---
title: "Alexander Perelman, Head Of Product @ groas: groas Blog (page 24)"
description: "Ex Goldman Sachs and Ex Stanford Computer Science Page 24 of 62."
url: "https://groas.com/author/alexander-perelman/page/24"
image: "https://groas.com/og/groas.jpg"
---

# Alexander Perelman

![Alexander Perelman](https://groas.com/media/blog/4f17cac3a81acc224cc1b2cfab8f94bbc295a3089d13e8421125771ef8d4064f.jpg)

Head Of Product @ groas

Ex Goldman Sachs and Ex Stanford Computer Science

[LinkedIn](https://www.linkedin.com/in/alexander-433793253/)

- [All Blogs](https://groas.com/blog)
- [Google Ads Best Practices](https://groas.com/category/google-ads-best-practices)
- [AI For Google Ads](https://groas.com/category/ai-for-google-ads)
- [Google Ads News](https://groas.com/category/google-ads-news)

* ## [How A Legal Services Firm Cut Lead Costs With Better Google Ads Tracking](https://groas.com/post/legal-services-firm-cut-lead-costs-google-ads-tracking-rebuild-case-study)
  [June 18, 2026 • 12 min read](https://groas.com/post/legal-services-firm-cut-lead-costs-google-ads-tracking-rebuild-case-study)

  [Written by Alexander Perelman](https://groas.com/post/legal-services-firm-cut-lead-costs-google-ads-tracking-rebuild-case-study)
* ## [How A Local Service Business Cut CPL By 50% With Hyperlocal Google Ads](https://groas.com/post/local-service-business-google-ads-hyperlocal-case-study-cut-cpl)
  [June 18, 2026 • 13 min read](https://groas.com/post/local-service-business-google-ads-hyperlocal-case-study-cut-cpl)

  [Written by Alexander Perelman](https://groas.com/post/local-service-business-google-ads-hyperlocal-case-study-cut-cpl)
* ## [Google Shopping Feed Optimization Guide: Best Practices For Higher ROAS](https://groas.com/post/google-shopping-feed-optimization-guide-best-practices-higher-roas)
  [June 18, 2026 • 12 min read](https://groas.com/post/google-shopping-feed-optimization-guide-best-practices-higher-roas)

  [Written by Alexander Perelman](https://groas.com/post/google-shopping-feed-optimization-guide-best-practices-higher-roas)
* ## [Why Your Google Ads Signal Quality Matters More Than Bidding Strategy](https://groas.com/post/google-ads-signal-quality-smart-bidding-underperforming)
  [June 18, 2026 • 11 min read](https://groas.com/post/google-ads-signal-quality-smart-bidding-underperforming)

  [Written by Alexander Perelman](https://groas.com/post/google-ads-signal-quality-smart-bidding-underperforming)
* ## [Adalysis Vs Managed Google Ads: Which Model Wins For Agencies In 2026](https://groas.com/post/adalysis-review-2026-vs-managed-google-ads-agencies)
  [June 18, 2026 • 11 min read](https://groas.com/post/adalysis-review-2026-vs-managed-google-ads-agencies)

  [Written by Alexander Perelman](https://groas.com/post/adalysis-review-2026-vs-managed-google-ads-agencies)
* ## [Static Vs Dynamic Landing Pages For Google Ads: When Complexity Is Not Worth It](https://groas.com/post/static-vs-dynamic-landing-pages-google-ads-when-complexity-not-worth-it)
  [June 18, 2026 • 11 min read](https://groas.com/post/static-vs-dynamic-landing-pages-google-ads-when-complexity-not-worth-it)

  [Written by Alexander Perelman](https://groas.com/post/static-vs-dynamic-landing-pages-google-ads-when-complexity-not-worth-it)
* ## [How To Hand Off Google Ads To An Agency Without Losing Performance](https://groas.com/post/how-to-hand-off-google-ads-to-agency-without-losing-performance)
  [June 18, 2026 • 11 min read](https://groas.com/post/how-to-hand-off-google-ads-to-agency-without-losing-performance)

