---
title: "Alexander Perelman, Head Of Product @ groas: groas Blog (page 3)"
description: "Ex Goldman Sachs and Ex Stanford Computer Science Page 3 of 62."
url: "https://groas.com/author/alexander-perelman/page/3"
image: "https://groas.com/og/groas.jpg"
---

# Alexander Perelman

![Alexander Perelman](https://groas.com/media/blog/4f17cac3a81acc224cc1b2cfab8f94bbc295a3089d13e8421125771ef8d4064f.jpg)

Head Of Product @ groas

Ex Goldman Sachs and Ex Stanford Computer Science

[LinkedIn](https://www.linkedin.com/in/alexander-433793253/)

- [All Blogs](https://groas.com/blog)
- [Google Ads Best Practices](https://groas.com/category/google-ads-best-practices)
- [AI For Google Ads](https://groas.com/category/ai-for-google-ads)
- [Google Ads News](https://groas.com/category/google-ads-news)

* [![Cartoon of a founder reading a 'RESULTS' contract above a trapdoor under his chair, while the grinning agency rep sits on a thick safety mattress.](https://pub-87da24ecbbfc4c3bad6875f3aa013712.r2.dev/generated-images/4b706edb-658c-4ab3-94a0-1b716984dc6b.png)](https://groas.com/post/teardown-of-a-pay-only-for-results-googl)
  ## [“Pay Only for Results” Google Ads Contracts: A Clause-by-Clause Teardown](https://groas.com/post/teardown-of-a-pay-only-for-results-googl)
  [October 11, 2026 • 11 min read](https://groas.com/post/teardown-of-a-pay-only-for-results-googl)

  [Written by Alexander Perelman](https://groas.com/post/teardown-of-a-pay-only-for-results-googl)
* [![A tiny model shop with a toll booth built across its own doorway, collecting coins from regulars who were coming in anyway—commission on existing customers.](https://pub-87da24ecbbfc4c3bad6875f3aa013712.r2.dev/generated-images/69e03c91-b8c4-4c43-955c-265e6429c208.png)](https://groas.com/post/should-your-search-partner-take-a-cut-of)
  ## [Should Your Search Partner Take a Cut of Revenue? The Case for Revenue Share—and Against It](https://groas.com/post/should-your-search-partner-take-a-cut-of)
  [October 11, 2026 • 10 min read](https://groas.com/post/should-your-search-partner-take-a-cut-of)

  [Written by Alexander Perelman](https://groas.com/post/should-your-search-partner-take-a-cut-of)
* [![A pricey brass rain gauge precisely measures a ceiling leak while a sealed red toolbox sits unused nearby: the problem is monitored, never fixed.](https://pub-87da24ecbbfc4c3bad6875f3aa013712.r2.dev/generated-images/a97bbe9f-760e-40ab-825c-6d18ac194cc0.png)](https://groas.com/post/six-months-of-watching-zero-citations-a)
  ## [Six Months of AI Visibility Charts, Zero Buyer-Prompt Citations](https://groas.com/post/six-months-of-watching-zero-citations-a)
  [October 11, 2026 • 9 min read](https://groas.com/post/six-months-of-watching-zero-citations-a)

  [Written by Alexander Perelman](https://groas.com/post/six-months-of-watching-zero-citations-a)
* [![A doorwoman shines a UV torch on a queue of identically masked visitors, revealing that most are impostors and only a few are verified guests.](https://pub-87da24ecbbfc4c3bad6875f3aa013712.r2.dev/generated-images/4568a1bc-01f3-4a1c-98db-2faea5fa1601.png)](https://groas.com/post/we-logged-30-days-of-ai-bots-hitting-our-2)
  ## [We Counted 13,774 AI Bot Hits. Only 3,482 Verified.](https://groas.com/post/we-logged-30-days-of-ai-bots-hitting-our-2)
  [October 11, 2026 • 10 min read](https://groas.com/post/we-logged-30-days-of-ai-bots-hitting-our-2)

