---
title: "Alexander Perelman, Head Of Product @ groas: groas Blog (page 28)"
description: "Ex Goldman Sachs and Ex Stanford Computer Science Page 28 of 62."
url: "https://groas.com/author/alexander-perelman/page/28"
image: "https://groas.com/og/groas.jpg"
---

# Alexander Perelman

![Alexander Perelman](https://groas.com/media/blog/4f17cac3a81acc224cc1b2cfab8f94bbc295a3089d13e8421125771ef8d4064f.jpg)

Head Of Product @ groas

Ex Goldman Sachs and Ex Stanford Computer Science

[LinkedIn](https://www.linkedin.com/in/alexander-433793253/)

- [All Blogs](https://groas.com/blog)
- [Google Ads Best Practices](https://groas.com/category/google-ads-best-practices)
- [AI For Google Ads](https://groas.com/category/ai-for-google-ads)
- [Google Ads News](https://groas.com/category/google-ads-news)

* [![Abstract 3D illustration of a glowing electric blue throttle dial suspended in deep slate space, geometric prisms casting soft single-source directional light](https://groas.com/media/blog/6a05184026a95c2b19283014302442f8454ad0a6cc37cf72ef62b65da20c4fd5.jpg)](https://groas.com/post/high-roas-target-hurts-google-ads-campaign-scale)
  ## [How High ROAS Targets Crush Google Ads Campaign Scale](https://groas.com/post/high-roas-target-hurts-google-ads-campaign-scale)
  [June 11, 2026 • 11 min read](https://groas.com/post/high-roas-target-hurts-google-ads-campaign-scale)

  [Written by Alexander Perelman](https://groas.com/post/high-roas-target-hurts-google-ads-campaign-scale)
* [![Layered translucent architectural tiers rising from a dark slate surface, lit from above with warm amber light, abstract topographic structure in 3D illustration style.](https://groas.com/media/blog/7c6582af7740f03a704bab450e6cde6972cc2c59039447fb48ef3150b9a69e7d.jpg)](https://groas.com/post/ecommerce-google-ads-case-study-performance-max-shopping-feed-roas-growth)
  ## [How An Ecommerce Brand Fixed Google Ads Structure And Grew Revenue Without Raising Budget](https://groas.com/post/ecommerce-google-ads-case-study-performance-max-shopping-feed-roas-growth)
  [June 11, 2026 • 11 min read](https://groas.com/post/ecommerce-google-ads-case-study-performance-max-shopping-feed-roas-growth)

  [Written by Alexander Perelman](https://groas.com/post/ecommerce-google-ads-case-study-performance-max-shopping-feed-roas-growth)
* [![Two suspended geometric prisms facing each other across a gap, lit in electric blue on a deep slate background, with soft atmospheric haze between them.](https://groas.com/media/blog/262722eba0f36732b674356283be4557486296cb9531eb29546e6cbeb16397af.jpg)](https://groas.com/post/agency-vs-in-house-google-ads-middle-ground-fails)
  ## [Agency Vs In-House Google Ads: Why The Middle Ground Fails](https://groas.com/post/agency-vs-in-house-google-ads-middle-ground-fails)
  [June 11, 2026 • 12 min read](https://groas.com/post/agency-vs-in-house-google-ads-middle-ground-fails)

  [Written by Alexander Perelman](https://groas.com/post/agency-vs-in-house-google-ads-middle-ground-fails)
* [![Two suspended geometric prisms of different sizes face each other on a dark slate background, lit from one side in electric blue, with layered translucent planes between them.](https://groas.com/media/blog/7206814aeb502cc896f53ed5fce1d7b8d848ca78a47bcc0511fcfe63b80eda3c.jpg)](https://groas.com/post/disruptive-advertising-vs-groas-google-ads-agency-comparison-2026)
  ## [Disruptive Advertising Vs groas: Agency Retainer Or Autonomous Execution](https://groas.com/post/disruptive-advertising-vs-groas-google-ads-agency-comparison-2026)
  [June 11, 2026 • 10 min read](https://groas.com/post/disruptive-advertising-vs-groas-google-ads-agency-comparison-2026)

