--- title: "Alexander Perelman, Head Of Product @ groas: groas Blog (page 25)" description: "Ex Goldman Sachs and Ex Stanford Computer Science Page 25 of 62." url: "https://groas.com/author/alexander-perelman/page/25" image: "https://groas.com/og/groas.jpg" --- # Alexander Perelman ![Alexander Perelman](https://groas.com/media/blog/4f17cac3a81acc224cc1b2cfab8f94bbc295a3089d13e8421125771ef8d4064f.jpg) Head Of Product @ groas Ex Goldman Sachs and Ex Stanford Computer Science [LinkedIn](https://www.linkedin.com/in/alexander-433793253/) - [All Blogs](https://groas.com/blog) - [Google Ads Best Practices](https://groas.com/category/google-ads-best-practices) - [AI For Google Ads](https://groas.com/category/ai-for-google-ads) - [Google Ads News](https://groas.com/category/google-ads-news) * ## [How A SaaS Company Optimized Google Ads For Pipeline Instead Of Leads](https://groas.com/post/saas-google-ads-pipeline-optimization-attribution-rebuild-case-study) [June 16, 2026 • 11 min read](https://groas.com/post/saas-google-ads-pipeline-optimization-attribution-rebuild-case-study) [Written by Alexander Perelman](https://groas.com/post/saas-google-ads-pipeline-optimization-attribution-rebuild-case-study) * ## [How To Run YouTube Ads In 2026: Frequency, Formats, And Strategy](https://groas.com/post/youtube-ads-strategy-2026-frequency-formats-guide) [June 16, 2026 • 11 min read](https://groas.com/post/youtube-ads-strategy-2026-frequency-formats-guide) [Written by Alexander Perelman](https://groas.com/post/youtube-ads-strategy-2026-frequency-formats-guide) * ## [How An Ecommerce Brand Cut Wasted Ad Spend By Optimizing Google Shopping For Margin](https://groas.com/post/ecommerce-google-shopping-feed-margin-optimization-case-study) [June 16, 2026 • 11 min read](https://groas.com/post/ecommerce-google-shopping-feed-margin-optimization-case-study) [Written by Alexander Perelman](https://groas.com/post/ecommerce-google-shopping-feed-margin-optimization-case-study) * ## [The Dirty Secret Of Fully Managed Google Ads: Most Services Still Require Hours Of Your Time](https://groas.com/post/fully-managed-google-ads-dirty-secret-client-time-requirements) [June 16, 2026 • 10 min read](https://groas.com/post/fully-managed-google-ads-dirty-secret-client-time-requirements) [Written by Alexander Perelman](https://groas.com/post/fully-managed-google-ads-dirty-secret-client-time-requirements) * ## [10 Ways To Scale White-Label Google Ads Without Hiring More Staff](https://groas.com/post/white-label-google-ads-scale-agency-without-hiring) [June 16, 2026 • 12 min read](https://groas.com/post/white-label-google-ads-scale-agency-without-hiring) [Written by Alexander Perelman](https://groas.com/post/white-label-google-ads-scale-agency-without-hiring) * ## [WordStream Vs Search Ads 360 Vs Groas: Which Google Ads Tool Fits Your Agency In 2026](https://groas.com/post/wordstream-vs-search-ads-360-vs-groas-google-ads-tool-agency-comparison-2026) [June 16, 2026 • 12 min read](https://groas.com/post/wordstream-vs-search-ads-360-vs-groas-google-ads-tool-agency-comparison-2026) [Written by Alexander Perelman](https://groas.com/post/wordstream-vs-search-ads-360-vs-groas-google-ads-tool-agency-comparison-2026) * ## [Why Your 10,000-Keyword Google Ads Account Is Working Against You In 2026](https://groas.com/post/10000-keyword-google-ads-account-working-against-you-2026) [June 16, 2026 • 11 min read](https://groas.com/post/10000-keyword-google-ads-account-working-against-you-2026) [Written by Alexander