--- title: "Alexander Perelman, Head Of Product @ groas: groas Blog (page 15)" description: "Ex Goldman Sachs and Ex Stanford Computer Science Page 15 of 62." url: "https://groas.com/author/alexander-perelman/page/15" image: "https://groas.com/og/groas.jpg" --- # Alexander Perelman ![Alexander Perelman](https://groas.com/media/blog/4f17cac3a81acc224cc1b2cfab8f94bbc295a3089d13e8421125771ef8d4064f.jpg) Head Of Product @ groas Ex Goldman Sachs and Ex Stanford Computer Science [LinkedIn](https://www.linkedin.com/in/alexander-433793253/) - [All Blogs](https://groas.com/blog) - [Google Ads Best Practices](https://groas.com/category/google-ads-best-practices) - [AI For Google Ads](https://groas.com/category/ai-for-google-ads) - [Google Ads News](https://groas.com/category/google-ads-news) * ## [How to Get Cited in Google AI Overviews: Answer-First Content, Entities and Passage Optimization](https://groas.com/post/how-to-get-cited-in-google-ai-overviews) [September 9, 2026 • 5 min read](https://groas.com/post/how-to-get-cited-in-google-ai-overviews) [Written by Alexander Perelman](https://groas.com/post/how-to-get-cited-in-google-ai-overviews) * ## [Target CPA vs Target ROAS in Google Ads: Which Bid Strategy to Use](https://groas.com/post/target-cpa-vs-target-roas-google-ads) [September 9, 2026 • 7 min read](https://groas.com/post/target-cpa-vs-target-roas-google-ads) [Written by Alexander Perelman](https://groas.com/post/target-cpa-vs-target-roas-google-ads) * ## [Google Ads Consent Mode v2 and Conversion Tracking Setup for 2026](https://groas.com/post/google-ads-consent-mode-v2-setup-guide) [September 9, 2026 • 8 min read](https://groas.com/post/google-ads-consent-mode-v2-setup-guide) [Written by Alexander Perelman](https://groas.com/post/google-ads-consent-mode-v2-setup-guide) * ## [Google Ads Scripts vs Autonomous Automation: What to Automate and When to Hand Off](https://groas.com/post/google-ads-scripts-automation-vs-autonomous) [September 9, 2026 • 6 min read](https://groas.com/post/google-ads-scripts-automation-vs-autonomous) [Written by Alexander Perelman](https://groas.com/post/google-ads-scripts-automation-vs-autonomous) * [![Illustration for: Google Ads Grader vs. WordStream vs. Adsgrader: Which Free Audit Tool Catches What (and What to Do After)](https://groas.com/media/blog/f9a707cb7a12a8f7c5e93241c7f9b6356be4ecd83a4ef179c43f8ada55984b03.png)](https://groas.com/post/google-ads-grader-vs-wordstream-vs-adsgr) ## [Google Ads Grader vs. WordStream vs. Adsgrader: What Free Audits Miss](https://groas.com/post/google-ads-grader-vs-wordstream-vs-adsgr) [September 9, 2026 • 7 min read](https://groas.com/post/google-ads-grader-vs-wordstream-vs-adsgr) [Written by Alexander Perelman](https://groas.com/post/google-ads-grader-vs-wordstream-vs-adsgr) * [![Illustration for: Is a White-Label Google Ads Tool That Integrates With Shopify Right for Your Agency?](https://groas.com/media/blog/638afb4b6a5ad78c1ff3b641f289949cd05f694ca672cf0aa7b2dc8287ac0cfb.png)](https://groas.com/post/is-a-white-label-google-ads-tool-that-in) ## [Should Your Agency Buy a White-Label Google Ads Tool for Shopify?](https://groas.com/post/is-a-white-label-google-ads-tool-that-in) [September 8, 2026 • 6 min read](https://groas.com/post/is-a-white-label-google-ads-tool-that-in) [Written by Alexander Perelman](https://groas.com/post/is-a-white-label-google-ads-tool-that-in) * ## [Ads in AI Overviews and AI Mode: What Advertisers Need to Know](https://groas.com/post/ads-in-ai-overviews-ai-mode) [September 7, 2026 • 5 min read](https://groas.com/post/ads-in-ai-overviews-ai-mode) [Written by Alexander Perelman](https://groas.com/post/ads-in-ai-overviews-ai-mode) * [![Illustration