  [Written by Alexander Perelman](https://groas.com/post/disruptive-advertising-vs-groas-google-ads-agency-comparison-2026)
* [![Abstract 3D editorial illustration of glowing electric blue split geometric planes on deep slate background, symbolizing structured A/B testing and campaign asset comparison.](https://groas.com/media/blog/9f32a3b7ba7dd55b473becf35b726fe080bbb3140cd0bb0ae7b9349291e024d0.jpg)](https://groas.com/post/today-in-google-ads-june-11-2026)
  ## [Today In Google Ads: June 11, 2026 - Performance Max Gets Structured Asset A/B Testing (Rolling Out...](https://groas.com/post/today-in-google-ads-june-11-2026)
  [June 11, 2026 • 6 min read](https://groas.com/post/today-in-google-ads-june-11-2026)

  [Written by Alexander Perelman](https://groas.com/post/today-in-google-ads-june-11-2026)
* [![Three suspended geometric prisms in layered translucent planes, lit by cool electric blue light against a deep slate background, comparing three distinct forms.](https://groas.com/media/blog/17693f2b3892e8899f04aa521ccb23631b43cc62c74e45360c099728af8147ac.jpg)](https://groas.com/post/webfx-vs-directive-vs-groas-google-ads-management-comparison)
  ## [WebFX Vs Directive Vs groas: Which Google Ads Management Wins For Serious Advertisers](https://groas.com/post/webfx-vs-directive-vs-groas-google-ads-management-comparison)
  [June 10, 2026 • 14 min read](https://groas.com/post/webfx-vs-directive-vs-groas-google-ads-management-comparison)

  [Written by Alexander Perelman](https://groas.com/post/webfx-vs-directive-vs-groas-google-ads-management-comparison)
* [![Editorial illustration of glowing muted gold data ribbons flowing through layered translucent planes on a deep slate background with soft directional lighting](https://groas.com/media/blog/4897e2e4c7b4e7bfbf9858abded311232fc08e2685656806c672beeb7b194ed6.jpg)](https://groas.com/post/how-to-white-label-google-ads-without-hiring-account-managers)
  ## [How To White Label Google Ads Without Hiring Account Managers](https://groas.com/post/how-to-white-label-google-ads-without-hiring-account-managers)
  [June 10, 2026 • 13 min read](https://groas.com/post/how-to-white-label-google-ads-without-hiring-account-managers)

  [Written by Alexander Perelman](https://groas.com/post/how-to-white-label-google-ads-without-hiring-account-managers)
* [![3D editorial illustration of layered architectural forms in deep amber against dark slate, representing stacked attribution layers with soft directional lighting](https://groas.com/media/blog/a0133726a6b017c9b3f8cfacc1ac852a2f24d91d7382f10bd7a1dffe805b6376.jpg)](https://groas.com/post/financial-services-google-ads-conversion-tracking-attribution-fix-smart-bidding-case-study)
  ## [How A Financial Services Company Fixed Google Ads Attribution And Unlocked Smart Bidding](https://groas.com/post/financial-services-google-ads-conversion-tracking-attribution-fix-smart-bidding-case-study)
  [June 10, 2026 • 10 min read](https://groas.com/post/financial-services-google-ads-conversion-tracking-attribution-fix-smart-bidding-case-study)

  [Written by Alexander Perelman](https://groas.com/post/financial-services-google-ads-conversion-tracking-attribution-fix-smart-bidding-case-study)
* [![Abstract layered translucent planes stacked at angles, glowing cool teal edges, deep slate background, soft directional light, frosted glass material, geometric editorial illustration](https://groas.com/media/blog/49c84add4dc456e398e64c8d0ead3bb80e530d688986018ab6b2d49c66d875ec.jpg)](https://groas.com/post/questions-to-ask-before-hiring-fully-managed-google-ads-agency)
  ## [7 Questions To Ask Before Hiring A Fully Managed Google Ads Agency](https://groas.com/post/questions-to-ask-before-hiring-fully-managed-google-ads-agency)
  [June 10, 2026 • 11 min read](https://groas.com/post/questions-to-ask-before-hiring-fully-managed-google-ads-agency)