  [Written by Alexander Perelman](https://groas.com/post/how-to-hand-off-google-ads-to-agency-without-losing-performance)
* ## [Why Your Google Ads ROAS Target Is Killing Conversion Volume](https://groas.com/post/roas-target-too-high-google-ads-killing-conversion-volume)
  [June 18, 2026 • 10 min read](https://groas.com/post/roas-target-too-high-google-ads-killing-conversion-volume)

  [Written by Alexander Perelman](https://groas.com/post/roas-target-too-high-google-ads-killing-conversion-volume)
* ## [Why Google Ads Retainer Models Fail Growth-Stage Advertisers](https://groas.com/post/google-ads-agency-retainer-model-fails-growth-stage-advertisers)
  [June 18, 2026 • 11 min read](https://groas.com/post/google-ads-agency-retainer-model-fails-growth-stage-advertisers)

  [Written by Alexander Perelman](https://groas.com/post/google-ads-agency-retainer-model-fails-growth-stage-advertisers)
* ## [How Agencies Scale Google Ads Without Hiring: The Autonomous Management Guide](https://groas.com/post/how-agencies-scale-google-ads-without-hiring-autonomous-management-guide)
  [June 18, 2026 • 11 min read](https://groas.com/post/how-agencies-scale-google-ads-without-hiring-autonomous-management-guide)

  [Written by Alexander Perelman](https://groas.com/post/how-agencies-scale-google-ads-without-hiring-autonomous-management-guide)
* ## [How A DTC Brand Rebuilt Google Ads Around Profit And Broke Through A 14-Month Revenue Plateau](https://groas.com/post/ecommerce-google-ads-profit-optimization-revenue-plateau-case-study)
  [June 18, 2026 • 9 min read](https://groas.com/post/ecommerce-google-ads-profit-optimization-revenue-plateau-case-study)

  [Written by Alexander Perelman](https://groas.com/post/ecommerce-google-ads-profit-optimization-revenue-plateau-case-study)
* ## [When To Leave Your Google Ads Agency: An Ecommerce Case Study](https://groas.com/post/when-to-leave-google-ads-agency-ecommerce-webfx-case-study)
  [June 18, 2026 • 10 min read](https://groas.com/post/when-to-leave-google-ads-agency-ecommerce-webfx-case-study)

  [Written by Alexander Perelman](https://groas.com/post/when-to-leave-google-ads-agency-ecommerce-webfx-case-study)
* ## [Today In Google Ads: June 18, 2026](https://groas.com/post/today-in-google-ads-june-18-2026)
  [June 18, 2026 • 5 min read](https://groas.com/post/today-in-google-ads-june-18-2026)

  [Written by Alexander Perelman](https://groas.com/post/today-in-google-ads-june-18-2026)
* ## [How To Optimize Google Ads For Real Estate: A Lead Quality Framework For 2026](https://groas.com/post/how-to-optimize-google-ads-for-real-estate-lead-quality-framework-2026)
  [June 17, 2026 • 12 min read](https://groas.com/post/how-to-optimize-google-ads-for-real-estate-lead-quality-framework-2026)

  [Written by Alexander Perelman](https://groas.com/post/how-to-optimize-google-ads-for-real-estate-lead-quality-framework-2026)
* ## [How To Scale Google Shopping Budget Without Killing Performance: A 6-Step Framework](https://groas.com/post/how-to-scale-google-shopping-budget-without-killing-performance)
  [June 17, 2026 • 11 min read](https://groas.com/post/how-to-scale-google-shopping-budget-without-killing-performance)