for: Can AI Run Google Ads Better Than My Agency? An Honest Head-to-Head](https://groas.com/media/blog/ea547305e7fd075ac16f05517d478b9239a7410171ff47c11a9b5b3347c53809.png)](https://groas.com/post/can-ai-run-google-ads-better-than-my-age) ## [AI vs. Agency for Google Ads: The Honest $4,000-a-Month Test](https://groas.com/post/can-ai-run-google-ads-better-than-my-age) [September 7, 2026 • 5 min read](https://groas.com/post/can-ai-run-google-ads-better-than-my-age) [Written by Alexander Perelman](https://groas.com/post/can-ai-run-google-ads-better-than-my-age) * [![Illustration for: ROAS vs CPA vs tCPA/tROAS Naming: The Bid Goal Terminology Untangled](https://groas.com/media/blog/40e30cd40eef200f3491083fe895b6a00c94a1f320c174f124a3e69095e60aec.png)](https://groas.com/post/roas-vs-cpa-vs-tcpa-troas-naming-the-bid) ## [CPA, ROAS, tCPA, and tROAS: Choose the Right Google Ads Goal](https://groas.com/post/roas-vs-cpa-vs-tcpa-troas-naming-the-bid) [September 6, 2026 • 6 min read](https://groas.com/post/roas-vs-cpa-vs-tcpa-troas-naming-the-bid) [Written by Alexander Perelman](https://groas.com/post/roas-vs-cpa-vs-tcpa-troas-naming-the-bid) * [![Illustration for: ROAS vs CPA: Which Bid Goal Should Actually Drive Your Google Ads (With a Decision Framework)](https://groas.com/media/blog/abec109102f571f9749fc5f2d29c0893cc47fc8441dc6010cc622a5bac68f4c6.png)](https://groas.com/post/roas-vs-cpa-which-bid-goal-should-actual) ## [Target CPA vs. Target ROAS: How to Choose the Right Google Ads Bid Goal](https://groas.com/post/roas-vs-cpa-which-bid-goal-should-actual) [September 5, 2026 • 6 min read](https://groas.com/post/roas-vs-cpa-which-bid-goal-should-actual) [Written by Alexander Perelman](https://groas.com/post/roas-vs-cpa-which-bid-goal-should-actual) * [![Illustration for: YouTube Ads in 2026: Frequency Increases, Policy Changes, and What Advertisers Should Do](https://groas.com/media/blog/64aefa5501f24e5d3ba833f080f506c5f3c7f4915bdd69e3ca630c04cf00886b.png)](https://groas.com/post/youtube-ads-in-2026-frequency-increases) ## [YouTube Ads in 2026: Why Frequency Is Rising and What to Fix First](https://groas.com/post/youtube-ads-in-2026-frequency-increases) [September 4, 2026 • 5 min read](https://groas.com/post/youtube-ads-in-2026-frequency-increases) [Written by Alexander Perelman](https://groas.com/post/youtube-ads-in-2026-frequency-increases) * [![Illustration for: What Is a Google Ads AI Agent? How Autonomous PPC Actually Works (and Where Humans Still Matter)](https://groas.com/media/blog/7f12ea2f7b52ce30cd0b90f416ee171572db70eba9809f987d4ae08ebe791230.png)](https://groas.com/post/what-is-a-google-ads-ai-agent-how-autono) ## [Google Ads AI Agents: What Autonomous PPC Actually Does—and Where Humans Still Matter](https://groas.com/post/what-is-a-google-ads-ai-agent-how-autono) [September 3, 2026 • 6 min read](https://groas.com/post/what-is-a-google-ads-ai-agent-how-autono) [Written by Alexander Perelman](https://groas.com/post/what-is-a-google-ads-ai-agent-how-autono) * ## [Third-Party Cookies and Privacy Sandbox: Current Status for Advertisers](https://groas.com/post/privacy-sandbox-third-party-cookies-status) [September 2, 2026 • 5 min read](https://groas.com/post/privacy-sandbox-third-party-cookies-status) [Written by Alexander Perelman](https://groas.com/post/privacy-sandbox-third-party-cookies-status) * ## [Google Ads Remarketing and Third-Party Cookie Changes: What Advertisers Need to Know](https://groas.com/post/google-ads-remarketing-and-cookie-changes) [September 2, 2026 • 5 min read](https://groas.com/post/google-ads-remarketing-and-cookie-changes) [Written by Alexander