---
title: "Alexander Perelman, Head Of Product @ groas: groas Blog"
description: "Ex Goldman Sachs and Ex Stanford Computer Science"
url: "https://groas.com/author/alexander-perelman"
image: "https://groas.com/og/groas.jpg"
---

# Alexander Perelman

![Alexander Perelman](https://groas.com/media/blog/4f17cac3a81acc224cc1b2cfab8f94bbc295a3089d13e8421125771ef8d4064f.jpg)

Head Of Product @ groas

Ex Goldman Sachs and Ex Stanford Computer Science

[LinkedIn](https://www.linkedin.com/in/alexander-433793253/)

- [All Blogs](https://groas.com/blog)
- [Google Ads Best Practices](https://groas.com/category/google-ads-best-practices)
- [AI For Google Ads](https://groas.com/category/ai-for-google-ads)
- [Google Ads News](https://groas.com/category/google-ads-news)

* ## [White-Label Local SEO and AI SEO for Agencies: FAQ](https://groas.com/post/white-label-local-seo-faq)
  [October 12, 2026 • 3 min read](https://groas.com/post/white-label-local-seo-faq)

  [Written by Alexander Perelman](https://groas.com/post/white-label-local-seo-faq)
* ## [How to Evaluate an AEO and Digital Marketing Agency: What to Check Before You Buy](https://groas.com/post/directive-aeo-agency-evaluation-guide)
  [October 12, 2026 • 5 min read](https://groas.com/post/directive-aeo-agency-evaluation-guide)

  [Written by Alexander Perelman](https://groas.com/post/directive-aeo-agency-evaluation-guide)
* [![A clay retriever proudly sits by a pile of cheap fetched toys while its owner eyes the one gold watch it ignored: rewarded per fetch, it chased quantity.](https://pub-87da24ecbbfc4c3bad6875f3aa013712.r2.dev/generated-images/28c479a4-3fac-4f29-ac67-25ab3a5d7967.png)](https://groas.com/post/roas-vs-cpa-how-to-pick-the-one-number-y)
  ## [ROAS vs CPA: Which Number Should Your Google Ads Contract Use?](https://groas.com/post/roas-vs-cpa-how-to-pick-the-one-number-y)
  [October 12, 2026 • 10 min read](https://groas.com/post/roas-vs-cpa-how-to-pick-the-one-number-y)

  [Written by Alexander Perelman](https://groas.com/post/roas-vs-cpa-how-to-pick-the-one-number-y)
* [![Cartoon of two rival window cleaners on huge scaffolds each washing half of one tiny window while the homeowner holds two long invoices.](https://pub-87da24ecbbfc4c3bad6875f3aa013712.r2.dev/generated-images/42fbe62b-87c8-4dfe-9d04-680c1d77aaa5.png)](https://groas.com/post/ads-inside-ai-answers-by-2027-six-falsif)
  ## [By 2027, the Answer Box Will Make Separate PPC and SEO Reports Look Expensive](https://groas.com/post/ads-inside-ai-answers-by-2027-six-falsif)
  [October 12, 2026 • 9 min read](https://groas.com/post/ads-inside-ai-answers-by-2027-six-falsif)

  [Written by Alexander Perelman](https://groas.com/post/ads-inside-ai-answers-by-2027-six-falsif)
* [![Cartoon tailor ignores a customer's body and carefully measures the thickness of his wallet: a 'tailored' price fitted to the budget, not the job.](https://pub-87da24ecbbfc4c3bad6875f3aa013712.r2.dev/generated-images/f2e9b06b-e407-4b66-84b7-8ec593d3a2f2.png)](https://groas.com/post/book-a-call-to-see-pricing-is-not-a-pric)
  ## [“Book a Call to See Pricing” Is Not a Price](https://groas.com/post/book-a-call-to-see-pricing-is-not-a-pric)
  [October 12, 2026 • 9 min read](https://groas.com/post/book-a-call-to-see-pricing-is-not-a-pric)

  [Written by Alexander Perelman](https://groas.com/post/book-a-call-to-see-pricing-is-not-a-pric)
* [![Model landscape: a flat railway and a road climbing a hill of coin stacks cross where a tiny surveyor plants a red flag, marking the fee break-even point.](https://pub-87da24ecbbfc4c3bad6875f3aa013712.r2.dev/generated-images/72df89e9-aeed-4876-96b8-d321937ef517.png)](https://groas.com/post/the-break-even-spend-at-what-monthly-bud)
  ## [The $16,667 Crossover: When a Percentage Agency Fee Beats a Flat Sprint](https://groas.com/post/the-break-even-spend-at-what-monthly-bud)
  [October 12, 2026 • 10 min read](https://groas.com/post/the-break-even-spend-at-what-monthly-bud)