Perelman](https://groas.com/post/10000-keyword-google-ads-account-working-against-you-2026) * ## [The Hybrid Google Ads Trap: Why Middle Ground Is Worse Than Either Extreme](https://groas.com/post/hybrid-google-ads-management-trap-diy-vs-managed-middle-ground) [June 16, 2026 • 12 min read](https://groas.com/post/hybrid-google-ads-management-trap-diy-vs-managed-middle-ground) [Written by Alexander Perelman](https://groas.com/post/hybrid-google-ads-management-trap-diy-vs-managed-middle-ground) * ## [10 Ways To Scale Your Google Ads Agency Without Adding Headcount](https://groas.com/post/scale-google-ads-agency-without-adding-headcount-operations-playbook) [June 16, 2026 • 10 min read](https://groas.com/post/scale-google-ads-agency-without-adding-headcount-operations-playbook) [Written by Alexander Perelman](https://groas.com/post/scale-google-ads-agency-without-adding-headcount-operations-playbook) * ## [Google Ads Learning Phase: When Your Agency Is Making Excuses](https://groas.com/post/google-ads-learning-phase-agency-excuse-accountability) [June 16, 2026 • 10 min read](https://groas.com/post/google-ads-learning-phase-agency-excuse-accountability) [Written by Alexander Perelman](https://groas.com/post/google-ads-learning-phase-agency-excuse-accountability) * ## [Today In Google Ads: June 16, 2026 - Google Consent Mode overhaul strips GA4 Signals override - eff...](https://groas.com/post/today-in-google-ads-june-16-2026) [June 16, 2026 • 6 min read](https://groas.com/post/today-in-google-ads-june-16-2026) [Written by Alexander Perelman](https://groas.com/post/today-in-google-ads-june-16-2026) * ## [How A Multi-Location Dental Group Cut Cost Per New Patient By Rebuilding Google Ads Around Local Intent](https://groas.com/post/multi-location-dental-google-ads-local-intent-rebuild-cost-per-patient) [June 15, 2026 • 11 min read](https://groas.com/post/multi-location-dental-google-ads-local-intent-rebuild-cost-per-patient) [Written by Alexander Perelman](https://groas.com/post/multi-location-dental-google-ads-local-intent-rebuild-cost-per-patient) * ## [Why Big Google Ads Agencies Structurally Underdeliver For Mid-Market Advertisers](https://groas.com/post/big-google-ads-agencies-underdeliver-mid-market-advertisers) [June 15, 2026 • 11 min read](https://groas.com/post/big-google-ads-agencies-underdeliver-mid-market-advertisers) [Written by Alexander Perelman](https://groas.com/post/big-google-ads-agencies-underdeliver-mid-market-advertisers) * ## [How A Law Firm Cut Cost Per Lead By Fixing Google Ads Conversion Tracking](https://groas.com/post/law-firm-google-ads-conversion-tracking-cost-per-lead-case-study) [June 15, 2026 • 12 min read](https://groas.com/post/law-firm-google-ads-conversion-tracking-cost-per-lead-case-study) [Written by Alexander Perelman](https://groas.com/post/law-firm-google-ads-conversion-tracking-cost-per-lead-case-study) * ## [How A DTC Brand Fixed Google Ads By Making Margin Visible To The Algorithm](https://groas.com/post/google-ads-ecommerce-margin-optimization-case-study) [June 15, 2026 • 11 min read](https://groas.com/post/google-ads-ecommerce-margin-optimization-case-study) [Written by Alexander Perelman](https://groas.com/post/google-ads-ecommerce-margin-optimization-case-study) * ## [Holding Company Agencies Vs Independent Agencies Vs Autonomous Platforms: Which Fits Your Scale](https://groas.com/post/holding-company-agency-vs-independent-agency-vs-autonomous-google-ads-platform-comparison) [June 15, 2026 • 13 min