  [Written by Alexander Perelman](https://groas.com/post/questions-to-ask-before-hiring-fully-managed-google-ads-agency)
* [![Two suspended geometric prisms facing each other, one larger, one smaller, lit by cool teal light against a deep slate background in a 16:9 editorial illustration.](https://groas.com/media/blog/be4a7ce798e71ccefdf34a7bc5c05e3ba6f11c472e0c04a01d19a1f99ef23ab5.jpg)](https://groas.com/post/optmyzr-vs-autonomous-google-ads-management-agency-scaling-2026)
  ## [Optmyzr Vs Autonomous Google Ads Management: Which Scales Your Agency In 2026](https://groas.com/post/optmyzr-vs-autonomous-google-ads-management-agency-scaling-2026)
  [June 10, 2026 • 11 min read](https://groas.com/post/optmyzr-vs-autonomous-google-ads-management-agency-scaling-2026)

  [Written by Alexander Perelman](https://groas.com/post/optmyzr-vs-autonomous-google-ads-management-agency-scaling-2026)
* [![Layered translucent planes stacked unevenly on a dark slate background, one plane cracked and dim while a bright electric-blue shard floats separated above the rest.](https://groas.com/media/blog/7fabd4b564e8c29cebaf5e5401f1b748ce3f8d36286e3ccf17e8cb3a6a785fa1.jpg)](https://groas.com/post/google-ads-analysis-tools-false-progress-adalysis-review-2026)
  ## [Why Google Ads Analysis Tools Create False Progress And What To Do Instead](https://groas.com/post/google-ads-analysis-tools-false-progress-adalysis-review-2026)
  [June 10, 2026 • 9 min read](https://groas.com/post/google-ads-analysis-tools-false-progress-adalysis-review-2026)

  [Written by Alexander Perelman](https://groas.com/post/google-ads-analysis-tools-false-progress-adalysis-review-2026)
* [![Abstract 3D illustration of flowing data ribbons and particle trails in muted gold against a deep slate background, representing scalable agency execution.](https://groas.com/media/blog/4445f7f3c3718acba23096cd3e84c0330e32ee50fa731c961d1b59c92c632bec.jpg)](https://groas.com/post/white-label-google-ads-agency-execution-scale-without-hiring)
  ## [How To White-Label Google Ads Execution Without Adding Headcount](https://groas.com/post/white-label-google-ads-agency-execution-scale-without-hiring)
  [June 10, 2026 • 13 min read](https://groas.com/post/white-label-google-ads-agency-execution-scale-without-hiring)

  [Written by Alexander Perelman](https://groas.com/post/white-label-google-ads-agency-execution-scale-without-hiring)
* [![Layered translucent architectural planes rising from a topographic grid surface, lit in deep amber, against a near-black slate background with soft atmospheric depth.](https://groas.com/media/blog/8d12ab28adabdf3c8453a0b34afd145c1931954aa05e302f1f084f7b8b651580.jpg)](https://groas.com/post/saas-google-ads-case-study-fix-rising-cpl-pipeline-intent-rebuild)
  ## [How A SaaS Team Fixed Rising CPL By Rebuilding Google Ads For Pipeline Intent](https://groas.com/post/saas-google-ads-case-study-fix-rising-cpl-pipeline-intent-rebuild)
  [June 10, 2026 • 10 min read](https://groas.com/post/saas-google-ads-case-study-fix-rising-cpl-pipeline-intent-rebuild)

  [Written by Alexander Perelman](https://groas.com/post/saas-google-ads-case-study-fix-rising-cpl-pipeline-intent-rebuild)
* [![Abstract 3D illustration of concentric orbital rings and layered translucent panes in electric blue on a deep slate background, with flowing data ribbons connecting geometric nodes](https://groas.com/media/blog/646067991d70c64885c023f5ef661849f1774bc772d8debc9076603e1c505532.jpg)](https://groas.com/post/google-ads-mcc-management-at-scale-complete-operations-guide)
  ## [Google Ads MCC Management At Scale: The Complete Operations Guide](https://groas.com/post/google-ads-mcc-management-at-scale-complete-operations-guide)
  [June 10, 2026 • 13 min read](https://groas.com/post/google-ads-mcc-management-at-scale-complete-operations-guide)