  [Written by Alexander Perelman](https://groas.com/post/the-break-even-spend-at-what-monthly-bud)
* [![Tiny road workers finish a road to a model shop as giant hands swap the shop for a new one, leaving their road a dead end beside a 'WEEK 1' sign.](https://pub-87da24ecbbfc4c3bad6875f3aa013712.r2.dev/generated-images/9af4d74a-7e3a-49d9-989d-464f187ae374.png)](https://groas.com/post/four-launches-a-year-the-saas-client-who)
  ## [The SaaS Account That Went Back to Week One Every Quarter](https://groas.com/post/four-launches-a-year-the-saas-client-who)
  [October 12, 2026 • 9 min read](https://groas.com/post/four-launches-a-year-the-saas-client-who)

  [Written by Alexander Perelman](https://groas.com/post/four-launches-a-year-the-saas-client-who)
* [![A man calmly sips coffee outside a room marked 'Do not disturb — learning' while a tap inside floods it with banknotes, waste protected by a label.](https://pub-87da24ecbbfc4c3bad6875f3aa013712.r2.dev/generated-images/b84ad15b-56a9-4ded-b0d8-07b670f5a41f.png)](https://groas.com/post/stop-hiding-behind-the-learning-phase-wh)
  ## [The Google Ads Learning Phase Is Not a Two-Week Quarantine](https://groas.com/post/stop-hiding-behind-the-learning-phase-wh)
  [October 12, 2026 • 9 min read](https://groas.com/post/stop-hiding-behind-the-learning-phase-wh)

  [Written by Alexander Perelman](https://groas.com/post/stop-hiding-behind-the-learning-phase-wh)
* [![A business owner waits patiently under a 'LEARNING' sign while banknotes slide out under the door and down a drain unnoticed.](https://pub-87da24ecbbfc4c3bad6875f3aa013712.r2.dev/generated-images/8e5efe59-288f-4988-8939-f4c7dec90c6e.png)](https://groas.com/post/what-first-time-advertisers-get-wrong-ab)
  ## [The First Four Weeks of Google Ads Are Not a Waiting Room](https://groas.com/post/what-first-time-advertisers-get-wrong-ab)
  [October 12, 2026 • 10 min read](https://groas.com/post/what-first-time-advertisers-get-wrong-ab)

  [Written by Alexander Perelman](https://groas.com/post/what-first-time-advertisers-get-wrong-ab)
* [![Clay ads manager hugs a 'DON'T TOUCH' cloche over a seedling while coworkers secretly swap and repaint the pot beneath it.](https://pub-87da24ecbbfc4c3bad6875f3aa013712.r2.dev/generated-images/7ffee441-7b33-4851-9b4f-0c753d9d5c0d.png)](https://groas.com/post/postmortem-how-a-saas-account-stayed-in)
  ## [Postmortem: The SaaS Google Ads Launch That Kept Starting Over](https://groas.com/post/postmortem-how-a-saas-account-stayed-in)
  [October 12, 2026 • 10 min read](https://groas.com/post/postmortem-how-a-saas-account-stayed-in)

  [Written by Alexander Perelman](https://groas.com/post/postmortem-how-a-saas-account-stayed-in)
* [![A marketer with a fire extinguisher is held back by a calm consultant from a desk taped off as 'LEARNING' while a pile of cash burns on it.](https://pub-87da24ecbbfc4c3bad6875f3aa013712.r2.dev/generated-images/d0af1aa7-28db-432b-af9f-5709b937ec04.png)](https://groas.com/post/stop-waiting-out-the-google-ads-learning)
  ## [Google Ads’ Learning Phase Is a Status Label, Not a Month Off](https://groas.com/post/stop-waiting-out-the-google-ads-learning)
  [October 12, 2026 • 9 min read](https://groas.com/post/stop-waiting-out-the-google-ads-learning)

  [Written by Alexander Perelman](https://groas.com/post/stop-waiting-out-the-google-ads-learning)
* [![A 28-day pill organizer filled with tiny save keys instead of pills, five per week, most unopened, suggesting edits rationed like medicine.](https://pub-87da24ecbbfc4c3bad6875f3aa013712.r2.dev/generated-images/e33b4281-c6fa-4434-831a-8ffc1d07c00b.png)](https://groas.com/post/your-first-28-days-on-google-ads-with-10)
  ## [28 Days of Google Ads on $100 a Day and Five Edits a Week](https://groas.com/post/your-first-28-days-on-google-ads-with-10)
  [October 12, 2026 • 11 min read](https://groas.com/post/your-first-28-days-on-google-ads-with-10)