  [Written by Alexander Perelman](https://groas.com/post/how-to-scale-google-shopping-budget-without-killing-performance)
* ## [Why Holding Company Agencies Struggle With Google Ads Management: A Structural Critique](https://groas.com/post/holding-company-google-ads-agency-problems-structural-critique)
  [June 17, 2026 • 10 min read](https://groas.com/post/holding-company-google-ads-agency-problems-structural-critique)

  [Written by Alexander Perelman](https://groas.com/post/holding-company-google-ads-agency-problems-structural-critique)
* ## [8 Google Ads Reporting Mistakes Costing You Clients](https://groas.com/post/google-ads-agency-reporting-mistakes-costing-clients)
  [June 17, 2026 • 10 min read](https://groas.com/post/google-ads-agency-reporting-mistakes-costing-clients)

  [Written by Alexander Perelman](https://groas.com/post/google-ads-agency-reporting-mistakes-costing-clients)
* ## [Why Holding Company Media Agencies Structurally Fail At Google Ads Performance](https://groas.com/post/holding-company-google-ads-agency-structural-conflicts-performance-failure)
  [June 17, 2026 • 12 min read](https://groas.com/post/holding-company-google-ads-agency-structural-conflicts-performance-failure)

  [Written by Alexander Perelman](https://groas.com/post/holding-company-google-ads-agency-structural-conflicts-performance-failure)
* ## [Why Big Agencies Underperform On Google Ads: Structural Incentives That Hurt Your Results](https://groas.com/post/why-big-agencies-underperform-google-ads-structural-incentives)
  [June 17, 2026 • 10 min read](https://groas.com/post/why-big-agencies-underperform-google-ads-structural-incentives)

  [Written by Alexander Perelman](https://groas.com/post/why-big-agencies-underperform-google-ads-structural-incentives)
* ## [8 Google Ads Client Retention Tactics To Reduce Churn](https://groas.com/post/google-ads-agency-client-retention-tactics-reduce-churn)
  [June 17, 2026 • 12 min read](https://groas.com/post/google-ads-agency-client-retention-tactics-reduce-churn)

  [Written by Alexander Perelman](https://groas.com/post/google-ads-agency-client-retention-tactics-reduce-churn)
* ## [How An Ecommerce Brand Broke A Google Shopping Plateau With Feed Optimization](https://groas.com/post/ecommerce-google-shopping-plateau-feed-optimization-margin-segmentation-case-study)
  [June 17, 2026 • 10 min read](https://groas.com/post/ecommerce-google-shopping-plateau-feed-optimization-margin-segmentation-case-study)

  [Written by Alexander Perelman](https://groas.com/post/ecommerce-google-shopping-plateau-feed-optimization-margin-segmentation-case-study)
* ## [Should You Really Bid On Brand Keywords In Google Ads? The Incrementality Math Most Advertisers Never Run](https://groas.com/post/should-you-bid-on-brand-keywords-google-ads-incrementality-test-aef24)
  [June 17, 2026 • 11 min read](https://groas.com/post/should-you-bid-on-brand-keywords-google-ads-incrementality-test-aef24)

  [Written by Alexander Perelman](https://groas.com/post/should-you-bid-on-brand-keywords-google-ads-incrementality-test-aef24)
* ## [Today In Google Ads: June 17, 2026 - Google Announces Aug 17 Bidding Target Optimization - tCPA/tRO...](https://groas.com/post/today-in-google-ads-june-17-2026)
  [June 17, 2026 • 6 min read](https://groas.com/post/today-in-google-ads-june-17-2026)

  [Written by Alexander Perelman](https://groas.com/post/today-in-google-ads-june-17-2026)
* ## [Google Ads Management Options Compared: DIY Vs Agency Vs Autonomous](https://groas.com/post/diy-vs-agency-vs-autonomous-google-ads-management-compared)
  [June 16, 2026 • 12 min read](https://groas.com/post/diy-vs-agency-vs-autonomous-google-ads-management-compared)

  [Written by Alexander Perelman](https://groas.com/post/diy-vs-agency-vs-autonomous-google-ads-management-compared)

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