  [Written by Alexander Perelman](https://groas.com/post/we-logged-30-days-of-ai-bots-hitting-our-2)
* [![At night a gas pump overflows a car's tank onto the ground as its meter spins and an attendant smiles, showing fees that grow with spend, not results.](https://pub-87da24ecbbfc4c3bad6875f3aa013712.r2.dev/generated-images/399c5534-5b78-44bd-be7f-e251aa753115.png)](https://groas.com/post/who-charges-on-cpa-instead-of-a-percenta)
  ## [Who Charges on CPA Instead of Ad Spend? Nine Pricing Questions, Answered With the Math](https://groas.com/post/who-charges-on-cpa-instead-of-a-percenta)
  [October 11, 2026 • 10 min read](https://groas.com/post/who-charges-on-cpa-instead-of-a-percenta)

  [Written by Alexander Perelman](https://groas.com/post/who-charges-on-cpa-instead-of-a-percenta)
* [![An open red toolbox holds only flat photo cutouts of tools, suggesting a vendor that sells a picture of the work instead of doing it.](https://pub-87da24ecbbfc4c3bad6875f3aa013712.r2.dev/generated-images/6a8ef129-fea8-4bdb-b7ef-74b3e5b62ae8.png)](https://groas.com/post/the-white-label-ai-seo-glossary-22-terms)
  ## [White-Label AI SEO Glossary: 19 Terms That Separate a Service From a Dashboard](https://groas.com/post/the-white-label-ai-seo-glossary-22-terms)
  [October 11, 2026 • 12 min read](https://groas.com/post/the-white-label-ai-seo-glossary-22-terms)

  [Written by Alexander Perelman](https://groas.com/post/the-white-label-ai-seo-glossary-22-terms)
* [![Clay figure strains to feed coins into a mouse-shaped vending machine with ever-rising prices while a grinning agency man holds a '15%' tip jar.](https://pub-87da24ecbbfc4c3bad6875f3aa013712.r2.dev/generated-images/fb29226f-9b5c-4c01-97a3-5a74258d1fe2.png)](https://groas.com/post/your-google-ads-agency-gets-a-raise-ever)
  ## [Your Google Ads Agency Gets a Raise When Your CPCs Rise](https://groas.com/post/your-google-ads-agency-gets-a-raise-ever)
  [October 11, 2026 • 9 min read](https://groas.com/post/your-google-ads-agency-gets-a-raise-ever)

  [Written by Alexander Perelman](https://groas.com/post/your-google-ads-agency-gets-a-raise-ever)
* [![Cartoon of an agency rep offering a bigger hose, metered into his briefcase, to a client holding a leaking bucket: more spend, more fee, same leaks.](https://pub-87da24ecbbfc4c3bad6875f3aa013712.r2.dev/generated-images/939784a2-b0d0-4c08-adee-1da6cbd3aad4.png)](https://groas.com/post/how-to-grow-your-agency-revenue-without)
  ## [Internal Memo: How to Raise Agency Revenue When Client Revenue Stalls](https://groas.com/post/how-to-grow-your-agency-revenue-without)
  [October 11, 2026 • 10 min read](https://groas.com/post/how-to-grow-your-agency-revenue-without)

  [Written by Alexander Perelman](https://groas.com/post/how-to-grow-your-agency-revenue-without)
* [![A crystal ball resting on a pencil-ruled tally ledger beside a pencil and coffee mug, as if a fortune-teller's answers are being logged every Monday.](https://pub-87da24ecbbfc4c3bad6875f3aa013712.r2.dev/generated-images/fe551c90-af64-40c4-93fb-a64c2dd0810c.png)](https://groas.com/post/60-buyer-prompts-to-paste-into-chatgpt-g)
  ## [60 Buyer Prompts for AI Search, Plus the Monday Tracking Sheet](https://groas.com/post/60-buyer-prompts-to-paste-into-chatgpt-g)
  [October 11, 2026 • 10 min read](https://groas.com/post/60-buyer-prompts-to-paste-into-chatgpt-g)