Perelman](https://groas.com/post/google-ads-remarketing-and-cookie-changes) * ## [Advertising in AI Overviews, AI Mode, and ChatGPT: What's Possible in 2026](https://groas.com/post/ads-in-ai-overviews-and-chatgpt-ads) [September 2, 2026 • 5 min read](https://groas.com/post/ads-in-ai-overviews-and-chatgpt-ads) [Written by Alexander Perelman](https://groas.com/post/ads-in-ai-overviews-and-chatgpt-ads) * ## [How to Get Your Brand Recommended by AI Chatbots: A Practical GEO Guide](https://groas.com/post/how-to-get-your-brand-recommended-by-ai-chatbots) [September 2, 2026 • 6 min read](https://groas.com/post/how-to-get-your-brand-recommended-by-ai-chatbots) [Written by Alexander Perelman](https://groas.com/post/how-to-get-your-brand-recommended-by-ai-chatbots) * ## [Google Ads Updates in 2026: Changelog and What Advertisers Need to Know](https://groas.com/post/google-ads-updates-2026-changelog) [September 2, 2026 • 8 min read](https://groas.com/post/google-ads-updates-2026-changelog) [Written by Alexander Perelman](https://groas.com/post/google-ads-updates-2026-changelog) * ## [Google Ads Updates 2026: Every Key Change and What It Means](https://groas.com/post/google-ads-updates-2026) [September 2, 2026 • 9 min read](https://groas.com/post/google-ads-updates-2026) [Written by Alexander Perelman](https://groas.com/post/google-ads-updates-2026) * ## [Google Ads Performance Max: The Ultimate Guide to Assets, Bidding, and Structure](https://groas.com/post/google-ads-performance-max-ultimate-guide) [September 2, 2026 • 12 min read](https://groas.com/post/google-ads-performance-max-ultimate-guide) [Written by Alexander Perelman](https://groas.com/post/google-ads-performance-max-ultimate-guide) * [![Illustration for: ROAS vs CPA in Google Ads: How to Pick the Right Bid Goal (Decision Framework)](https://groas.com/media/blog/f894b674de47ed059fb21ba061660fa70ea28ef1e05eda094ef9660d33c22386.png)](https://groas.com/post/roas-vs-cpa-in-google-ads-how-to-pick-th) ## [ROAS vs. CPA in Google Ads: Choose the Bid Goal That Protects Profit](https://groas.com/post/roas-vs-cpa-in-google-ads-how-to-pick-th) [September 2, 2026 • 9 min read](https://groas.com/post/roas-vs-cpa-in-google-ads-how-to-pick-th) [Written by Alexander Perelman](https://groas.com/post/roas-vs-cpa-in-google-ads-how-to-pick-th) * [![Illustration for: Optmyzr Alternatives for Agencies That Need White-Label Reselling and AI Automation](https://groas.com/media/blog/27ba14479bdce789e3a85fe791c625719b4df43b0ccbdfd792e40fd9032c1c18.png)](https://groas.com/post/optmyzr-alternatives-for-agencies-that-n) ## [Optmyzr Alternatives for Agencies That Need White-Label PPC Fulfillment](https://groas.com/post/optmyzr-alternatives-for-agencies-that-n) [September 1, 2026 • 7 min read](https://groas.com/post/optmyzr-alternatives-for-agencies-that-n) [Written by Alexander Perelman](https://groas.com/post/optmyzr-alternatives-for-agencies-that-n) * ## [Performance Max Specs, Assets, and 2026 Updates: A Practical Reference](https://groas.com/post/performance-max-specs-assets-updates) [August 31, 2026 • 6 min read](https://groas.com/post/performance-max-specs-assets-updates) [Written by Alexander Perelman](https://groas.com/post/performance-max-specs-assets-updates) * ## [AI Agent for Google Ads: What It Is and How It Runs Campaigns Autonomously](https://groas.com/post/google-ads-ai-agent-explained) [August 31, 2026 • 7 min read](https://groas.com/post/google-ads-ai-agent-explained) [Written by Alexander Perelman](https://groas.com/post/google-ads-ai-agent-explained) * [![Illustration for: Which Dynamic Landing Page Builders Integrate With Google Ads (and How the Integration Should 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