies](https://groas.com/post/wordstream-alternatives-2026-tools-compared-for-agencies)
  [June 4, 2026 • 14 min read](https://groas.com/post/wordstream-alternatives-2026-tools-compared-for-agencies)

  [Written by Alexander Perelman](https://groas.com/post/wordstream-alternatives-2026-tools-compared-for-agencies)
* [![Abstract 3D layered architectural forms in deep amber rising from a dark slate surface, lit by a single soft directional light source with atmospheric depth.](https://groas.com/media/blog/bd60d86c4f1a46488f9a960a9f79417640bf27da166f753091c351355c951bce.jpg)](https://groas.com/post/saas-google-ads-pipeline-fully-managed-case-study-90-days)
  ## [How A SaaS Brand Fixed Its Pipeline With Fully Managed Google Ads In 90 Days](https://groas.com/post/saas-google-ads-pipeline-fully-managed-case-study-90-days)
  [June 4, 2026 • 10 min read](https://groas.com/post/saas-google-ads-pipeline-fully-managed-case-study-90-days)

  [Written by Alexander Perelman](https://groas.com/post/saas-google-ads-pipeline-fully-managed-case-study-90-days)
* [![A glowing geometric prism in electric blue suspended against a deep slate background, casting a single directional light source with soft volumetric haze.](https://groas.com/media/blog/0ad656196c020a358626a8c16164fa45f4833a01556c3a4dc483fbf4b4313df0.jpg)](https://groas.com/post/why-roas-target-limits-google-ads-growth)
  ## [Why Your ROAS Target Is Limiting Google Ads Growth](https://groas.com/post/why-roas-target-limits-google-ads-growth)
  [June 4, 2026 • 11 min read](https://groas.com/post/why-roas-target-limits-google-ads-growth)

  [Written by Alexander Perelman](https://groas.com/post/why-roas-target-limits-google-ads-growth)
* [![Abstract layered architectural forms in deep amber rising from a dark slate surface, illuminated by soft directional light, with topographic depth fading into atmospheric background.](https://groas.com/media/blog/7e12db973b0405e82f66d34c843f136c33d98b6bb63d16079d68618b1f512d77.jpg)](https://groas.com/post/financial-services-google-ads-lead-quality-qualified-pipeline-case-study)
  ## [How A Financial Services Firm Fixed Google Ads Lead Quality And Grew Pipeline](https://groas.com/post/financial-services-google-ads-lead-quality-qualified-pipeline-case-study)
  [June 4, 2026 • 10 min read](https://groas.com/post/financial-services-google-ads-lead-quality-qualified-pipeline-case-study)

  [Written by Alexander Perelman](https://groas.com/post/financial-services-google-ads-lead-quality-qualified-pipeline-case-study)

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