  [Written by Alexander Perelman](https://groas.com/post/60-buyer-prompts-to-paste-into-chatgpt-g)
* [![Clay figure proudly hangs a gilded chart while the roof caves in behind him and an unimpressed client stands in the flood under an umbrella.](https://pub-87da24ecbbfc4c3bad6875f3aa013712.r2.dev/generated-images/2bee7eb9-2d01-4541-9671-056a4eec4963.png)](https://groas.com/post/what-agencies-get-wrong-in-their-first-m)
  ## [The AEO Beliefs That Cost Agencies Their First Renewal](https://groas.com/post/what-agencies-get-wrong-in-their-first-m)
  [October 11, 2026 • 10 min read](https://groas.com/post/what-agencies-get-wrong-in-their-first-m)

  [Written by Alexander Perelman](https://groas.com/post/what-agencies-get-wrong-in-their-first-m)
* [![A shiny report folder with a green arrow rests on a control panel thick with dust, showing polished reporting atop controls nobody has touched.](https://pub-87da24ecbbfc4c3bad6875f3aa013712.r2.dev/generated-images/b80df667-8f61-4452-ae03-b924c3c6fc8f.png)](https://groas.com/post/the-30-day-holdout-test-how-to-prove-whe)
  ## [The 30-Day Agency Test: What Does Your Google Ads Retainer Actually Buy?](https://groas.com/post/the-30-day-holdout-test-how-to-prove-whe)
  [October 11, 2026 • 10 min read](https://groas.com/post/the-30-day-holdout-test-how-to-prove-whe)

  [Written by Alexander Perelman](https://groas.com/post/the-30-day-holdout-test-how-to-prove-whe)
* [![A ticking taxi meter bolted onto a thin stack of client folders, its receipt spilling off the desk: vendor costs climb while the retainer stays put.](https://pub-87da24ecbbfc4c3bad6875f3aa013712.r2.dev/generated-images/ffd06d37-a7b1-4c89-aeed-b821b1fc26cf.png)](https://groas.com/post/to-the-agency-owner-about-to-add-ai-seo)
  ## [To the Agency Owner Adding AI SEO to Every Retainer: Don’t Buy a Prompt Meter](https://groas.com/post/to-the-agency-owner-about-to-add-ai-seo)
  [October 11, 2026 • 9 min read](https://groas.com/post/to-the-agency-owner-about-to-add-ai-seo)

  [Written by Alexander Perelman](https://groas.com/post/to-the-agency-owner-about-to-add-ai-seo)
* [![A tiny figure drags a giant highlighter along a road of printed server logs, marking a few lines yellow while an expensive dashboard sits ignored.](https://pub-87da24ecbbfc4c3bad6875f3aa013712.r2.dev/generated-images/50f4c32f-04cb-40ab-af5a-5e18531cc24d.png)](https://groas.com/post/getting-cited-by-chatgpt-and-perplexity)
  ## [One Person, 30 Days, $0 in Tools: A Playbook for AI Search Citations](https://groas.com/post/getting-cited-by-chatgpt-and-perplexity)
  [October 11, 2026 • 10 min read](https://groas.com/post/getting-cited-by-chatgpt-and-perplexity)

  [Written by Alexander Perelman](https://groas.com/post/getting-cited-by-chatgpt-and-perplexity)
* [![A clay account manager buried under drafts and charts on Friday evening while a tiny gift box tagged $29 sits on her desk: the cheap tool hides the real work.](https://pub-87da24ecbbfc4c3bad6875f3aa013712.r2.dev/generated-images/3f6440b0-b7db-4dbf-8189-bab7b8189c2b.png)](https://groas.com/post/7-myths-about-buying-white-label-aeo-sof)
  ## [7 White-Label AEO Pricing Myths That Eat Agency Margin](https://groas.com/post/7-myths-about-buying-white-label-aeo-sof)
  [October 11, 2026 • 9 min read](https://groas.com/post/7-myths-about-buying-white-label-aeo-sof)