  [Written by Alexander Perelman](https://groas.com/post/your-first-28-days-on-google-ads-with-10)
* [![A small $249 price tag tied to an enormously long receipt that spills off a desk and piles on the floor, showing the hidden costs behind the cheap price.](https://pub-87da24ecbbfc4c3bad6875f3aa013712.r2.dev/generated-images/aa3546b2-f84a-487f-8025-fa3a38cb83b9.png)](https://groas.com/post/the-all-inclusive-ai-google-ads-tool-ite)
  ## [The $249 AI Google Ads Tool and the Rest of the Bill](https://groas.com/post/the-all-inclusive-ai-google-ads-tool-ite)
  [October 12, 2026 • 9 min read](https://groas.com/post/the-all-inclusive-ai-google-ads-tool-ite)

  [Written by Alexander Perelman](https://groas.com/post/the-all-inclusive-ai-google-ads-tool-ite)
* [![An empty, torn-open software box with a long contract spilling out of it, a timer and red seal in the coils: the tool is gone but the costs keep unrolling.](https://pub-87da24ecbbfc4c3bad6875f3aa013712.r2.dev/generated-images/ac1e2ff9-5cd3-49b8-98c7-1ab287ffb843.png)](https://groas.com/post/wordstream-s-pricing-line-by-line-what-t)
  ## [WordStream Pricing Teardown: The Tool Is Gone, but the Costs Aren’t](https://groas.com/post/wordstream-s-pricing-line-by-line-what-t)
  [October 12, 2026 • 9 min read](https://groas.com/post/wordstream-s-pricing-line-by-line-what-t)

  [Written by Alexander Perelman](https://groas.com/post/wordstream-s-pricing-line-by-line-what-t)
* [![Cartoon fortune teller hands a sceptical founder a dated checklist over her crystal ball, promising a way to prove her predictions wrong.](https://pub-87da24ecbbfc4c3bad6875f3aa013712.r2.dev/generated-images/6118fdd7-f42a-44ef-9b29-f542a5fb6035.png)](https://groas.com/post/five-predictions-for-google-ads-manageme)
  ## [Five Google Ads Predictions for 2027, With a Way to Prove Each One Wrong](https://groas.com/post/five-predictions-for-google-ads-manageme)
  [October 12, 2026 • 10 min read](https://groas.com/post/five-predictions-for-google-ads-manageme)

  [Written by Alexander Perelman](https://groas.com/post/five-predictions-for-google-ads-manageme)
* [![A tiny worker patches a leaking canal in a model farm, where golden water seeps from small cracks before reaching the crops: growth from plugging leaks.](https://pub-87da24ecbbfc4c3bad6875f3aa013712.r2.dev/generated-images/7418ff5a-a651-4a6d-96a0-1003637d34ba.png)](https://groas.com/post/where-30-more-conversions-actually-comes)
  ## [Where 30% More Google Ads Conversions Actually Comes From](https://groas.com/post/where-30-more-conversions-actually-comes)
  [October 12, 2026 • 11 min read](https://groas.com/post/where-30-more-conversions-actually-comes)

  [Written by Alexander Perelman](https://groas.com/post/where-30-more-conversions-actually-comes)
* [![A tiny self-driving harvester busily fills a silo with weeds while the wheat goes untouched and the farmer naps in a hammock: automation chasing the wrong goal.](https://pub-87da24ecbbfc4c3bad6875f3aa013712.r2.dev/generated-images/d172f4e4-2fe3-43e5-82d4-5d4895a37bcb.png)](https://groas.com/post/the-hands-off-google-ads-owner-s-guide-t)
  ## [Hands-Off Google Ads: The Four Decisions You Still Have to Make](https://groas.com/post/the-hands-off-google-ads-owner-s-guide-t)
  [October 12, 2026 • 10 min read](https://groas.com/post/the-hands-off-google-ads-owner-s-guide-t)

  [Written by Alexander Perelman](https://groas.com/post/the-hands-off-google-ads-owner-s-guide-t)
* [![An old-fashioned elevator operator sits idle in an automatic elevator, holding out a tip tray marked 15% as the passenger presses the button herself.](https://pub-87da24ecbbfc4c3bad6875f3aa013712.r2.dev/generated-images/f1bd8f4a-047f-4e85-bda5-b3e4578eadd6.png)](https://groas.com/post/how-google-ads-management-got-stuck-at-2)
  ## [The 15% Google Ads Fee Outlived the Work It Once Paid For](https://groas.com/post/how-google-ads-management-got-stuck-at-2)
  [October 12, 2026 • 10 min read](https://groas.com/post/how-google-ads-management-got-stuck-at-2)