read](https://groas.com/post/holding-company-agency-vs-independent-agency-vs-autonomous-google-ads-platform-comparison) [Written by Alexander Perelman](https://groas.com/post/holding-company-agency-vs-independent-agency-vs-autonomous-google-ads-platform-comparison) * ## [Why Big Ad Agencies Fail Growth-Stage Advertisers: A Structural Analysis](https://groas.com/post/why-big-ad-agencies-fail-growth-stage-advertisers-structural-analysis) [June 15, 2026 • 10 min read](https://groas.com/post/why-big-ad-agencies-fail-growth-stage-advertisers-structural-analysis) [Written by Alexander Perelman](https://groas.com/post/why-big-ad-agencies-fail-growth-stage-advertisers-structural-analysis) * ## [How A DTC Brand Fixed GA4 Enhanced Conversions And Unlocked Smart Bidding In 60 Days](https://groas.com/post/dtc-ga4-enhanced-conversions-fix-smart-bidding-google-ads-case-study) [June 15, 2026 • 11 min read](https://groas.com/post/dtc-ga4-enhanced-conversions-fix-smart-bidding-google-ads-case-study) [Written by Alexander Perelman](https://groas.com/post/dtc-ga4-enhanced-conversions-fix-smart-bidding-google-ads-case-study) * ## [Why More Keywords Hurt Your Google Ads Performance In 2026](https://groas.com/post/too-many-keywords-hurt-google-ads-performance-keyword-bloat-2026) [June 15, 2026 • 11 min read](https://groas.com/post/too-many-keywords-hurt-google-ads-performance-keyword-bloat-2026) [Written by Alexander Perelman](https://groas.com/post/too-many-keywords-hurt-google-ads-performance-keyword-bloat-2026) * ## [How An In-House Google Ads Team Broke Through Their Performance Plateau](https://groas.com/post/in-house-google-ads-performance-plateau-structural-ceiling-case-study) [June 15, 2026 • 10 min read](https://groas.com/post/in-house-google-ads-performance-plateau-structural-ceiling-case-study) [Written by Alexander Perelman](https://groas.com/post/in-house-google-ads-performance-plateau-structural-ceiling-case-study) * ## [Google Ads Keyword Consolidation: Why Less Is More In 2026](https://groas.com/post/google-ads-keyword-consolidation-why-less-is-more-2026) [June 15, 2026 • 12 min read](https://groas.com/post/google-ads-keyword-consolidation-why-less-is-more-2026) [Written by Alexander Perelman](https://groas.com/post/google-ads-keyword-consolidation-why-less-is-more-2026) * ## [How To Set Up Negative Keywords In Performance Max Campaigns](https://groas.com/post/how-to-set-up-negative-keywords-performance-max-campaigns-pmax-exclusions-guide) [June 15, 2026 • 12 min read](https://groas.com/post/how-to-set-up-negative-keywords-performance-max-campaigns-pmax-exclusions-guide) [Written by Alexander Perelman](https://groas.com/post/how-to-set-up-negative-keywords-performance-max-campaigns-pmax-exclusions-guide) * ## [How A SaaS Company Fixed Google Ads Conversion Tracking To Generate Real Pipeline](https://groas.com/post/saas-google-ads-conversion-tracking-fix-pipeline-case-study) [June 15, 2026 • 10 min read](https://groas.com/post/saas-google-ads-conversion-tracking-fix-pipeline-case-study) [Written by Alexander Perelman](https://groas.com/post/saas-google-ads-conversion-tracking-fix-pipeline-case-study) * ## [7 Brand Bidding Mistakes Google Ads Managers Get Wrong](https://groas.com/post/brand-term-bidding-mistakes-google-ads-strategy) [June 15, 2026 • 10 min read](https://groas.com/post/brand-term-bidding-mistakes-google-ads-strategy) [Written by Alexander Perelman](https://groas.com/post/brand-term-bidding-mistakes-google-ads-strategy) 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