  [Written by Alexander Perelman](https://groas.com/post/google-ads-mcc-management-at-scale-complete-operations-guide)
* [![Two suspended geometric prisms facing each other, lit in electric blue, floating above a deep slate surface with soft volumetric haze between them](https://groas.com/media/blog/aabdb5bea2056e2ae71305163103206aade635d911ccde65d4da5adb00889792.jpg)](https://groas.com/post/directive-vs-groas-google-ads-b2b-saas-comparison-2026)
  ## [Directive Vs groas: Which Google Ads Management Approach Wins For B2B And SaaS In 2026](https://groas.com/post/directive-vs-groas-google-ads-b2b-saas-comparison-2026)
  [June 10, 2026 • 12 min read](https://groas.com/post/directive-vs-groas-google-ads-b2b-saas-comparison-2026)

  [Written by Alexander Perelman](https://groas.com/post/directive-vs-groas-google-ads-b2b-saas-comparison-2026)
* [![Abstract connected nodes with electric blue light pulses on deep slate background, split by a suspended frosted-glass prism dividing automated flow from still geometric forms.](https://groas.com/media/blog/a07500eca8dd5f5091ac54d424b43fc662e55bfff50805c018e8af2fe8c56ced.jpg)](https://groas.com/post/why-ai-google-ads-tools-fail-strategic-decisions-limitations)
  ## [Why AI Google Ads Tools Fail At Strategic Decisions (And Always Will)](https://groas.com/post/why-ai-google-ads-tools-fail-strategic-decisions-limitations)
  [June 10, 2026 • 11 min read](https://groas.com/post/why-ai-google-ads-tools-fail-strategic-decisions-limitations)

  [Written by Alexander Perelman](https://groas.com/post/why-ai-google-ads-tools-fail-strategic-decisions-limitations)
* [![Abstract 3D illustration of flowing data ribbons in muted gold streaming through layered translucent planes on a deep slate background](https://groas.com/media/blog/fa2e7d9f678b3c12ff6221a481660c8b60e6673afd6e2961ca4a559bddbf28ba.jpg)](https://groas.com/post/how-to-white-label-google-ads-build-profitable-agency-model)
  ## [How To White Label Google Ads And Build A Profitable Agency Model](https://groas.com/post/how-to-white-label-google-ads-build-profitable-agency-model)
  [June 10, 2026 • 11 min read](https://groas.com/post/how-to-white-label-google-ads-build-profitable-agency-model)

  [Written by Alexander Perelman](https://groas.com/post/how-to-white-label-google-ads-build-profitable-agency-model)
* [![Abstract 3D illustration of a cracked geometric surface plateau with electric blue light fractures on a deep slate background, signaling structural stagnation.](https://groas.com/media/blog/89d3caa0a98b4a89f7acc7d0813cb546f4031fdb89a2504387aa3a2f161a3d9d.jpg)](https://groas.com/post/google-ads-performance-ceiling-9-warning-signs-change-strategy)
  ## [9 Google Ads Performance Problems That Signal It Is Time To Change Your Strategy](https://groas.com/post/google-ads-performance-ceiling-9-warning-signs-change-strategy)
  [June 10, 2026 • 14 min read](https://groas.com/post/google-ads-performance-ceiling-9-warning-signs-change-strategy)

  [Written by Alexander Perelman](https://groas.com/post/google-ads-performance-ceiling-9-warning-signs-change-strategy)
* [![Abstract 3D illustration of layered translucent planes with flowing data ribbons in muted gold on a deep slate background, soft directional lighting](https://groas.com/media/blog/5d9b3ffd3b4556a7df1fb3150f61849f0596e0d156dbb9598a8609c9c06ff45f.jpg)](https://groas.com/post/how-to-calculate-incremental-value-brand-bidding-google-ads)
  ## [How To Calculate True Incremental Value From Brand Bidding In Google Ads](https://groas.com/post/how-to-calculate-incremental-value-brand-bidding-google-ads)
  [June 10, 2026 • 13 min read](https://groas.com/post/how-to-calculate-incremental-value-brand-bidding-google-ads)