  [Written by Alexander Perelman](https://groas.com/post/how-google-ads-management-got-stuck-at-2)
* [![A business owner slides a single sheet and pen across a table to an agency rep, whose smile stalls as he's asked to commit to a number in writing.](https://pub-87da24ecbbfc4c3bad6875f3aa013712.r2.dev/generated-images/220f1c1a-6ba5-4efa-84cc-fb23d955ba02.png)](https://groas.com/post/copy-paste-scripts-for-the-business-that)
  ## [Seven Copy-Paste Scripts to Make Your PPC Agency Commit to Results](https://groas.com/post/copy-paste-scripts-for-the-business-that)
  [October 12, 2026 • 10 min read](https://groas.com/post/copy-paste-scripts-for-the-business-that)

  [Written by Alexander Perelman](https://groas.com/post/copy-paste-scripts-for-the-business-that)
* [![Clay figure frantically lays track ahead of a moving train while a founder hangs a fourth new station sign, past offers abandoned on dead-end spurs.](https://pub-87da24ecbbfc4c3bad6875f3aa013712.r2.dev/generated-images/1c1a8bb7-9c3e-4cf0-ad28-c95b69b2dce6.png)](https://groas.com/post/four-offers-in-four-quarters-the-saas-ac)
  ## [The SaaS Account That Taught Me to Judge Search Work in 90 Days](https://groas.com/post/four-offers-in-four-quarters-the-saas-ac)
  [October 12, 2026 • 10 min read](https://groas.com/post/four-offers-in-four-quarters-the-saas-ac)

  [Written by Alexander Perelman](https://groas.com/post/four-offers-in-four-quarters-the-saas-ac)
* [![A suited hand presses its thumb on a brass scale holding crumpled blank forms, sending the needle soaring: a rigged way of counting results.](https://pub-87da24ecbbfc4c3bad6875f3aa013712.r2.dev/generated-images/749203a1-e4c4-47c6-bf94-d03d49601e87.png)](https://groas.com/post/before-you-sign-a-performance-based-sear)
  ## [Before You Sign a Performance-Based Search Deal: 15 Contract Checks](https://groas.com/post/before-you-sign-a-performance-based-sear)
  [October 12, 2026 • 11 min read](https://groas.com/post/before-you-sign-a-performance-based-sear)

  [Written by Alexander Perelman](https://groas.com/post/before-you-sign-a-performance-based-sear)
* [![Cartoon of a runner sprinting to a finish line while two officials carry the tape further away, mocking undefined targets in pipeline-based agency pay.](https://pub-87da24ecbbfc4c3bad6875f3aa013712.r2.dev/generated-images/51bed528-92fb-4487-9d48-01568519a9bb.png)](https://groas.com/post/pipeline-or-leads-should-your-search-par)
  ## [Pipeline or Qualified Leads: What Should Your Search Partner Get Paid For?](https://groas.com/post/pipeline-or-leads-should-your-search-par)
  [October 12, 2026 • 10 min read](https://groas.com/post/pipeline-or-leads-should-your-search-par)

  [Written by Alexander Perelman](https://groas.com/post/pipeline-or-leads-should-your-search-par)
* [![A wilting plant covered in sensors and gauges all reading red, while a dusty watering can sits unused: monitoring a problem isn't fixing it.](https://pub-87da24ecbbfc4c3bad6875f3aa013712.r2.dev/generated-images/fc3582c6-c231-4152-9fdb-ab19e4c13eec.png)](https://groas.com/post/the-aeo-vendor-glossary-for-agencies-22)
  ## [The AEO Vendor Glossary: 22 Terms That Measure Results or Change Them](https://groas.com/post/the-aeo-vendor-glossary-for-agencies-22)
  [October 12, 2026 • 11 min read](https://groas.com/post/the-aeo-vendor-glossary-for-agencies-22)

  [Written by Alexander Perelman](https://groas.com/post/the-aeo-vendor-glossary-for-agencies-22)
* [![Cartoon of agency staff proudly pointing at a towering 'Impressions' bar while their client squints at a tiny 'Customers' bar, his $4,000 invoice under his mug.](https://pub-87da24ecbbfc4c3bad6875f3aa013712.r2.dev/generated-images/a0294692-12a8-4aed-9b03-d7fab15e526c.png)](https://groas.com/post/month-six-of-our-exciting-partnership-yo)
  ## [Month Six: Your Google Ads Agency’s Quarterly Business Review, Annotated](https://groas.com/post/month-six-of-our-exciting-partnership-yo)
  [October 12, 2026 • 9 min read](https://groas.com/post/month-six-of-our-exciting-partnership-yo)

  [Written by Alexander Perelman](https://groas.com/post/month-six-of-our-exciting-partnership-yo)

[1](https://groas.com/author/alexander-perelman)[2](https://groas.com/author/alexander-perelman/page/2)…[62](https://groas.com/author/alexander-perelman/page/62)[Next](https://groas.com/author/alexander-perelman/page/2)

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