  [Written by Alexander Perelman](https://groas.com/post/7-myths-about-buying-white-label-aeo-sof)
* [![Tilt-shift model of a tiny courier stopped at a lowered barrier, while a polished shop waits unreachable at the end of a path of checkpoints.](https://pub-87da24ecbbfc4c3bad6875f3aa013712.r2.dev/generated-images/ce0d6848-05e6-4120-bd57-010686ce92eb.png)](https://groas.com/post/the-ai-crawlability-pre-flight-17-techni)
  ## [The AI Crawlability Pre-Flight: 17 Checks in a Bot’s Path](https://groas.com/post/the-ai-crawlability-pre-flight-17-techni)
  [October 10, 2026 • 9 min read](https://groas.com/post/the-ai-crawlability-pre-flight-17-techni)

  [Written by Alexander Perelman](https://groas.com/post/the-ai-crawlability-pre-flight-17-techni)
* [![A paper tabletop map where lighthouse beams light up rival shops while a tiny surveyor plants red flags in the one dark, unlit plot they skip.](https://pub-87da24ecbbfc4c3bad6875f3aa013712.r2.dev/generated-images/c81803e2-7db3-4ac9-9125-7967cb5924bc.png)](https://groas.com/post/turn-your-google-ads-search-terms-into-a)
  ## [Turn Converting Google Ads Search Terms Into an AI Content-Gap Map](https://groas.com/post/turn-your-google-ads-search-terms-into-a)
  [October 10, 2026 • 10 min read](https://groas.com/post/turn-your-google-ads-search-terms-into-a)

  [Written by Alexander Perelman](https://groas.com/post/turn-your-google-ads-search-terms-into-a)
* [![A dismantled report on a workbench: a heap of sliced-out rows and a discarded red gauge, with only four strips pinned neatly on a towel as worth keeping.](https://pub-87da24ecbbfc4c3bad6875f3aa013712.r2.dev/generated-images/8e04f2bc-caef-4266-b4d6-0ba2f3256cf9.png)](https://groas.com/post/teardown-a-typical-ai-content-gap-report)
  ## [Teardown: The Four Rows Worth Keeping in an AI Content Gap Report](https://groas.com/post/teardown-a-typical-ai-content-gap-report)
  [October 10, 2026 • 10 min read](https://groas.com/post/teardown-a-typical-ai-content-gap-report)

  [Written by Alexander Perelman](https://groas.com/post/teardown-a-typical-ai-content-gap-report)
* [![Cartoon of an office worker in the surf measuring one wave and writing "Position 3" as differently shaped waves roll in behind him.](https://pub-87da24ecbbfc4c3bad6875f3aa013712.r2.dev/generated-images/cdb89b1e-dfd6-48a4-9939-dc3e4dbc9d81.png)](https://groas.com/post/you-ran-your-own-google-ads-so-you-think)
  ## [You Know Google Ads. Here’s What That Gets Wrong About AI Visibility](https://groas.com/post/you-ran-your-own-google-ads-so-you-think)
  [October 10, 2026 • 10 min read](https://groas.com/post/you-ran-your-own-google-ads-so-you-think)

  [Written by Alexander Perelman](https://groas.com/post/you-ran-your-own-google-ads-so-you-think)
* [![A tabletop model of twin shops: tiny workers renovate one while its identical partner sits frozen in ice, a split test with an untouched control.](https://pub-87da24ecbbfc4c3bad6875f3aa013712.r2.dev/generated-images/15e6b7cf-f22b-4941-a504-2f4bee263b20.png)](https://groas.com/post/before-you-buy-ai-overview-software-run)
  ## [Before You Buy AI Overview Software, Run a Six-Week Split Test](https://groas.com/post/before-you-buy-ai-overview-software-run)
  [October 10, 2026 • 9 min read](https://groas.com/post/before-you-buy-ai-overview-software-run)