  [Written by Alexander Perelman](https://groas.com/post/how-to-calculate-incremental-value-brand-bidding-google-ads)
* [![Abstract 3D illustration of two parallel flowing data ribbons in deep amber diverging and merging against a near-black slate background with soft directional lighting](https://groas.com/media/blog/72212308c8778534fa29b1a5ff2be740ecd482e30bbf53d542ddc9ebd90edfab.jpg)](https://groas.com/post/brand-term-bidding-incrementality-test-google-ads)
  ## [How To Run A Brand Term Bidding Incrementality Test In Google Ads](https://groas.com/post/brand-term-bidding-incrementality-test-google-ads)
  [June 10, 2026 • 12 min read](https://groas.com/post/brand-term-bidding-incrementality-test-google-ads)

  [Written by Alexander Perelman](https://groas.com/post/brand-term-bidding-incrementality-test-google-ads)
* [![3D editorial illustration of a fragmented cluster of geometric shards dissolving into sparse nodes, electric blue accent, deep slate background](https://groas.com/media/blog/b7fc7d913a80981a9bb759b34f59c74de80b2f1366fcb206621e788fede45f44.jpg)](https://groas.com/post/google-ads-keyword-limit-costing-you-money-2026)
  ## [The Google Ads Keyword Limit That Is Costing You Money](https://groas.com/post/google-ads-keyword-limit-costing-you-money-2026)
  [June 10, 2026 • 10 min read](https://groas.com/post/google-ads-keyword-limit-costing-you-money-2026)

  [Written by Alexander Perelman](https://groas.com/post/google-ads-keyword-limit-costing-you-money-2026)
* [![Abstract 3D illustration of connected nodes with electric blue light pulses on deep slate background, geometric network representing AI optimization prerequisites](https://groas.com/media/blog/d0401ad625be160b05c1f1c601d4c78b868b127f924cf1a9345e43194f359698.jpg)](https://groas.com/post/google-ads-ai-optimization-requirements-in-house-teams)
  ## [7 Google Ads AI Optimization Requirements You're Probably Missing](https://groas.com/post/google-ads-ai-optimization-requirements-in-house-teams)
  [June 10, 2026 • 11 min read](https://groas.com/post/google-ads-ai-optimization-requirements-in-house-teams)

  [Written by Alexander Perelman](https://groas.com/post/google-ads-ai-optimization-requirements-in-house-teams)
* [![A single large geometric prism on a deep slate background, illuminated by cool teal directional light, surrounded by sparse floating smaller cubes fading into shadow.](https://groas.com/media/blog/6535ebc600de81911059a087ac8ee4f2ca707c442eee342896168a6657b29168.jpg)](https://groas.com/post/too-many-keywords-google-ads-mistake-best-keyword-strategy-2026)
  ## [Why Running Thousands Of Keywords In Google Ads Is Now A Mistake (And What To Do Instead)](https://groas.com/post/too-many-keywords-google-ads-mistake-best-keyword-strategy-2026)
  [June 10, 2026 • 11 min read](https://groas.com/post/too-many-keywords-google-ads-mistake-best-keyword-strategy-2026)

  [Written by Alexander Perelman](https://groas.com/post/too-many-keywords-google-ads-mistake-best-keyword-strategy-2026)
* [![Abstract 3D editorial illustration of connected nodes with electric blue light pulses on deep slate background, centered composition with soft directional lighting.](https://groas.com/media/blog/73e84a5b08d38f8ab1af4422531b893d6497bba1b7726fa67662e87faab3e027.jpg)](https://groas.com/post/today-in-google-ads-june-10-2026)
  ## [Today In Google Ads: June 10, 2026](https://groas.com/post/today-in-google-ads-june-10-2026)
  [June 10, 2026 • 5 min read](https://groas.com/post/today-in-google-ads-june-10-2026)

  [Written by Alexander Perelman](https://groas.com/post/today-in-google-ads-june-10-2026)

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