  [Written by Alexander Perelman](https://groas.com/post/before-you-buy-ai-overview-software-run)
* [![Model town where surveyors measure grand empty domed halls while a long queue lines up at one tiny kiosk marked AUG 17, the small dated answer everyone wants.](https://pub-87da24ecbbfc4c3bad6875f3aa013712.r2.dev/generated-images/3cd4fa7a-b70a-4b26-9a53-6694a0cf6ea1.png)](https://groas.com/post/228-chatgpt-answers-one-page-the-month-o)
  ## [ChatGPT Read Our Changelog 228 Times. Our Hub Pages Got Zero Live Reads.](https://groas.com/post/228-chatgpt-answers-one-page-the-month-o)
  [October 10, 2026 • 9 min read](https://groas.com/post/228-chatgpt-answers-one-page-the-month-o)

  [Written by Alexander Perelman](https://groas.com/post/228-chatgpt-answers-one-page-the-month-o)
* [![Cartoon of a vendor proudly showing a freezing business owner a thermometer with a red OPTIMIZE button: monitoring sold as if it were heating.](https://pub-87da24ecbbfc4c3bad6875f3aa013712.r2.dev/generated-images/f54c4659-f57c-4b04-a0f5-01a224d8e5ae.png)](https://groas.com/post/there-is-no-optimize-for-ai-overviews-bu)
  ## [The ‘Optimize for AI Overviews’ Button Is Selling You a Dashboard](https://groas.com/post/there-is-no-optimize-for-ai-overviews-bu)
  [October 10, 2026 • 9 min read](https://groas.com/post/there-is-no-optimize-for-ai-overviews-bu)

  [Written by Alexander Perelman](https://groas.com/post/there-is-no-optimize-for-ai-overviews-bu)
* [![Cutaway of a pneumatic-tube office where one orange question canister splits into three tubes, and only one paragraph reaches the final quote tray.](https://pub-87da24ecbbfc4c3bad6875f3aa013712.r2.dev/generated-images/5d2012cf-1f72-4178-aba8-87b4f1caf9f0.png)](https://groas.com/post/the-search-terms-report-ai-doesn-t-give)
  ## [The Search Terms Report AI Won’t Give You](https://groas.com/post/the-search-terms-report-ai-doesn-t-give)
  [October 10, 2026 • 10 min read](https://groas.com/post/the-search-terms-report-ai-doesn-t-give)

  [Written by Alexander Perelman](https://groas.com/post/the-search-terms-report-ai-doesn-t-give)
* [![A nightclub doorman shines a flashlight on a queue of people in cardboard robot masks with "BOT" badges, letting through only one with a real ID.](https://pub-87da24ecbbfc4c3bad6875f3aa013712.r2.dev/generated-images/66f02b45-e4a7-4647-9adb-f92bf9236e45.png)](https://groas.com/post/tutorial-put-a-client-domain-behind-an-a)
  ## [Put a Client Site Behind an AEO Edge Proxy—and Stop Counting Fake Bots](https://groas.com/post/tutorial-put-a-client-domain-behind-an-a)
  [October 10, 2026 • 10 min read](https://groas.com/post/tutorial-put-a-client-domain-behind-an-a)

  [Written by Alexander Perelman](https://groas.com/post/tutorial-put-a-client-domain-behind-an-a)
* [![A crowded audition hall of hopefuls holding web pages, where only one is called through the lit door, showing that being crawled isn't being cited.](https://pub-87da24ecbbfc4c3bad6875f3aa013712.r2.dev/generated-images/b4a4e371-c67c-4f09-b722-0eef3d56affa.png)](https://groas.com/post/7-things-businesses-believe-about-gettin)
  ## [7 Myths About Getting Cited by ChatGPT and Perplexity](https://groas.com/post/7-things-businesses-believe-about-gettin)
  [October 10, 2026 • 9 min read](https://groas.com/post/7-things-businesses-believe-about-gettin)

  [Written by Alexander Perelman](https://groas.com/post/7-things-businesses-believe-about-gettin)

[Previous](https://groas.com/author/alexander-perelman/page/2)[1](https://groas.com/author/alexander-perelman)[2](https://groas.com/author/alexander-perelman/page/2)[3](https://groas.com/author/alexander-perelman/page/3)[4](https://groas.com/author/alexander-perelman/page/4)…[62](https://groas.com/author/alexander-perelman/page/62)[Next](https://groas.com/author/alexander-perelman/page/4)

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